Second Phase reputation branding with video reviews for Atlantis Submarines Barbados- See Stage 1 Case Study: http://www.slideshare.net/irclay/5-start-reviews-reputation-marketing-atlantissub-case-study also see http://barbados.atlantissubmarines.com/tripadvisor/

1. M a y 1 9 , 2 0 1 6
A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s
! 1
Images Matter
Focus images should be related
but do not have to be specific
to submarines.
Underwater scenes and people
enjoying sea side holidays have
far more impact and get more
views
ATLANTISUB
Reputation Marketing May
ANIMATED REVIEW VIDEOS
& REPUTATION MARKETING
STAGE 2 - MAY 2016
Atlantis Submarines is now ranking on the first page of Google for
reviews, where it had not before. Traditionally, OTAs and the big
review sites, especially TripAdvisor, dominate these results.
Barbados Atlantis Submarines completely dominate Google Page 1
when looking for videos. This means that Google has recognised your
Brand as the authority now. This paves they way for future ranking for
terms you do not currently have.
In stage 2 we have diversified the posting making it have greater appeal,
wider distribution and higher engagement.

2. M a y 1 9 , 2 0 1 6
A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s
! 2
NEW REVIEW VIDEO
Published on April 23, 2016
The video is fully animated to
show and tell the experience with
live video and imagery.
New Review Video fully animated and narrated.
Debiliere noted: “The expedition was very easy; a
96-year-old had no problem.”
We recently went on Atlantis Submarines Barbados. It was
professionally run and after a short wait we were taken out by boat
to the submarine. While on the boat we were given a safety brief
which was done in good humor. We then boarded the sub which was
very easy. One of the passengers was 96 and she had no problem.
The sub driver was very good and the ride was smooth. We saw
plenty of fish - lion fish, barracuda, turtles, a huge sting ray plus
many more. We also saw a shipwreck and many beautiful corals, all
the while getting a running commentary from the guide who was
very knowledgeable and funny.
We went to 145 feet and always felt safe. I would definitely
recommend this trip. Next time, I think I will go by night and get a
different experience!
Video 2 Jasmin/ Debiliere - Narrated by Kristine
https://www.youtube.com/watch?v=5vCaB24u3tk

3. M a y 1 9 , 2 0 1 6
A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s
! 3
REVIEW VIDEO
Published on April 15 2016
Fantastic Star reviewer Harene -
(narrated by Pete & Kristine)
The new format includes a narrative of the actual review which
is also animated to show what the reviewer (Harene) is saying.
The fully animated video “shows and tells” the story of this dive
from Harene’s point of view. A 3rd party guest review has high
credibility and influence as a testimonial for the brand.
In future, we will add a feature overview that highlights what
the guest was most impressed with. We may also add our own
comments that will most resonate with your message and
branding.
Video 1a Upgraded to Full Animation Pete / Harene
https://www.youtube.com/watch?v=0bDJkfkd6sE

4. M a y 1 9 , 2 0 1 6
A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s
! 4
STAGE 2 VIDEO PRODUCTION
2 General Interest Videos Added
Video 4 - Trident sinking - A New Ship
Wreck for Underwater Adventurers
In addition to the upgrade of Harene’s
video and the new animated and narrated
review video (Debiliere) we have produced,
marketed and syndicated two general interest
videos.
Loading the network with review videos
only will be seen as very self-serving. It is
also somewhat boring to viewers.
As a result, we created a video for The
Worlds Most Exciting Underwater
Adventures and another on the Sinking of
the Trident.
All videos strategically link to the network
and Barbados Atlantis Submarines.
Video2 -Debiliere 5-star review
narrated
Video 3 -The worlds most intriguing
underwater adventures.
Curated from Huffington Post
video 1a - Harene Review upgraded to
full animation & narrated
4 Videos Produced and Marketed

5. M a y 1 9 , 2 0 1 6
A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s
! 5
STAGE 2 VIDEO PRODUCTION
Award-winning Photo Journalism
being featured on our Barbadosubtours
network now!
Diversifying Content
In the interest of diversifying content, we
have started to integrate award-winning
photography into our blogs and bookmarks.
This makes the network far more credible
and vastly expands its potential audience. As
we give full credit to the Photographers and
the source publication, we are able to
distribute and syndicate far more widely. All
posts will have a soft link to Atlantis Subs
collateral and the stars in our own network.
Our Video Channels are stars already. So
is BarbadosubTours, our blogger account,
Scoop.it and Stumbleupon. The strategy is to
run with the stars, creating original content
and authority links for Atlantis.

6. M a y 1 9 , 2 0 1 6
A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s
! 6
PRESS RELEASE
Personality First Holiday Planning
Featured In Travel Weekly
The second Press Release was published &
syndicated on May 4, 2016. It was picked up by
Travel Weekly and had wide appeal in travel and
tourism channels. The PR illustrates how HHR and
Atlantis Submarines are pioneering an innovative
travel and tourism marketing technology.
It examined the importance of animated review
videos which are produced and marketed by the
HHR. Also of interest to the travel trade are the new
holiday planning channels that are being build for
HHR clients.
The first of these is Holidays.Barbados.org. It
integrates a proprietary personality matching
algorithm developed by AXSES AllCast Productions.
Personality First Holiday Planning matches
travellers and hotels on dozens of characteristics
which the system applies based on its behaviour
profiling and learning systems.
Animated Video Reviews & an Innovative Distribution
Strategy with a Personal Holiday Planning Twist
“Using high impact images and live action filming on location, the
video presentation shows and tells the full experience in the words of
an independent guest.
The review videos are published to a proprietary digital media
network including the HHR holiday planning site using behaviour
responsive and personality matching technology”.
http://finance.travelweekly.com/northstar.travelweekly/news/read/32038136

7. M a y 1 9 , 2 0 1 6
A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s
! 7
SYNDICATION RESULTS
Atlantis Ranking & Visibility
Atlantis Submarines Barbados now dominates
Google Page 1 when looking for reviews of the
tour. It ranks in the first and second positions of
Google Page 1 for the search “Barbados Atlantis
Submarines Reviews”. It had not ranked before
the campaign.
Atlantis completely dominates Google’s video
listings for related terms (see image on right -
we occupy 8 out of 10). This means that
Google has recognised the Brand as the
authority for reviews.
Traditionally, OTAs and TripAdvisor dominate
these results. Outranking TripAdvisor for a
“Reviews” term is an excellent achievement.
Our network is tracking well and now dominates
search results for ‘Barbados SubTours’ terms.
We are in good position to get ranked for
keywords not currently in the search results (in
future campaigns).

8. M a y 1 9 , 2 0 1 6
A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s
! 8
EXTENDED SERVICES
Atlantis Reputation Analysis Report & Brand Management Systems
While we are focused on producing and syndicating content and videos that engage,
create authority and influence, the reputation marketing and management systems,
tools and expertise extend far beyond videos and reviews. You now have access to the
beta version of our reputation report module. It monitors and analyses all aspects of the
brand’s reputation - reach, posts, citations and media activity.
The system is being upgraded and will be released in the next few month as a very
exciting, comprehensive brand management solution. It will amaze you with its mobile
apps that allow your guest to post reviews right on Google and other platforms without
filling out a form or logging in to an account. It can run competitions, conduct surveys
and automate feedback or follow-up on issues, concerns and negative reviews. There is
also a registration module to clock clients in, as well as setup the fulfillment system
specific to your brand.
We are just scratching the surface of the possibilities of this innovative technology.
There will be a cost for using all features, howeverwe are not charging you now.

9. M a y 1 9 , 2 0 1 6
A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s
! 9
New Content
One more review video.
More General Interest Blogs to be posted to the network.
This will include award-winning photos and other images and videos that
have wide appeal.
NEXT
Continuity - Enrich, Rinse & Repeat
We have added several document-sharing sites like ScribD to the
network. These are very high authority platforms. We have started to
use them very strategically in the campaign.
Further expand social posting with graphic representation
Post to Authority Site like Traveldudes
Required - We need high-res images and video.
Please supply hi-res video and images.
We can do the shoot if you do not have high-res material available.
Our Special rates for this project are $250 US for half a day on location and in the
submarine.

10. M a y 1 9 , 2 0 1 6
A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s
! 10
#1 Bestseller
CONTACT US
HolidayHotelReviews.biz
Building, managing & marketing 5-star reviews and brand reputation with the
latest in video production, monitoring, automated systems and marketing
technology. http://www.holidayhotelreviews.biz/contact
Atlantis Submarines Barbados http://barbados.atlantissubmarines.com
Barbados Holiday planner http://holidays.barbados.org
Previous Report http://bit.ly/atlantisreport1
About
HolidayHotelReviews.biz is a product of AXSES AllCast Marketing & Productions
AllCastMarketing.com. AXSES, a pioneer in tourism development has been featured in
the New York Times for its innovations in tourism. The AXSES team’s latest innovation is
a dynamic visual travel planning system using behaviour-responsive technology and
personalisation. These are also being embedded in the HHR solutions.
CEO of AXSES, Ian R. Clayton is also an avid blogger, author and publisher. His latest
book WEBSITE is a #1 bestseller on Amazon. It is the first in a series that covers Media
& Technology in Hotel & Tourism Marketing.
http://AMAZON.com/Marketing-Tourism-WEBSITE-website-bookings-ebook/dp/B0196D0OJS
See more at Bonus.MarketingHotelsTourismOnline.com