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Atlantis Submarines Reviews Marketing Report #2

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Second Phase reputation branding with video reviews for Atlantis Submarines Barbados- See Stage 1 Case Study: http://www.slideshare.net/irclay/5-start-reviews-reputation-marketing-atlantissub-case-study

also see http://barbados.atlantissubmarines.com/tripadvisor/

Publié dans : Marketing
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Atlantis Submarines Reviews Marketing Report #2

  1. 1. M a y 1 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 1 Images Matter Focus images should be related but do not have to be specific to submarines. Underwater scenes and people enjoying sea side holidays have far more impact and get more views ATLANTISUB Reputation Marketing May ANIMATED REVIEW VIDEOS & REPUTATION MARKETING STAGE 2 - MAY 2016 Atlantis Submarines is now ranking on the first page of Google for reviews, where it had not before. Traditionally, OTAs and the big review sites, especially TripAdvisor, dominate these results. Barbados Atlantis Submarines completely dominate Google Page 1 when looking for videos. This means that Google has recognised your Brand as the authority now. This paves they way for future ranking for terms you do not currently have. In stage 2 we have diversified the posting making it have greater appeal, wider distribution and higher engagement.
  2. 2. M a y 1 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 2 NEW REVIEW VIDEO Published on April 23, 2016 The video is fully animated to show and tell the experience with live video and imagery. New Review Video fully animated and narrated. Debiliere noted: “The expedition was very easy; a 96-year-old had no problem.” We recently went on Atlantis Submarines Barbados. It was professionally run and after a short wait we were taken out by boat to the submarine. While on the boat we were given a safety brief which was done in good humor. We then boarded the sub which was very easy. One of the passengers was 96 and she had no problem. The sub driver was very good and the ride was smooth. We saw plenty of fish - lion fish, barracuda, turtles, a huge sting ray plus many more. We also saw a shipwreck and many beautiful corals, all the while getting a running commentary from the guide who was very knowledgeable and funny. We went to 145 feet and always felt safe. I would definitely recommend this trip. Next time, I think I will go by night and get a different experience! Video 2 Jasmin/ Debiliere - Narrated by Kristine https://www.youtube.com/watch?v=5vCaB24u3tk
  3. 3. M a y 1 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 3 REVIEW VIDEO Published on April 15 2016 Fantastic Star reviewer Harene - (narrated by Pete & Kristine) The new format includes a narrative of the actual review which is also animated to show what the reviewer (Harene) is saying. The fully animated video “shows and tells” the story of this dive from Harene’s point of view. A 3rd party guest review has high credibility and influence as a testimonial for the brand. In future, we will add a feature overview that highlights what the guest was most impressed with. We may also add our own comments that will most resonate with your message and branding. Video 1a Upgraded to Full Animation Pete / Harene https://www.youtube.com/watch?v=0bDJkfkd6sE
  4. 4. M a y 1 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 4 STAGE 2 VIDEO PRODUCTION 2 General Interest Videos Added Video 4 - Trident sinking - A New Ship Wreck for Underwater Adventurers In addition to the upgrade of Harene’s video and the new animated and narrated review video (Debiliere) we have produced, marketed and syndicated two general interest videos. Loading the network with review videos only will be seen as very self-serving. It is also somewhat boring to viewers. As a result, we created a video for The Worlds Most Exciting Underwater Adventures and another on the Sinking of the Trident. All videos strategically link to the network and Barbados Atlantis Submarines. Video2 -Debiliere 5-star review narrated Video 3 -The worlds most intriguing underwater adventures. Curated from Huffington Post video 1a - Harene Review upgraded to full animation & narrated 4 Videos Produced and Marketed
  5. 5. M a y 1 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 5 STAGE 2 VIDEO PRODUCTION Award-winning Photo Journalism being featured on our Barbadosubtours network now! Diversifying Content In the interest of diversifying content, we have started to integrate award-winning photography into our blogs and bookmarks. This makes the network far more credible and vastly expands its potential audience. As we give full credit to the Photographers and the source publication, we are able to distribute and syndicate far more widely. All posts will have a soft link to Atlantis Subs collateral and the stars in our own network. Our Video Channels are stars already. So is BarbadosubTours, our blogger account, Scoop.it and Stumbleupon. The strategy is to run with the stars, creating original content and authority links for Atlantis.
  6. 6. M a y 1 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 6 PRESS RELEASE Personality First Holiday Planning Featured In Travel Weekly The second Press Release was published & syndicated on May 4, 2016. It was picked up by Travel Weekly and had wide appeal in travel and tourism channels. The PR illustrates how HHR and Atlantis Submarines are pioneering an innovative travel and tourism marketing technology. It examined the importance of animated review videos which are produced and marketed by the HHR. Also of interest to the travel trade are the new holiday planning channels that are being build for HHR clients. The first of these is Holidays.Barbados.org. It integrates a proprietary personality matching algorithm developed by AXSES AllCast Productions. Personality First Holiday Planning matches travellers and hotels on dozens of characteristics which the system applies based on its behaviour profiling and learning systems. Animated Video Reviews & an Innovative Distribution Strategy with a Personal Holiday Planning Twist “Using high impact images and live action filming on location, the video presentation shows and tells the full experience in the words of an independent guest. The review videos are published to a proprietary digital media network including the HHR holiday planning site using behaviour responsive and personality matching technology”. http://finance.travelweekly.com/northstar.travelweekly/news/read/32038136
  7. 7. M a y 1 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 7 SYNDICATION RESULTS Atlantis Ranking & Visibility Atlantis Submarines Barbados now dominates Google Page 1 when looking for reviews of the tour. It ranks in the first and second positions of Google Page 1 for the search “Barbados Atlantis Submarines Reviews”. It had not ranked before the campaign. Atlantis completely dominates Google’s video listings for related terms (see image on right - we occupy 8 out of 10). This means that Google has recognised the Brand as the authority for reviews. Traditionally, OTAs and TripAdvisor dominate these results. Outranking TripAdvisor for a “Reviews” term is an excellent achievement. Our network is tracking well and now dominates search results for ‘Barbados SubTours’ terms. We are in good position to get ranked for keywords not currently in the search results (in future campaigns).
  8. 8. M a y 1 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 8 EXTENDED SERVICES Atlantis Reputation Analysis Report & Brand Management Systems While we are focused on producing and syndicating content and videos that engage, create authority and influence, the reputation marketing and management systems, tools and expertise extend far beyond videos and reviews. You now have access to the beta version of our reputation report module. It monitors and analyses all aspects of the brand’s reputation - reach, posts, citations and media activity. The system is being upgraded and will be released in the next few month as a very exciting, comprehensive brand management solution. It will amaze you with its mobile apps that allow your guest to post reviews right on Google and other platforms without filling out a form or logging in to an account. It can run competitions, conduct surveys and automate feedback or follow-up on issues, concerns and negative reviews. There is also a registration module to clock clients in, as well as setup the fulfillment system specific to your brand. We are just scratching the surface of the possibilities of this innovative technology. There will be a cost for using all features, howeverwe are not charging you now.
  9. 9. M a y 1 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 9 New Content One more review video. More General Interest Blogs to be posted to the network. This will include award-winning photos and other images and videos that have wide appeal. NEXT Continuity - Enrich, Rinse & Repeat We have added several document-sharing sites like ScribD to the network. These are very high authority platforms. We have started to use them very strategically in the campaign. Further expand social posting with graphic representation Post to Authority Site like Traveldudes Required - We need high-res images and video. Please supply hi-res video and images. We can do the shoot if you do not have high-res material available. Our Special rates for this project are $250 US for half a day on location and in the submarine.
  10. 10. M a y 1 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 10 #1 Bestseller CONTACT US HolidayHotelReviews.biz Building, managing & marketing 5-star reviews and brand reputation with the latest in video production, monitoring, automated systems and marketing technology. http://www.holidayhotelreviews.biz/contact Atlantis Submarines Barbados http://barbados.atlantissubmarines.com Barbados Holiday planner http://holidays.barbados.org Previous Report http://bit.ly/atlantisreport1 About HolidayHotelReviews.biz is a product of AXSES AllCast Marketing & Productions AllCastMarketing.com. AXSES, a pioneer in tourism development has been featured in the New York Times for its innovations in tourism. The AXSES team’s latest innovation is a dynamic visual travel planning system using behaviour-responsive technology and personalisation. These are also being embedded in the HHR solutions. CEO of AXSES, Ian R. Clayton is also an avid blogger, author and publisher. His latest book WEBSITE is a #1 bestseller on Amazon. It is the first in a series that covers Media & Technology in Hotel & Tourism Marketing. http://AMAZON.com/Marketing-Tourism-WEBSITE-website-bookings-ebook/dp/B0196D0OJS See more at Bonus.MarketingHotelsTourismOnline.com

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