For Peace Day 2012, we’re asking brands to call a truce with their biggest rival for 24hrs. On 21.09.12, we want sworn enemies to work together and create something amazing to promote global peace. We'll be documenting all the action right here: http://brandtruce.tumblr.com/

2. We are a team of creatives who have been
inspired by this guy - Jeremy Gilley
http://peaceoneday.org/

3. Jeremy has done something amazing
He has established a global day of peace on
21st September every year.
It’s the Earth Day or World AIDS Day, but for
cease-fire and non-violence.
And all UN countries have signed up to it!

4. And got these guys involved too

5. But we thought we could go further
So we came up with an ingenious idea:
To get the greatest brands in the world to partner with their
biggest rival for one day, in the name of peace.
We’re calling it: Brand Truce 2012.

6. Now we need your help
Get in touch with your
competitor and send a joint
tweet, promoting Peace Day
on 21st September.

7. And your creativity
Work together on something
bigger - a joint ad campaign,
product, logo mashup,
website... whatever you want,
as long as you promote Peace
Day together.

8. It could be seriously inspirational

9. Or heartwarmingly playful

10. Either way, it could just save the world

11. Peace Day’s aim is to reach 3bn people
Brands touch the lives of nearly
everyone in the world.
Putting competition aside, you
have the chance to reach a vast
audience in an original way with
a powerful message.

12. So let’s get going
It starts with a conversation - please get in touch:
david.milsom@venturethree.com
isabelle.quevilly@venturethree.com

13. Increase the peace x