How to make the page in facebook and how to use it.

1. How to use the Facebook
T o p i c Group vs Page
D a t e 2011. 05. 23
P o s t Kim Kyung-Rog

2. Contents
Introduction
Facebook ? Social Commerce
Group vs Page
Create Page Create Group
How to Manage?
How to operate?
-2-

3. Social Media
sharing
collaboration
participation
interaction
communication
-3-

4. Top 5
• Global top2, Local top3
Top 5
※ Source : http://www.alexa.com/topsites, 2011.05
-4-

5. List of Virtual community
• Facebook
- founded : 2004.02
- Users : 640,000,000 over
List Top 10
Name Active user accounts Date
Skype 663 million[1] March 2010
Tencent QQ 636 million[2][3] November 2010
Facebook 600+ million[4] January 2011
Qzone 480 million[5] March 2011
Windows Live Messenger 330+ million[6] June 2009
Habbo 203 million[7] February 2011
Twitter 200 million[8][9] January 2011
Gmail 176.5 million[10] December 2009
Vkontakte 135+ million [11] February 2011
Orkut 120+ million [12][13][14] August 2010
Bebo 117 million[15] July 2010
Badoo 113+ million[16] April 2011
Sina Weibo 100+ million[17] February 2011
※ Source : http://en.wikipedia.org/wiki/List_of_virtual_communities_with_more_than_100_million_users
-5-

6. Understand of Facebook
• Facebook is a Social Networking Service site, Ecosystem
- Social utility for connecting people with those around them(friends, family, coworkers, or simply others with similar interests.)
- Framework for information, Based on Networks
Facebook’s features
• Users have a “profile” with a picture and other personal details as they wish
(including “limited profile”)
Service • Users create newsfeeds based on what users and there friends are doing
• Making Friends and keeping in touch
• News feed, page wall, Messages INBOX, friend, friend list
• Uploading & Sharing amount of Photos & Videos (with tagging)
Activity • joining and activities in Pages(fan), Groups, Events
• Apps, Social plug-ins, Posted items(text and URLs), Shared items
• User-created applications
Platform • More than 550,000 active applications (every day increasing)
& Apps • More than one million developers
• More than one million websites have integrated with Facebook Platform (2010)
※ Source : http://www.facebook.com
-6-

7. Understand of Facebook
• Facebook menu and key glossary
- Common, Group, Page
key glossary in Facebook
• Wall : the core/main of a profile or page
Basic
- aggregates new content, including posted items(status updates) & recent actions(becoming a fan of a page)
- News feed/Post : feed of content posted to one’s Wall, aggregation of one’s friends’ newsfeeds published
- Messages : message box (include other people message)
• Profile : presence for individuals to share information and interact with friends and organizations on Facebook
• People : personal connection on Facebook,
• Friend : to add a Facebook user as a friend (List, request, find, invite)
• Friend List : organized groupings of friends
• Events : Birthdays(friends birthday list), friends’ event(create, participate, …)
• Application : a program that allows users to share content and interact with other users
- photo/friends photo, ads, notes, pages, links, apps(games, and so on...)
• Page : official presence for public figures or businesses to share information, interact with fans on Facebook
Homepage/Page
• Get started : administrator tool(invite friends, tell to fans, and so on)
- settings, manage permissions, basic information, profile picture, features, marketing, mange admins, insights
• Wall
• Info : basic information about the page
• Fan – Facebook users who choose to become a “fan” and follow an organization’s page
• Application : Photos, video, links, events, etc add on
Group • Group : a collection of Facebook users with a common interest, any Facebook user can create and join a group
• Network : an association of Facebook users based on a region, school, or workplace
• Add friends to group, chat, create doc, create event, view photos, edit group(information, picture, member)
※ Source : www.HubSpot.com, http://en.wikipedia.org/wiki/Facebook
-7-

8. How to use the Facebook
• Business : Create marketing tool (using the Groups, Pages, Ads and Places)
• School : Create groups to help each other with homework by posting on a group wall
• Home : Find friends, connect with people, share information, share pictures, etc...
Business for using Facebook
• Create the Pages, Gropus, Ads, for your business(products, services and so on)
Service • Connect and engage with current and potential customers
• Community of users and around your business.
• Create a fan page for your purpose(business)
• Create a personal profile or Create a company/artist/product profile
Activity • Create top keywords
• Do upload an images and videos
• Post interesting content(feed), Search blogs using your keywords
Strategy • Allways, respond to feedback and thank to new fans
• Work regularly and use apps
※ Source : Reconstruction from Presented by Nigel Swaby, Swaby Online Media, Facebook for
Business
-8-

9. [Backup] Social Commerce
• Facebook commerce Model
- F-Commerce, custom apps, facebook Shopping tabs, facebook deals
Social Commerce Model
Mobile Commerce on
Your Website Group Deals
(M-Commerce) Social Networks
Twitter Reviews & Groupon
Shopping Apps
(Giveaways, Tweeted Promo Codes) Recommendations Living social
Youtube Social sharing Location-based deals
QR Codes
(Frenchconnection’s Youtique) (Like button, share/add) (foursquare, facebook places)
•Social sharing tools to
encourage pass along
Facebook Shopping
Facebook shopping
Facebook Deals F-Commerce Custom Apps
(tabs)
•Reward customer •Share transactions with •Drive fans to •Develop Apps to suit
loyalty facebook friends e-commerce website marketing needs
※ Source : http://www.shoutlet.com
-9-

10. Introduction
Facebook ? Social Commerce
Group vs Page
Create Page Create Group
How to Manage?
How to operate?
-10-

11. Compare of page and group
• Overview of group & page
- How to use the group & page?
Groups vs Pages
Division Gropus Pages Ads
•Small group Communication • similar to a Profile
-share their common interests & express • Pages are visible to everyone on the
Overview their opinion internet by default
-express objectives, discuss issues, post • everyone can connect with Pages by
photos and share related content becoming a fan
• More control as you can keep private and •Non-members, only join to the fan
Members members •Can be found in search results
• Max 1,000 members
Use •School community •Business community
News feed •represent a brand or products
•Only given the URL •Make the URL (if page have 25 fans)
Administrator
•Simple events •Related events(event creation & invitation)
tool
•Non-statistics •Statistics(using page insights)
•Use of applications •CPC(click your website)
Applications -
•Social ads •CPM(seeing your ad )
• publicly or private available
-public available for anyone to join •creating a Page is simple & free
-administrator approval for members join •require a time to build and maintain
Create • http://www.facebook.com/groups.php •http://www.facebook.com/pages/create.php
-Fill out the basic information(name, -Fill out the basic information(name), create
network), create events, invite friends and events, Link apps and so on
so on
※ Source : www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761
-11-

12. Example of use the page
• http://www.facebook.com
Sign up & login
• Top
- sign up & login
• Bottom
- list of the people
- list of the pages
- create a page
※ Source : http://www.facebook.com
-12-

13. Example of use the page
Browse pages
• list of the pages
• Click the starbucks
-13-

14. Example of use the page
Sample of page - Starbucks
• Sample page
- Starbucks
- Ranking of top 3
• How to use
※ Source : http://www.facebook.com/Starbucks
-14-

15. Example of use the page
Sample of Search
• Sample page
- Starbucks
- Ranking of top 3
• How to use
- search
-15-

16. Introduction
Facebook ? Social Commerce
Group vs Page
Create Page Create Group
How to Manage?
How to operate?
-16-

17. Example of create the page
Create the page
• Create a page
• Select the category
- company
-17-

18. Example of create the page
Select the category
• Create a page
• Select the category
- company
• Select the sub-category
• Make the title
-18-

19. Example of create the page
Intro page – Get Started
• Create a page
• Select the category
- company
• Select the sub-category
• Make the title
• Introduce the page index
• Get started
• publish the page
-19-

20. Example of create the page
Intro page – Wall
• Create a page
• Select the category
- company
• Select the sub-category
• Make the title
• Introduce the page index
• Get started
• publish the page
• Wall
-20-

21. Example of create the page
Intro page – Events
• Create a page
• Select the category
- company
• Select the sub-category
• Make the title
• Introduce the page index
• Get started
• publish the page
• Wall
• Events
-21-

22. Example of create the page
Mange Administrator tools - Permissions
• Create a page
• Select the category
- company
• Select the sub-category
• Make the title
• Introduce the page index
• Get started
• publish the page
• Wall
• Events
• Manage the page
- setting
- permission
-22-

23. Example of create the page
Mange Administrator tools – Basic Information
• Create a page
• Select the category
- company
• Select the sub-category
• Make the title
• Introduce the page index
• Get started
• publish the page
• Wall
• Events
• Manage the page
- setting
- permission
- Basic Information
-23-

24. Example of create the page
Mange Administrator tools – Profile Picture
• Create a page
• Select the category
- company
• Select the sub-category
• Make the title
• Introduce the page index
• Get started
• publish the page
• Wall
• Events
• Manage the page
- setting
- permission
- Basic Information
- Profile Picture
-24-

25. Example of create the page
Mange Administrator tools - Apps
• Create a page
• Select the category
- company
• Select the sub-category
• Make the title
• Introduce the page index
• Get started
• publish the page
• Wall
• Events
• Manage the page
- setting
- permission
- Basic Information
- Profile Picture
- Apps
-25-

26. Example of create the page
Mange Administrator tools - Insignts
• Create a page
• Select the category
- company
• Select the sub-category
• Make the title
• Introduce the page index
• Get started
• publish the page
• Wall
• Events
• Manage the page
- setting
- permission
- Basic Information
- Profile Picture
- Apps
• Administrator tool
- insights
-26-

27. Example of create the page
Mange Administrator tools – Change account
• Create a page
• Select the category
- company
• Select the sub-category
• Make the title
• Introduce the page index
• Get started
• publish the page
• Wall
• Events
• Manage the page
- setting
- permission
- Basic Information
- Profile Picture
- Apps
• Administrator tool
- insights
•Change the account
-27-

28. Example of create the page
Mange Administrator tools – Change account
• Create a page
• Select the category
- company
• Select the sub-category
• Make the title
• Introduce the page index
• Get started
• publish the page
• Wall
• Events
• Manage the page
- setting
- permission
- Basic Information
- Profile Picture
- Apps
• Administrator tool
- insights
•Change the account
-28-

29. Introduction
Facebook ? Social Commerce
Group vs Page
Create Page Create Group
How to Manage?
How to operate?
-29-

30. Example of create the Group
Create the group
• Create Group
- group name
- members
-30-

31. Example of create the Group
Create the group – Digital Media Alumni
• Create Group
- group name
- members
• Group Home
- group menu
-31-

32. Example of create the Group
Mange the group – setting
• Create Group
- group name
- members
• Group Home
- group menu
- setting
-32-

33. Example of create the Group
Mange the group – Create the event
• Create Group
- group name
- members
• Group Home
- group menu
- setting
- create event
-33-

34. Example of create the Group
Mange the group – Basic information
• Create Group
- group name
- members
• Group Home
- group menu
- setting
- create event
• Manage the Group
- basic information
-34-

35. Example of create the Group
Mange the group – Profile Picture
• Create Group
- group name
- members
• Group Home
- group menu
- setting
- create event
• Manage the Group
- basic information
- profile picture
-35-

36. Example of create the Group
Mange the group – Members
• Create Group
- group name
- members
• Group Home
- group menu
- setting
- create event
• Manage the Group
- basic information
- profile picture
- members
-36-

37. Example of create the Group
Mange the group – Members
• Create Group
- group name
- members
• Group Home
- group menu
- setting
- create event
• Manage the Group
- basic information
- profile picture
- members (find)
-37-

38. Example of create the Group
Mange the group – Members
• Create Group
- group name
- members
• Group Home
- group menu
- setting
- create event
• Manage the Group
- basic information
- profile picture
- members (find, select)
-38-

39. Example of create the Group
Mange the group – Members
• Create Group
- group name
- members
• Group Home
- group menu
- setting
- create event
• Manage the Group
- basic information
- profile picture
- members (find, select)
-39-

40. Example of create the Group
Mange the group – Intro
• Create Group
- group name
- members
• Group Home
- group menu
- setting
- create event
• Manage the Group
- basic information
- profile picture
- members (find, select)
• wall
-40-

41. Introduction
Facebook ? Social Commerce
Group vs Page
Create Page Create Group
How to Manage?
How to operate?
-41-

42. Example of manage the page
Mange the facebook Tool - hootsuite
• Manage Social media
tool
- hootsuite
- socialbakers
• hootsuite
- signup, login
※ Source : http://hootsuite.com/dashboard#/
-42-

43. Example of manage the page
Hootsuite - Home
• Manage Social media
tool
- hootsuite
- socialbakers
• hootsuite
- signup, login
• Hootsuite home
- add social network
-43-

44. Example of manage the page
Hootsuite – Facebook feeds & page feed
• Manage Social media
tool
- hootsuite
- socialbakers
• hootsuite
- signup, login
• Hootsuite home
- add social network
- see the news feed
- see the page feed
-44-

45. Example of manage the page
Hootsuite – setting
• Manage Social media
tool
- hootsuite
- socialbakers
• hootsuite
- signup, login
• Hootsuite home
- add social network
- see the news feed
- see the page feed
• Setting
-45-

46. Example of manage the page
Hootsuite – Create analytics
• Manage Social media
tool
- hootsuite
- socialbakers
• hootsuite
- signup, login
• Hootsuite home
- add social network
- see the news feed
- see the page feed
• Setting
• Create analytics
-46-

47. Example of manage the page
Hootsuite – Create analytics
• Manage Social media
tool
- hootsuite
- socialbakers
• hootsuite
- signup, login
• Hootsuite home
- add social network
- see the news feed
- see the page feed
• Setting
• Create analytics
- select template
-47-

48. Example of manage the page
Hootsuite – Create analytics
• Manage Social media
tool
- hootsuite
- socialbakers
• hootsuite
- signup, login
• Hootsuite home
- add social network
- see the news feed
- see the page feed
• Setting
• Create analytics
- select template
- create modules
-48-

49. Example of manage the page
Hootsuite – Create analytics
• Manage Social media
tool
- hootsuite
- socialbakers
• hootsuite
- signup, login
• Hootsuite home
- add social network
- see the news feed
- see the page feed
• Setting
• Create analytics
- select template
- create modules
-49-

50. Example of manage the page
Hootsuite – see the analytics
• Manage Social media
tool
- hootsuite
- socialbakers
• hootsuite
- signup, login
• Hootsuite home
- add social network
- see the news feed
- see the page feed
• Setting
• Create analytics
- select template
- create modules
- see the analytics
-50-

51. Introduction
Facebook ? Social Commerce
Group vs Page
Create Page Create Group
How to Manage?
How to operate?
-51-

52. Operate the page
• Use the tools for increase efficiency
- hootsuite.com : Can schedule posts, can post to both facebook and twitter simoultaneously, easily share content
- socialbakers : use the statistics
How to community in the page?
No. Basic rule
1 • design a nice page
2 • tell your story, post interesting & original comments
3 • use the page as a “viral” corporate blog and link the page to your “suggest ideas” blog
4 • pull your news-feed into facebook and connect the page to your corporate newsroom
5 • show links to web articles about your brand
6 • offer your fans something special
7 • ask fans to invite their friends to become fans
• ask fans to create your next product and ask fans to take a picture “with” your product
8
• ask customers what they would like and what they don’t like
9 • link and push to your twitter and youtube channels
10 • show your pictures and let fans publish their pictures and show your videos and let fans upload their own (short) videos
11 • use an events page (promote charity events)
12 • use applications & tie them into your e-shop, and let fans click & buy “that” product(inside facebook)
13 • engage your fans with a poll page or with a poll application
14 • create fun applications on facebook
15 • use the social content(Blog posts, Articles, Podcasts, Video, Photos, Interviews, Testimonials, User experiences)
16 • use the other people’s content(Blog subscriptions(alltop.com), Facebook friend lists, Twitter lists
• content guidelines
17 - Keep updates short and to the point, Think in terms of headlines, Encourage comments with yes/no questions
- Ask fans to “like” your update, Ask fans to “share” your update
• consider of privacy and ownership
18
- People worry about revealing their personal lives to the world / - Copyright Policy is strict
-52-

53. Question & Answer
Kyung-Rog, Kim : it4all@korea.com
-53-