Social media your_business
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Social media allows you to be yourself, tell your story, and share your unique, personal view of the world (but...let other people share it).
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Social media your_business
- 2. Personally and professionally, we’re using social media in PLENTY OF MEANINGFUL WAYS.
- 3. A powerful global conversation has begun… Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.
- 4. q LinkedIn is for people you know. Facebook is for people you used to know. Twitter is for people you want to know. *when using social media for personal use.
- 5. Who are these people?
- 6. They’re people like Ted…
- 7. Oops…not that Ted. THIS Ted. He’s a human.
- 10. Now meet Deb…
- 12. Social. Media is… • The collective of online communications channels dedicated to: • community-based input • interaction • content-sharing • collaboration source: whatis.com
- 13. Social Media: Allows you to: • Be yourself. • Tell your story. • Allows you to share your unique, personal view of the world (but…let other people share it.).
- 14. 83% of of people who are 18 – 29 years old are active on social media source: hubspot
- 15. 70% of people who are 30 – 49 years old are active on social media. source: hubspot
- 16. 51% of people who are 50+ are active on social media.
- 17. social media and blogs reach 80% of all U.S. internet users Source: hubspot
- 18. “Being accessible – being human and approachable – was a goal for us from day 1.” - Linda Boff, GE’s Executive Director of Global Brand Marketing
- 21. be nimble
- 22. listen don’t scream. don’t use all caps.
- 23. be consistent across all your online social media platforms Language Design Graphics Fonts Logos
- 24. focus On your customer’s interests and needs
- 25. simplicity
- 26. Social media is learning… how to make more of an impact with less marketing.
- 27. Quality Matters “Don’t expect your reader to accept a piece of writing that you wouldn’t accept yourself.” -Donald H. Ross
- 32. What are you agreeing to?
- 33. Hover over Cover Photo to Change It Keep it consistent with your brand. Choose company logo or a photo that represents your business. Do not use a headshot or a personal photograph.
- 34. Stocksy.com Thinkstock.com Photopin.com Where to find high-quality images:
- 35. Admin Panel
- 37. Facebook Search Now includes hashtags…(it used to be pointless because it didn’t link to anything)
- 38. Now Facebook shows you other relevant conversations that are hashtagged { # } the #hashtag symbol
- 39. The hashtag… Word or phrase prefixed with the symbol #. Placed before important words. Provide a way to group messages. You can search the hashtag and get the set of messages that contain it.
- 42. Set Up Your Account • Don’t be an egg (upload profile photo) • Hatch your account • Fill out your bio • Write in first person • Be human • Don’t overly promote yourself • Make it easy to manage
- 44. Social Media Management • Hootsuite • Sprout Social • Buffer App
- 46. Bufferapp.com
- 47. Integrations:
- 48. Social Media Strategy • Define target market • Where do they hang out? • Build your community What are they talking about? • Develop content strategy
- 49. Create Editorial Calendar Think like a publisher. Plan ahead. Schedule tweets, updates.
- 50. Where to Find Ideas for Content: Feedly Google Alerts Industry News/Blogs/Magazines Brands Doing it Right
- 51. Why is Content so Important? Helps people relate to what you do Consumers don’t want to read product specs They want to be entertained AND informed.
- 52. Brands who get it: Red Bull Lululemon General Electric
- 53. Measure Google Analytics Facebook Insights Twitter Analytics
- 54. Questions? Visit: www.jessicaannmedia.com Email: jessica {at} jessica ann media dot com (no spaces) Twitter: @itsjessicann Google+: Jessica Ann