1. Anti-Counterfeiting
Americas
Maintaining patient safety and securing the supply chain
8th – 9th November 2010, Boston, USA BOOK NOW!
Key Speakers
Scott LaGanga, Executive Director, Partnership for Safe Medicines
Lorne M Lipkus, Partner, Kestenberg Siegal Lipkus LLP
Robert Celeste, Director, Healthcare, GS1 US
Andres Diaz Cote, President, Figurazione
Steve Wood, President & CEO, Covectra
Sharon Flank, CEO, InfraTrac
Philip Payne, Investigative Partner, RSSL
Jim Williams, Founder & Chief Scientist, Polyonics
Media Partners
Organised By
Driving the Industry Forward | www.futurepharmaus.com
To Book Call: +44 (0) 20 7336 6100 | www.visiongain.com/anti-counterfeiting

2. Conference Introduction
Anti-Counterfeiting Americas
8th - 9th November 2010, Boston, USA
Dear Colleague, Media Partners:
ncreasing efforts are being made to protect the national supply chain for medicines
I PharmiWeb.com is the leading industry-sponsored portal for the pharmaceutical
distribution. In the US, the pharmaceutical supply chain involves the daily delivery of sector. Supported by most of the leading pharmaceutical corporations,
approximately 13 million prescription products to pharmacies, hospitals, clinics and other PharmiWeb.com provides dynamic real-time news, features, events listings and international jobs to industry
healthcare provider locations (Source: Urch Publishing, July 2009). professionals across Europe and the US.
isiongain’s Anti-Counterfeiting Americas conference will provide valuable insights, into
V For further information please email: corporate@pharmiweb.com
the latest issues and track and trace packaging technologies shaping the fields of security
BIOTECHNOLOGY EUROPE is owned by BIOTECHNOLOGY WORLD. It is based and
and supply chain management, with leading experts presenting the best-practices on located in Warsaw, Poland. Biotechnology World was founded in 2007 to provide
tackling pharmaceutical counterfeiting and fraud, improving the integrity of distribution the world’s biotech and pharma information and market to make it universally accessible and useful for
channels and relationships between key parties. scientific and business processes. Its first step to fulfilling that mission was building the BIOTECHNOLOGY
y attending the Anti-Counterfeiting Americas conference delegates will gain a
B EUROPE platform that will allow a quick spread of information in different channels. BIOTECHNOLOGY
EUROPE offers companies completed internet public relations, publication and marketing solutions. One of
comprehensive understanding of this rapidly changing sector, from the complex structure
the mains goals of BIOTECHNOLOGY EUROPE is to integrate the Biotech and Pharma Sector in Europe to
of the supply chain, to the growth in mail order and online pharmacies. The potential
for investment in the pharmaceutical logistics market remains high. The FDA has put global biotechnology, pharmaceutical and life science activities.
additional focus on “corporate responsibility” for supply-chain management, and For further information please visit www.biotechnology-europe.com
increased vigilance and action is needed due to the rise of counterfeit drugs in the global
Future Pharmaceuticals has forged powerful relationships with key industry
Driving the Industry Forward | www.futurepharmaus.com
supply chain. Anti-counterfeiting initiatives discussed include the use of technology-
leaders to provide a platform for successful brand recognition, and for senior
based measures, repackaging, consumer education, and increased collaboration with
domestic and international law enforcement agencies. decision-makers to have the means to procure and plan implementation strategies based on the topics
covered. Positioned to be an authoritative resource within top pharma companies as well as small,
By attending this conference you will: specialty, and biotech, Future Pharmaceuticals magazine is geared to create a deep penetration into a
• Measure the impact of counterfeit drugs by using a patient centric approach highly targeted and responsive audience, bridging the gap between the industries’ top issues and the
• nderstand the development process necessary to ensure an effective security
U solutions top-tier vendors can provide.
strategy For further information please visit: www.futurepharmaus.com
• Improve inventory control
InPharm is the online platform for exclusive pharmaceutical news, comment,
• Hear changes in the US FDA and European policies
• evelop global standards to increase patient safety and elevate supply chain
D contracts, services, jobs and events and is home to InPharmjobs.com, Pharmafile
integrity and Pharmafocus.
• Learn about leveraging supplier audits throughout a global organization For further information please visit: www.In-Pharm.com
• nderstand the challenges of the global traceability and serialization regulatory
U Pharma Connections Worldwide® is the leading professional business
environment networking website focused in the Pharmaceutical, Biotechnology and Life
• Utilize auto-ID advancements in packaging technologies Sciences research industry. Our goal is to provide a conduit for delivery of premiere content coupled
• Hear the latest strategies for defending your brand and pursuing offenders with the right clientele in order to facilitate business development opportunities among industry
• Develop working relationships with US law enforcement authorities professionals responsible for making key decisions in a global marketplace.
• alance the need for tamper-proof packaging with streamlining your supply chain
B
• Evaluate current methods for the detection of counterfeit medicines For further information please visit: www.pharmaconnections.com
• Be part of a unique networking opportunity The Partnership for Safe Medicines is a coalition of more than 50 patient,
physician, pharmacist, university, industry and other professional organizations
I look forward to meeting you at the conference
around the world committed to the safety of prescription drugs and protecting consumers against
Best regards
unapproved, counterfeit, substandard, mishandled or otherwise unsafe medicines.
For further information please visit: www.safemedicines.org/
Maninder Paul
Conference Producer
Sponsorship and exhibition opportunities:
Target Audience: This event offers a unique opportunity to meet and do business with some
• Pharmaceutical manufacturing and distributing companies
• Drug wholesalers of the key players in the pharmaceutical and biotech industries. If you have
• Public health and regulatory bodies
• Legal firms
a service or product to promote, you can do so at this event by:
• Customs and border agencies
• Pharmaceutical packaging and labelling companies • Hosting a networking drinks reception
• Anti-counterfeiting technology and service suppliers
• Pharmaceutical specialist couriers • Taking an exhibition space at the conference
• Anti-counterfeiting organizations
• Contract manufacturing organizations (CMOs) • Advertising in the delegate documentation pack
• Retail pharmacy chains
• Non-governmental healthcare organizations and Academia • Providing branded bags, pens, gifts, etc.
Who should attend: If you would like more information on the range of sponsorship or exhibition
Chief Security Officers, VPs, directors, heads, managers and specialists of:
• upply chain/ Supply Chain Security/ Supply Chain Systems/ Global Supply Chain
S possibilities for visiongain's Pharmaceutical Anti-counterfeiting Americas
• Anti-counterfeit Projects / Anti-counterfeiting Operations
• Distribution/ Logistics Conference, please contact us:
• Security/ Global Security
• Packaging & Labelling Ronald Reyes Magali: +44 (0)20 7549 9934
• Brand Protection
• Legal Counsel ronald.magali@visiongainglobal.com
• Regulatory Affairs/ Intellectual Property
• Quality Assurance/ Quality Control John Changkarn: +44 207 549 9968
• Compliance
• Information systems john.changkarn@visiongainglobal.com
• Information system

3. Day 1
Anti-Counterfeiting Americas
Monday 8th November 2010
09:00 Registration and refreshments 12:00 Counterfeiting in developing countries: The use of
mixed technology
09:30 Opening address from the chair • xternal control in massive consume products
E
• he ‘umbrella brand’ concept: The perfect attack
T
orne M Lipkus
L
Partner • nternal control in massive consumer products
I
Kestenberg Siegal Lipkus LLP • he colombia case
T
• esults and real benefits
R
09:40 The business value of product serialization within ndres Diaz Cote
A
the pharmaceutical supply chain President
Figurazione
A
cross the U.S. pharmaceutical supply chain, organizations are aligning
themselves to enable more effective product serialization and increased
visibility using new standards. With widespread serialization comes 12:40 Networking lunch
tremendous opportunity for pharmaceutical manufactures and their trading
partners to leverage new standards for increased efficiency and greater ROI.
13:40 Protecting IP rights
In this session, the GS1 Healthcare US organization, the US implementation • rademarks and identity preservation
T
arm of the leading standards-setting body for product identification,
• istory of branding and quality assurance
H
illustrates the business value of serialization and pedigree/visibility
• auses of counterfeiting
C
information.
• nti-counterfeiting technology and choice
A
• GS1 EPCIS standard as a pathway to significant potential business value
• The status of adoption of GLN and GTIN in pharma 14:20 Track and Trace at the WIP manufacturing level
• verview for analyzing tradeoffs between brand protection technologies
O
• The industry status for using serial data to match product
• hy is information regarding authentication of products and their
W
• How serialization can provide enormous visibility into the supply chain movement critical?
• pdate on the 2015 readiness program (preparing for serialization and
U • Pre-adaption” of pharmaceutical manufacturers to incorporate brand
“
pedigree within the US) authentication as an integral part of their existing operations
obert Celeste
R im Williams
J
Director, Healthcare Founder & Chief Scientist
GS1 US Polyonics
10:20 Forging strategic partnerships to elevate 15:00 Afternoon refreshments
product integrity
15:20 Illegal internet pharmacies: A framework for
• ndustry trends
I
coordinated action and cooperation
• eveloping and applying a risk management process
D • llegal internet pharmacies: Extent of the problem
I
• ction against illegal internet pharmacies: What has been done?
A
• ssessing qualifications
A
• hat remains to be done: The need for additional action
W
• ransitioning a qualified vendor into a strategic partner
T
• ase study
C 16:00 Supporting safe medicines strategies in
developing countries
ike Lewis
M
Business Development Manager • hich developed countries are the most susceptible destination markets
W
Sentry BioPharma Services for counterfeit drugs?
• ssessing the scale and economic cost of counterfeiting
A
11:00 Morning refreshments • iscuss the role of drug regulations and law enforcement
D
• ooperation with national & international agencies
C
11:20 Securing pharmaceuticals against counterfeiting: om Woods
T
Assessing latest protection technologies President
Woods International
• atest developments in anti-counterfeiting technologies
L
• ackaged-bases vs on-product solutions
P 16:40 Closing remarks from the chair
• esigning a comprehensive anti-counterfeiting strategy
D
rank Schurgers
F
Managing Director 16:50 Networking drinks
Integris Take your discussions further and build new
relationships in a relaxed and informal setting.
Due to unforeseen circumstances the programme may change and visiongain reserves the right to alter the venue and/or speakers c Copyright visiongain Ltd, 2010

4. Day 2
Anti-Counterfeiting Americas
Tuesday 9th November 2010
09:00 Registration and refreshments 13:40 Detecting pharmaceutical counterfeiting
• Stages of investigation
• Investigation and detection of contamination in pharmaceutical products
09:30 Opening address from the chair
• QC and GMP techniques
hilip Payne
P
09:40 Cost-effective anti-counterfeiting solutions for the Investigative Partner
second tier RSSL
• Repackaging and counterfeiting
• Technologies 14:20 Case study: Utilizing forensic analysis in support of
• valuate packaging-based and product-based anti-counterfeiting
E counterfeit investigations
measures by cost, complexity, and effectiveness for second tier products
T
he presentation will look at various strategies to utilize forensic evidence
haron Flank
S for carrying out counterfeit investigations
CEO
aughn Volpi
V
InfraTrac
President
PICA
10:20 Protecting medicines from diversion and
counterfeiting 15:00 Afternoon refreshments
• A multi-layered approach for brand protection
• Specialty distribution as a tool for combating diversion
15:20 The global impact of fake medicine
• sing smartphones and mobile phones in brand integrity and
U
loyalty programs • Overview of the counterfeit drugs: Some examples
teve Wood
S • How fake medicines harm patients and public
President & CEO
• Building a Coalition: A call to action
Covectra
cott LaGanga
S
Executive Director
Partnership for Safe Medicines
11:00 Morning refreshments
16.00 Protecting profits and patient safety through
11:20 Combating pharmaceutical anti-counterfeiting from implementing new technologies
a legal perspective
• Preventative technologies
• Relationship between parallel trade and counterfeiting
• Authentication technologies
• Basic framework for the parallel trade of pharmaceuticals
• Track & Trace technologies
• Recent and future developments
16:40 Chair’s closing remarks
12:00 Balancing the need for tamper-proof packaging
with streamlining your supply chain
• Cost to manufacturers 16:50 End of conference
• Choosing the right tamper-evident packaging for your product
• The smarter supply chain of the future
12:40 Networking lunch

5. Registration Form
Anti-Counterfeiting Americas
8th - 9th November 2010, Boston, USA
For multiple bookings
Photocopy this form Conf. code VG
Anti-Counterfeiting
Standard Prices
Conference only Fee: £1299 (USD 1892*) Americas
*USD price is estimate only
8th - 9th November 2010
Promotional Literature Distribution
Distribution of your company’s promotional literature to all conference attendees
Boston, USA
Fee: £999 VAT: £174.83 Total: £1173.83
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Forename: Surname: Email: conferences@visiongainglobal.com
Web: http://www.visiongain.com/anti-counterfeiting
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Tel: +44(0) 20 7336 6100
Main Switchboard Number: Fax: +44(0) 20 7549 9932
Visiongain Ltd
Address: BSG House
226-236 City Road
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EC1V 2QY
Country: Postcode: UK
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