1. Jeffrey A. Kuerzi, Sr. } Delivering success through team building,
creativity and focused effort.
Senior Sales and Marketing Executive who drives results via strategic development and tactical execution of
focused sales and marketing plans. Valued contributor to cross functional committees. A high-energy leader
known for active participation in the sales process and creating teams that achieve results. Seeks to apply a
highly-disciplined approach to building business and increasing sales in an integrated media company or for a
progressive company utilizing the latest best practices in marketing.
OFFERING VALUE IN SALES AND MARKETING MANAGEMENT AND BUSINESS DEVELOPMENT
EXPERTISE THAT DELIVERS RESULTS
+ Cross Platform Sales Management + Strategic Insights/Tactical Planning + New Product Launches
+ Effective Team Building + Budget and P&L Management + Partner Relationships
+ Demand Generation + Large Contract Negotiations + Sales Process Effectiveness
+ Technical Applications + Inbound Marketing + Content Creation
USING FOCUSED PROCESSES AND APPLYING CREATIVITY TO GENERATE SUCCESS
2009–present Vice-President of Marketing and Sales Operations
Horizon Data Center Solutions, LLC Plano, TX
Horizon is an IT outsourcing startup offering infrastructure as a service to enterprise, mid-sized and federal clients that
require highly secure and compliant environments. Built and executed marketing plans and demand generation function.
Created pay per click and search engine optimization programs and email campaigns and oversaw outbound telemarket-
ing functions, integrated results with CRM system for handoff to sales department. Took a very basic marketing depart-
ment and instituted best practices for Inbound Marketing and Sales 2.0 processes.
• Increased monthly leads 300%
• Increased sales pipeline 150%
• Grew web traffic 50% and web site leads by 200%
• Produced events with partners resulting in over 150 sales leads
2007–2008 Midwest Vice-President of Sales
Centro, LLC Chicago, IL
Making the online media buying process easy is the mission of Centro, and a decade of market leadership now has Centro
offering a software as a service application to agencies to take the friction out of the process. Managed group of six direc-
tors/managers selling $18M in online advertising to digital and traditional agencies over 8 states. Took over region from
CEO/founder in late 2007 and recognized key changes occurring in economy and how largest customers used online dis-
play media and created strategies to overcome loss of revenue from key accounts and pressure on sales margins.
• Increased active agency count by 50%
• Increased active advertiser count by 45%
• Increased average client value by 18%
• Exceeded margin goal while prices declined forty-five percent
• Replaced 100% of lost automotive revenue
10718 Winged Foot Drive, Rowlett, TX 75089 (214) 287-9686
jaksr44@yahoo.com www.linkedin.com/jeffkuerzi
“Whenever I have worked with Jeff and I have for several years, Jeff has provided excellent customer service and has
been a great business partner both at The Dallas Morning News and at Centro. He is one of the best in the business.”
- Matt Gunderson, Sr. Regional Media Manager, Kohl's Department Stores

2. Jeffrey A. Kuerzi, Sr. Page 2
2002-2003 Online Sales Manager, DallasNews.com/WFAA.com
Belo Interactive Dallas, TX
Belo Interactive was the online unit for Belo media companies. Created online classifieds sales department, hired high-
performing vertical sales managers, and set sales strategies and assigned tactics to grow online classified and display ad-
vertising revenue at above market rates. Launched new online products and negotiated partnership agreements result-
ing in budget attainment.
• Attained revenue budget with 35% overall sales growth
• Initiated pricing actions resulting in 100% category revenue increase
• Trained staff in cross-selling resulting in 75% up sell rate
1997-2002 Sales & Marketing Manager
Knight Ridder Digital Akron, OH/Lexington, KY
Knight Ridder Digital was the online unit for Knight Ridder newspapers. Set strategies and made sales calls with online
and print teams to introduce and grow online advertising during the early days of internet advertising. Evangelized online
as medium among local advertisers, developing and selling sponsorship packages and new products. Collaborated with
senior management on sales channel design and compensation. Negotiated business development and media co-
marketing agreements.
• Nominated for Knight Ridder Excellence Award
• Grew sponsorship revenue by 50%
• Sold the first email marketing and custom web design customers
1994-1997 Major Accounts Sales Manager/Classified Supervisor
Knight Ridder Newspapers Akron, OH/Lexington, KY
1992-1994 Account Executive
Louisville Courier-Journal Louisville, KY
1991-1992 Account Executive
WLEX-TV Lexington, KY
1988-1991 Advertising Director
Kentucky Kernel Newspaper UK/Lexington, KY
1988-1991 Master of Business Administration: Services Marketing Concentration
University of Kentucky Lexington, KY
1984-1988 Bachelor of Business Administration: Marketing
University of Kentucky Lexington, KY
EDUCATION
PREVIOUS POSITIONS
“Jeff Kuerzi is probably one of the most astute and stand up guys you could ever work with. He is flexible, knowl-
edgeable and knows how to bridge communication gaps like no other. A solid sales and marketing background
added to an infectious personality make him wonderful to work with.”
-Amanda Vega, On Site Consultant, Belo Interactive, owner Amanda Vega Consulting
10718 Winged Foot Drive, Rowlett, TX 75089 (214) 287-9686
jaksr44@yahoo.com www.linkedin.com/jeffkuerzi
2003-2007 Senior Director, Retail/National Advertising
The Dallas Morning News (Belo) Dallas, TX
The Dallas Morning News is an integrated media company offering the nation’s 9th largest daily newspaper, online, direct
mail, and multiple niche products. As department head responsible for $190M in sales, managed staff of 33, including
directors, account managers and support personnel covering major retail and national advertiser categories. Negotiated
key customer contracts and managed through circulation crisis with no negative advertiser outcomes. Key contributor to
sales force automation and new product development committees. During circulation declines, successfully up sold ac-
counts to increase revenue 2%.
• Grew new and ancillary product revenue 20% year-over-year
• Awarded Newspaper Partner of Year by Target
• Developed category pricing initiative, increasing average rates 6%