Overview of Telecommunication OEM (Original Equipment Manufacturig)

1. A
presentation
on
* Telecom
Equipment
Manufacturers
By -
J.Vamshi krishna
Isttm:11/11

2. *Contents
 History
 Current State Of Indian Telecom Equipment Industry
 Market Players
 Equipment's provided by the companies
 Revenue, Market share
 TEM market in India
 TEM Demand
 SWOT Analysis
 Conclusion
 Bibliography

3. *
 The OEM term is used early 1960s & 70s in the U.S to value
added resellers.
 OEM is currently defined by IBM to refer to “a manufacturer
equipment that may be marketed by another manufacturer".
 It may derive from a Dutch phrase, "onder eigen merk", which
means "under own brand".
 OEM may refer to a company that purchases for use in its own
products a component made by a second company.
 OEM labeling.

4.  Indian TE companies operated as a resellers for foreign companies
 Global players partnered with local companies acted as Indian
Subsidiaries
 Reason- Indian companies offer transmission, access and core n/w
equip.-SDH based mux, carrier Ethernet sol.RF & Micro wave antennas,
repeaters, switches, testing and measurement equip. Etc..
 Many global companies used India as an R&D destination through both
captive and/or vendor models.
 Indian TE companies started their developing their own products
e.g. VMC- High end PCB assembly, Magnetics, Power supply, Transmission
equip. testing assembly.

6. S.No Name of the company Provoding services Company
revenue(Rs.)
1 Aishwarya telecom- HYD. Fiber optic test US$ 10
equipment's & cable million(2009-2010)
fault locators
2 Coral telecom-Noida . IP NGN systems, US$ 100 million
(enterprise switch market in India private GSM (2010)
& abroad).- 14 countries networks, PBX
systems, PD MUX,
GSM Gateways, IP
MUX, Wireless p-p
links, Wireless
access links etc..
3 Fibcom –part of telecom wing(suri Technology selling & US$ 55 million.
group) customized
solutions for
customers
4 HFCL- New Delhi , it has 2 mfg. Carrier Ethernet Access KES(Kenya
& Metro transport
plants 1. SOLAN(H.P) solution, IP Microwave
Shelling's) 1162.5
2. optical transmission Backhaul, High Capacity million.
system, Goa. Optical Transmission

7. 5 kavveri telecom-Bangalore, Contract mfg., 127% rise in
It also serves defence and space acquiring north revenue & 65%
industry. america RF Prod. jump in profit for
& Antenna mfg. quarter ended
companies. june30,2011.
6 Ordyn technologies-bangalore . It is one of the first
BSNL is one of the client.they Indian comp. to
have strong presence in ASEAN & develop STM-1.PDH,
middle east regions & in India Wi-Max base station
7 Tejas Networks- bangalore Company offering US $ 150 million
various core telecom
solutions such as
according to last
SDH/SONET, Carrier year
Ethernet, High Capacity
Multiplexers (C/DWDMs)
and Network
Management Systems.
8 Teracom The company offers wide
range of products including
US $ 175 million.()
With comprehensive
strengths in Optical Fiber
Cable, Wired & Wireless
(based on CDMA 1X, EVDO,
3G, Wimax and TD LTE)
broadband CPEs Microwave
based Backhaul solutions,
Optical Transmission
Equipment

8. 9 Tirumala seven hills – kolkata Electro optics,laser
it also market the products of optics, free space
ACCELINK, AFL optics, TXn
telecommunication, MetroTec. contracts &
measuring.
10 Tulip telecom- New Delhi Offers IP based US $ 425 million in
infrastructural 2010
solutions to
customers, Network
Integraion
11 UTL – New Delhi, UTL is engaged Entire gamut of
in Design, Manufacturing, and Switching,
Software development in the Transmission, Access
areas of telecommunications. and Terminal
equipment
12 VNL – rajeev mahrotra of shyam Solar power GSM Profit:27.1 billion
group systems- on the revenue of
383.58 billion.
13 VMC INDIA- HYD. ADSL2+ Modems, Targeting to cross
Interface Converters,
WiMAX CPE, STM, and
1000 crores as
DWDMs, including against 700 crore in
specialized Power last year.

9. 2009-10 2015-16 2019-20
Wire line 1,169 496 448
equipment
Wireless 14,146 26,444 44,428
equipment(excl.han
dsets)
IP & packet 4,057 14,689 20,231
switching
equipment
Broad band 7,201 7,761 29,815
equipment
Backhaul and 4,372 7,838 10,960
transmission
equipment
Other(miscellaneou 61 12,467 2,899
s products)
Mobile handsets 23,760 38,402 61,310
Total 54,765 1,08,096 1,70,091

10. TOP 10 Mobile Handsets sale in INDIA
 Top ten companies has market share of 92%
 11.7% of the worlds market share in mobile S.no Company Sale (Rs
crore)
cellular handsets.
1 Nokia 14,100
 With avg. monthly addition of 18 million subs.
2 Samsung 4,700
and taking into the account of replacement 3 LG 1,600
handset OEM has a good domestic opp. As 4 Micromax 1,100
well as potential for exporting to other 5 Spice Mobile 1,047
emerging markets. 6 Karbonn 800
 According to recent advisory of KPMG & ICA9 7 ZTE 500
8 Huawei 450
the annual handset demand in india is about
9 Lava 300
140 million units.
10 Lemon 270
expected to touch 240 million by 2015
350 million by 2020 Total 24,867
 The handset market is estimated to be
45000 crore by 2014

11. Year Global total Indian demand %of global demand
demand (rs.crore) (rs.crore)
2007-08 1,255,500 58,781 6.5%
2008-09 1,409,850 60,294 5.8%
2009-10 1,300,500 54,765 5.5%
2012-13 1,638,255 76,940 6.2%
2014-15 1,910,861 96,514 6.6%
2016-17 2,228,828 121,067 7.1%
2019-20 2,807,682 170,091 7.9%

13.  Large domestic demand for telecom services.
 Technical man power requirement.
 India has strong management experience.
 FDI is flowing into the country.
 Growing semiconductor chip design capabilities.
• 130 chip design firms present in India
• This booming semiconductor design industry
promises 3.5 million jobs by 2015.

14.  Effective Supply chain has not been setup & most components are sourced
from other countries.
 Lack of innovative telecom research and development of intellectual
property rights leads to low value addition to mfg. process in India.
 Telecom product development & mfg. are capital intensive and low cost
funds loans and grants are not available.
 Indian mfg. also face poor disability due to poor transport, power, water,
sewage disposal infrastructure

15. 1. High growth of the network and services is resulting in increasing
demand for the telecom equipment.
2. New standards are being formed and new technologies like wireless
broadband and fiber based systems are maturing to provide new
opportunity for innovative research and generation of IPRs.
3. There is immense export potential with the global demand
expected to increase from US$272 billion in 2009-10 to about
US$600 billion in the year 2020

16. 1. International agreements like ITA-1 of WTO resulting in zero duty
regime on import of goods covered under the agreement.
2. Most preferred nation status and preferential treatment
agreements that allow imports at zero or low duty resulting in the
fledgling domestic manufacturing sector uncompetitive because of
its low scale of operation.
3. Another threat is from the countries that offer subsidies and
incentives to their manufacturers to make their products more
price-competitive. On the other hand Indian manufacturers face
disabilities because of Indian tax and duty structure

17.  With conductive regulatory environment and support from the govt.
and efforts of the industry, India can get a substantial boost in the TEM
sector, which can lead to the creation of the industry that will compete with
the best in the world..
Bibliography:-
www.wikipedia.com
www.knowledgefaber.com
http://www.telenet.in/trends-a-development/item/7563/-manufacturing india-
emerges- as-a-key-telecom equipment market
Company websites
“Recommendations on TEM policy-TRAI” report on 12th april 2011.