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Drive Time Messaging Framework Final.2
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Drive Time Messaging Framework Final.2
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![DriveTime Positioning and Messaging Framework – Customer AudienceSituation AnalysisToday, the economic environment weighs heavily on corporate IT spend. In order to build a compelling case for further investment, SMSG employees must be equipped with the most essential product and industry knowledge. They have access to in-depth technical, product, and business courses, but sometimes they need additional delivery channels and content. For that important customer call, they may need the most current, mission-critical data, accessible just-in-time to inform their discussion. To accommodate busy schedules, they may need shorter segments of information and mobile delivery that maximize travel and wait time productivity. The result of not having access to various sources of vital customer, competitor, industry, or solution data on-demand may be lost opportunity.Framework ObjectivesThe objectives of this framework are to: Create clarity and consistency regarding how DriveTime is defined and positioned across SMSGEnable SMSG management to articulate the value that DriveTime delivers to their key audiences Define where DriveTime fits within the SMSG Readiness learning landscapeTarget AudiencesThis framework provides key messaging targeted toward the DriveTime audience within Microsoft:SMSG consumers of the learning content (sales and technical sales)Program sponsorsContent contributors, including sales and product group expertsDriveTime ScopeWhat is DriveTime?An SMSGR global program that has, for over a decade, strengthened the business by helping sales/technical sales personnel position and sell Microsoft products and solutions to enterprise customers.A monthly, subscription-based audio series, downloadable as a Podcast to your mobile device, delivered in three series – the Sales Series, the Technical Series, and the Executive Series (WWSMM). Each edition in the series features several 10-20 minute interviews with Microsoft product experts and top sales people who deliver case studies, competitive updates, solution selling strategies, and objection-handling tips.A program targeted to FTEs rather than partners or vendors due to confidential content focusing on Microsoft products, solutions, or the annual WWSMM memo.A delivery channel serving over 10,000 subscribers annually with an NSAT rating of 151. A vehicle for delivering and preserving the knowledge, wisdom, style, and voices of Microsoft technical subject matter experts and business leaders. What DriveTime is not:A delivery channel for required trainingAn delivery channel for structured coursesA repository for recorded classroom trainingAn Academy Mobile program<br />DriveTime Positioning and Messaging Framework – Messaging SnapshotDriveTime Definition:Short Statement(50 word)Within SMSGR, DriveTime is a unique entity providing audio interviews delivered by top Microsoft sales and technical sales personnel, product experts, and other insiders. Monthly editions deliver competitive updates, sales opportunities, case studies, solution selling strategies, and objection handling tips, distilled down to what’s essential and targeted to SMSG sales and technical sales personnel, helping the field effectively sell Microsoft products and solutions to enterprise customers. DriveTime Definition:Short Statement(100 word)Within SMSGR, DriveTime is a unique entity delivering concise, downloadable product and solution information in an easy-to-consume interview format. These audio interviews are delivered by top Microsoft sales and technical sales personnel, product experts and other insiders. Monthly editions deliver competitive updates, sales opportunities, case studies, solution selling strategies, and objection handling tips, distilled down to what’s essential. The primary DriveTime audience is SMSG sales and technical sales personnel who use this information to position Microsoft products and solutions to enterprise customers. DriveTime is packaged-to-go, in either Podcast or CD format, making it the perfect tool for sales personnel who want to maximize travel and wait time. DriveTime Definition:Long Statement (200 word)Within SMSGR, DriveTime is a unique entity delivering concise, downloadable product and solution information in an easy-to-consume interview format. These audio interviews are delivered by top Microsoft sales and technical sales personnel, product experts and other insiders. Monthly editions deliver competitive updates, sales opportunities, case studies, solution selling strategies, and objection handling tips, distilled down to what’s essential. The primary DriveTime audience is SMSG sales and technical sales personnel who use this information to position Microsoft products and solutions to enterprise customers. DriveTime is packaged-to-go, in either Podcast or CD format, making it the perfect tool for sales personnel who want to maximize travel and wait time. DriveTime is sponsored by Microsoft corporate and business groups worldwide, empowering the production of monthly sales and technical sales editions and the annual WWSMM Edition. Through a partnership with Academy Mobile, DriveTime is “Digital by Choice”, reaching over 10,000 subscribers with an NSat of 151. These strong partnerships enable DriveTime to equip the field to sell more products and solutions, thus generating additional revenue. Microsoft content providers are the voice of DriveTime. These sales, technical sales, and business experts, carefully selected by management, deliver short segments of real-time, real-world information while spotlighting their expertise and projects, building a virtual network among their listening audience, and furthering their careers.<br /> <br />,[object Object]](https://image.slidesharecdn.com/drivetimemessagingframeworkfinal2-13085692816322-phpapp02-110620062928-phpapp02/85/Drive-Time-Messaging-Framework-Final-2-1-320.jpg)
