My talk from the IRDG Design Thinking Conference 2018:
These days design thinking is in high demand with top leadership. But often it’s just the outcomes — the innovation — management wants, less so the organizational change that comes attached with a comprehensive methodology and mindset. Why? The former is ‘sexy’ and brings money, the latter is annoying and might need investment at the outset. So, for many innovators and intrapreneurs the question is: how can we establish a design thinking practice sustainably, even with just ‘lip-service leadership support’? Jan’s talk will look into that topic by showcasing a range of inspiring examples of deliberate and subversive (culture hack) innovation capability building.
Unlocking the Future - Dr Max Blumberg, Founder of Blumberg Partnership
Culture Hacking — Subversive And Intentional Innovation Capability Building For Design Thinking
1. Culture Hacking —
Subversive And Intentional Innovation
Capability Building For DesignThinking
Jan Schmiedgen (Hasso-Plattner-Institute, Potsdam // co:dify Group, Berlin),
IRGD DesignThinking Conference 2018, Dublin
2. WITHOUT A WHOLE?
P
A
R
T
S
The Current State of Design Thinking
Practice in Organizations
Jan Schmiedgen
Holger Rhinow
Eva Köppen
Christoph Meinel
study report
Hasso-plattner-Institute,university of potsdam, March 2015
_ simplifying innovation
3. WITHOUT A WHOLE?
P
A
R
T
S
The Current State of Design Thinking
Practice in Organizations
Jan Schmiedgen
Holger Rhinow
Eva Köppen
Christoph Meinel
study report
Hasso-plattner-Institute,university of potsdam, March 2015
_ simplifying innovation
Anecdotes & Practical
Experiences with
change in the Industry
4. WITHOUT A WHOLE?
P
A
R
T
S
The Current State of Design Thinking
Practice in Organizations
Jan Schmiedgen
Holger Rhinow
Eva Köppen
Christoph Meinel
study report
Hasso-plattner-Institute,university of potsdam, March 2015
_ simplifying innovation
Anecdotes & Practical
Experiences with
change in the Industry
Insights from
research and
Teaching
5. Hasty measures
3
Use
Design
Thinking
An illustration of the interplay between innovation capabilities (IC) and the use of DT, in relation to building innovation capabilities in an organization.
Carlgren, L. (2013). Design thinking as an enabler of innovation: Exploring the concept and its relation to building innovation capabilities (Doctoral thesis). Chalmers University of Technology, p. 62
“We need Design Thinking, Too.
Get trained in this Workshop.
then Be innovative!”
6. 4
Innovation
Capabilities
Mindset
An illustration of the interplay between innovation capabilities (IC) and the use of DT, in relation to building innovation capabilities in an organization.
Carlgren, L. (2013). Design thinking as an enabler of innovation: Exploring the concept and its relation to building innovation capabilities (Doctoral thesis). Chalmers University of Technology, p. 62
Innovators’ gauntlet running — a vicious cycle
i386
STOP
STOP
7. 4
Innovation
Capabilities
Mindset
An illustration of the interplay between innovation capabilities (IC) and the use of DT, in relation to building innovation capabilities in an organization.
Carlgren, L. (2013). Design thinking as an enabler of innovation: Exploring the concept and its relation to building innovation capabilities (Doctoral thesis). Chalmers University of Technology, p. 62
Innovators’ gauntlet running — a vicious cycle
STOP
STOP
13. Innovation capability building? A ‘hen-egg challenge’!
6
Building
Innovation
Capabilities
Using
Design
Thinking
Changing
Mindset
An illustration of the interplay between innovation capabilities (IC) and the use of DT, in relation to building innovation capabilities in an organization.
Carlgren, L. (2013). Design thinking as an enabler of innovation: Exploring the concept and its relation to building innovation capabilities (Doctoral thesis). Chalmers University of Technology, p. 62
Start
everywhere
simultaneously
14. Innovation capability building? A ‘hen-egg challenge’!
6
Building
Innovation
Capabilities
Using
Design
Thinking
Changing
Mindset
An illustration of the interplay between innovation capabilities (IC) and the use of DT, in relation to building innovation capabilities in an organization.
Carlgren, L. (2013). Design thinking as an enabler of innovation: Exploring the concept and its relation to building innovation capabilities (Doctoral thesis). Chalmers University of Technology, p. 62
Start
everywhere
simultaneously
16. 8Simulated scene — real story /// Source: https://hackthe.org/hack/pot-sight/
(Hackers: Anonymous Senior Business Anthropologist, Semiconductor Manufacturing Company)
17. Pot-sight
8Simulated scene — real story /// Source: https://hackthe.org/hack/pot-sight/
(Hackers: Anonymous Senior Business Anthropologist, Semiconductor Manufacturing Company)
18. 9Illustrated scene — real story /// Source: https://hackthe.org/hack/smoke-grenade/
(Hacker: Anonymous HCD Innovation Facilitator, Anonymous Innovation Consultancy)
Smoke Grenade
Distracting the troublemaker
makes the team work well
19. 10Illustrated scene — real story /// Source: HPI Professional Track, Connect & Do Day 2016 (https://hackthe.org/hack/my-space-is-your-space/)
(Hacker: Dirk Weimann, Head of Product Strategy, Market- and Trend Research, VW)
My Space is Your Space
Manager serves as a role model and clears
his own office for his teams’ innovation work
20. 11
‘Fake’ Press Release — The Ghost of Christmas Future
Cheeky innovation team shakes up its sluggish management
Illustrated scene — real story /// Source: https://hackthe.org/hack/fake-press-release-i/
(Hackers: Anonymous Innovation 'Department' Team, Anonymous Organization:)
22. 13
(Culture) Hack (/kʌltʃə hak/)
Culture hackers sense cracks within a
cultural system » infiltrate it; change its
coding via a minimum, artful intervention.
They tell a different truth + show an ‘alternative way’
= question the system and lay bare the contingency
and fragility of its pretension to power.
It’s not just about compromising an adversary,
resistance, or critic — it’s all about creating
a necessary (process/management) innovation.
They improve the system.
Culture hackers use hacker ethics
25. !16
Further information
Curated collection of design thinking resources bit.ly/dtresources
Design thinking adoption study “Parts Without a Whole” bit.ly/HPI-DT-study
New industry case studies on a regular base thisisdesignthinking.net/newsletter/
MORE ON DESIGN THINKING @ Hasso Plattner Institute
MORE ON CULTURE HACKING @ co:dify Group
Some open example hacks (buggy beta) go.codify.in/openhacks
A little call to action in the Service Gazette go.codify.in/hackplea
26. !17
Picture credits (in order of appearance)
Pointy headed boss by kdinuraj, on Flickr
(https://www.flickr.com/photos/kdinuraj/4106030525), modified
Edwards Deming, Photo courtesy of The W. Edwards Deming Institute®, https://
deming.org/deming/photo-gallery, modified
Asa Mathat / Fortune Live Media (https://commons.wikimedia.org/wiki/
File:Ginni_Rometty_at_the_Fortune_MPW_Summit_in_2011.jpg),
„Ginni Rometty at the Fortune MPW Summit in 2011“, Picture Detail,
https://creativecommons.org/licenses/by/2.0/de/legalcode
Hasso Plattner, SAP (Photo: SAP), Sam Yen, SAP (Photo: LinkedIn),
Phil Gilbert, IBM (Photo: IBM)
IBM Design Thinking Capability Building Measures, Design at Scale, Adam Cutler,
https://de.slideshare.net/RosenfeldMedia/design-at-scale-adam-cutler-at-
enterprise-ux-2016
Intuit Design Thinking Capability Building Measures, Intuit
Book Tip — Organisation Design: Stanford, N., & Economist, T. (2015).
Guide to Organisation Design: Creating high-performing and adaptable
enterprises (2 edition.). New York: The Economist. (https://amzn.to/2kge354)
IBM: Doug Powell, Adam Cutler (Photo: LinkedIn),
Bosch: Uwe Raschke (Photo: Bosch), Intuit 2017: Brad D. Smith,
Scott Cook, Kaaren Hanson, Wendy Castleman (Photos: Intuit/LinkedIn)
: ’Guy Kawasaki at Wikimania 2015 - 2' by VGrigas (WMF) (Own work) [CC BY-SA
3.0 (https://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons;
‘Gunter Dueck - republica2’ by Re: Publica (Flickr: Gunter Dueck) [CC BY 2.0
(http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Dirk Weimann, Head of Product Strategy,
Market- and Trend Research, VW (Photo: LinkedIn)
The Conmunity - Pop Culture Geek from Los Angeles, CA, USA (https://
commons.wikimedia.org/wiki/File:Long_Beach_Comic_&_Horror_Con_2011_-
_Dilbert_(6301706992).jpg), „Long Beach Comic & Horror Con 2011 - Dilbert
(6301706992)“, picture section, https://creativecommons.org/licenses/by/2.0/
legalcode
IPV4 as a Service Prototype, Fredrik Garneij, Senior Specialist,
PDU Packet Core, Systems & Technology, Ex-Ericsson
Funny Shoes, Mauro Rego, Service Designer
Robert Müller (https://commons.wikimedia.org/wiki/
File:Der_König_überall2.JPG), „Der König überall2“, colored,
https://creativecommons.org/publicdomain/zero/1.0/legalcode
Get to Yes Request, Steve Blank, (c) Sprocket 2015
https://steveblank.com/2015/03/17/getting-to-yes-for-corporate-innovation/
Sources of other images, illustrations and icons:
Depositphotos, Wikimedia Commons Public Domain,
FontAwesome (Pro), Illustrations: Jan Schmiedgen