A three-year post-secondary advertising and marketing communications program prepares students for careers in the areas of promotions, account management, media planning, event marketing and digital/mobile promotions.

1. A Unique Program that Taps into Your Creativity,
Strategic Thinking and Business Sense
Centennial College’s three-year post-secondary program in advertising
and marketing communications management uniquely blends
creative messaging, strategic thinking and business theory. The aim is
prepare you for a wide variety of roles in the field of integrated
marketing communications and advertising campaigning in professional
and creative environment.
You gain theoretical understanding in numerous subjects, including
marketing, communications, advertising, consumer psychology,
interactive media, design and production and strategic planning, and
develop your instincts and strategic thinking abilities, and gain necessary
hands-on experience with an industry field placement.
The advertising communication program is both intensive and
comprehensive. It provides you with all the critical skills necessary to
enter the dynamic, fiercely competitive and challenging field of
advertising. With this, you also learn how to tell persuasive stories to
your clients, influence their buying decision and establish long term
relationships with them.
Program Structure
The program runs for three years, through six semesters and covers a
wide range of subjects. In the first year, you’re introduced to agency
advertising, advertising campaign presentation, and foundations in
marketing, tools and processes for communicators, consumer psychology
and communications. You also study advertising research, integrated
marketing, copywriting, imaging, account management and
communications.
The second year covers subjects, such as advertising media selection,
advertising planning, advertising design and production, global
citizenship: from social analysis to social action, radio and television
advertising, interactive media and print production, campaign planning
and advertising business writing.
In third year, you will study digital communications, broadcast buying
and measurement, administration and finance, advertising campaign

2. management, advertising issues, strategic planning, digital and social
media and portfolio design.
The marketing communication program in Toronto is concluded with
an industry field placement, which helps in applying your learning to
practice, gain real world work experience and build relevant industry
contacts that can be used as references in future.
The Centennial Difference
Although numerous colleges in Toronto offer post-secondary advertising
programs but Centennial offers special benefits to its students.
 The program is recognized by the Interactive Advertising Bureau
for offering the most breadth of digital/mobile curriculum.
 You may consider specializing in media planning, copywriting and
buying or account service.
 Centennial is the only GTA College that provides four-month
internship.
 You learn to deliver professional presentations, develop business
communication skills and business writing skills.
 The program is delivered by a team of seasoned advertising
instructors who possess strong industry and academic
backgrounds.
 You’re prepared for a variety of roles in account management,
copywriting, production, digital/mobile, promotions, direct
marketing, media buying and planning, event marketing and
promotions.
Are You Eligible to Apply for Advertising Program Toronto?
In order to be eligible to apply for a post-secondary advertising program
Toronto, you must produce secondary school diploma or equivalent and
required scores in English Grade 12 C or University, or equivalent. You
will have to take the college’s English skills assessment for admission, if
you don’t fulfill the required criteria.
Fulfilling these conditions doesn’t guarantee you an admission to this
program. Your selection completely depends on your application and your
grades.