1. ADVANCED ONLINE
Director of Web Strategies: Jason Weaver

2. Local search overview
http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013
5 core factors that matter: website, links, reviews, blogging, social media
Website
Links
Reviews
Blogging
Social
Media

3. Links
Other websites talking about you

4. Link Building
Corporate Monkey Bars, Directories, Local Websites, Blogs, News Papers,
Organizations, Social Sites

5. Link Building
Corporate Monkey Bars, Directories, Local Websites, Blogs, News
Papers, Organizations, Social Sites
Organizations Home shows
Local websites Magazines
News papers Social media

6. On others blogs
MBS corporate is helping with this now
http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/

7. Name
Address
Phone Number
Monkey Bars
123 Road #117
Salt Lake City, Utah
(208) 567-5678
Monkey Bars, LLC
123 Rd Ste 117
SLC, Utah
(208) 334-3456
Monkey Bar Storage
#117 123 Road
Salt Lake, UT
(208) 123-1234
Thanks Mike @ http://www.miftymarketing.com

8. ABC Co.
123 Road #117
Salt Lake City, Utah
(208) 567-5678
Alfa Beta Cappa Co.
123 Rd Ste 117
SLC, Utah
(208) 334-3456
Alfa Beta Cappa
#117 123 Road
Salt Lake, UT
(208) 123-1234
Thanks Mike @ http://www.miftymarketing.com
Problem Multiplies With Multiple
Businesses
Monkey Bars
123 Road #117
Salt Lake City, Utah
(208) 567-5678
Monkey Bars, LLC
123 Rd Ste 117
SLC, Utah
(208) 334-3456
Monkey Bar Storage
#117 123 Road
Salt Lake, UT
(208) 123-1234
Cool Construction
123 Road #117
Salt Lake City, Utah
(208) 567-5678
Cool Construction, LLC
123 Rd Ste 117
SLC, Utah
(208) 334-3456
Cool Construction Systems
#117 123 Road
Salt Lake, UT
(208) 123-1234

9. 2 Cases of N.A.P. Confusion
Hired an SEO company to work on
their construction company1st
Caused both the local garage
website and the construction
website to loss traffic

10. Like Paying to Get Stuck On It’s A
Small World

11. 2 Cases of N.A.P. Confusion
Hired an SEO company to work
on their construction company2nd
Informed us and rankings
continued to improve for both
websites

12. Link Building – Full Web of Sources
Corporate Monkey Bars, Directories, Local Websites, Blogs, News
Papers, Organizations, Social Sites
http://www.getlisted.org

13. Links
How to get more links
Think about every one that could give you a
link and ask for it
Keep your business information straight
Let us know of other companies working for
you

14. Reviews
Reviews on Google+ Local

15. Reviews Survey
Responses2,100
USA & Canada Represented
Trusted Bright Local a leader
in review research

16. Reviews
79% of consumers trust online reviews as much as personal
recommendations (up from 72% in 2012)
http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013
79%

17. Reviews
67% of consumers read up to 6 reviews before they form an opinion
about a company
http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013
67%

18. Reviews
65% of consumers are more likely to use a business which has positive online
reviews (up from 52% in 2012)
Just 24% of consumers said that they select a business based on other factors
then reviews (down from 28%)
http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013
65%

19. Competitive Edge
/79 Quantity of reviews inside
Google+ Local business listings7
5
or more reviews results in Google
showing stars on Google searches
http://www.davidmihm.com/local-search-ranking-factors.shtml

20. 7/79 - Quantity of reviews inside Google+ Local business listings
Reviews on Google+ Local business pages

22. Your reports & warranty activations
Where we collect emails to solicit reviews

23. Reviews
How to get more reviews
Fill out report docs
Collect emails & share them in your doc
Give your customers warranty cards
Tell your customers you will be emailing them
how to leave you a review

24. Blogging & Social
Your blog & others blog
Your SM & others SM

25. On your own blog
Optional
http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/

26. Facebook
3 largest search engine
If you want to do Facebook ads you’ll want a following
http://https://www.facebook.com/pages/Monkey-Bar-Storage/113731918702801/

27. Google+
More tabs and Authorship matter
http://https://www.facebook.com/pages/Monkey-Bar-Storage/113731918702801/

28. Why people like a business/brand
Matt McGee Local U Presentation & More in-depth http://www.smallbusinesssem.com/why-we-like-
follow-businesses-online/3618/

29. What people want from you on SM
Matt McGee Local U Presentation & More in-depth http://www.smallbusinesssem.com/why-we-like-
follow-businesses-online/3618/
Respond to
People
Promotions
Regular
Posts
Share recent jobs
Local news/holidays
New products & deals
New videos
Tips
Home shows
Comment on others posts
Respond to comments

30. 3 examples of things to share
http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/

31. Blogging / Social
Get more from blogging & SM
Follow corporate blog & social media
If you are on SM mind the 3 categories
Take good photos of every job you do
We are seeking dealers who want to test
blogging & Google+/Facebook

32. Customization
Banners & Pricing

33. Banners
We can place banners on any page

34. Customization – Pricing & Ideas
We can add pricing

35. We have new product photos & videos ready
Let us know if you will be offering them in replace or in addition to
New Products
Web Ready

36. Customization
Get more from your website
When big things happen let people know
Consider adding banners, pricing or examples
Be clear about what products you are offering