2. We have offices in London,
New York and LA.
Ralph is a multi-award winning digital production company that creates
engaging, useful and entertaining content to build and promote brands.
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3. We write, direct, edit and then design and develop content that engages the
audience and makes them want to share. Our real passion is video either
creating something from scratch or taking an existing concept, campaign and
making it work online or on mobile.
We’re also social media experts, which is why Facebook made us one of their
much sought-after and highly exclusive Preferred Developer Consultants.
We’re also one of Adobe’s agency partners, which means we
get to play with all the new stuff before anyone else does!
1 of only 65 in the world!

4. Exec Team
Chris Hassell Iain Barrington Light Jay Armitage
Founder Exec Producer Founder
London New York Los Angeles

5. We have been lucky enough to work with

6. Our first real dabble in personalised
interactive video. Dexter helped us
cut our teeth and a whole lot more.
Give your mates ‘The Dexter
Treatment’ and scare the crap out of
them by emailing them a link to a
video news report all about them.
Over 3.5 million videos created
across the globe, masses of free
publicity and awards.
Dexter

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Award winning interactive video for the
Emmy winner Breaking Bad.
This was our second project for Breaking
Bad, having previously produced Walt’s
Wisdom.
First person POV experience putting you
right in front of the main character
Walter White, who knows all about you!
The video is interactive and depending on
where you look you get a different ending.
Breaking Bad
But whichever way you look it doesn’t
end well for you!

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Google approached us to create a
campaign to get Nonprofits and Creative
teams together.
Nonprofits from around the globe can
benefit by getting a video ad to promote
their cause.
Creatives can benefit by getting their
work showcased and if lucky enough
shown at Cannes to all the industry big
hitters.
It’s a win win situation for all involved.
We conceived, wrote, directed, designed
and developed on the YouTube platform
using their API to do some sexy stuff! YouTube - GoodWork

13. www.onest
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vie.com
BBDO teamed up with us to consult on
and produce the interactive part of a new
campaign they were creating for AT&T to
promote the Blackberry Bold 9700.
Michael Mann directed the video, we co-
directed and consulted on location.
We then produced the interactive version
of the campaign, users logged in through
Facebook Connect and they and their
friends became part of the movie/video
using their Blackberry Bold to stay one
step ahead!

15. This was our first project for FX
in LA and it was a big one.
To promote their new show
‘Lights Out’ we produced an
interactive boxing game where
you fight against the lead
character from the show, the
real deal.
We launched on MySpace and
then rolled out to the main FX
site, various Facebook Apps,
iPad and iPhone versions.
It all started with a huge 2 day
shoot in the Bronx NYC and
launched in LA 3 months later!
So far over 1.5 million players Lights Out
and it’s growing everyday. .com
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Sponsored by Chrysler. www.l

17. We also produced native apps for the iPhone and
iPad allowing users to interact at an even more
tactile level with Lights Leary himself.

18. A four part interactive mystery to
establish your bloodline: Vampire,
Werewolf or Witch!
30k visits on day one with an average
time of 3.2 mins on the site.
So far over 750k uniques with an
average time of 3.29 mins.
We conceived, wrote, directed, edited
and developed the experience which The Vampire Diaries
was sponsored by AT&T.
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http://blood

20. We produced a bespoke interactive video unit for
Weiden and Kennedy and their client EA Games.
As you’re watching a video about something our
Zombie would lierally rip through the video and
start to attack your screen.
Quickly choose your weapon and beat the Zombie
into a retreat.
We directed and shot the video using live action
to match the look and feel of the game and
characters as closely as possible and to deliver a
seamless transition into game footage at the end
of the video.
The video can be seen here:- http://
www.vimeo.com/10805921

22. We worked with Ogilvy in LA to
produce the interactive part of their
Cisco Guru campaign.
Users could add themselves or a
colleague as the Guru in a JibJab style
video.
A version of the interactive ran within
a rich media unit, including the
webcam feature which was a first and
very exciting, we love a bit of
innovation!
Cisco - Guru

24. Fringe : Divisions
A 5 part interactive video experience,
rolled out over 4 weeks in the build up
to the season finale.
The interactive includes
personalisation and games
throughout.
We co-wrote and directed the piece as
well as design and development.
Fringe

26. An interactive music video for White Lies ‘We are all Strangers’

27. A saucy striptease shootout
game, targeting the fans of the
Duke Nukem videogame
franchise.
Total visits for 1 week:
1,041,829 and currently
achieving over 17,000 per hour.
Average Time on Site: 4 mins 02
seconds.
The idea for the promo was
simple - it had to appeal to the
correct audience for the new
Duke Nukem game who are
predominantly males aged 18
and up, so we came up with a
basic yet challenging game with
Duke Nudem
a 'titillating' reward system!
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Complete shootout levels to see oob -tube.e
www.b
the girls strip. http://

28. A simple but highly effective interactive for
The Weinstein Company.
Users are driven to the interactive from a
banner and asked if they want a Trick or a
Treat.
If they select Trick, they are asked to turn
their webcams on and then instructed to line
their eyes up to the two red crosses moving
around the screen. This is impossible but they
don’t know that.
We then hit them with a massive screamer
and because their webcam was on we record
their reaction to seeing the screamer.
The user then decides if they would like to
submit their video to the H2 Wall of Fear. Weinstein

30. We designed and developed
a social media game to
promote USA Network’s
show Covert Affairs.
Users have to complete
levels unlock the next one
and move up through the
farm to make the team.

31. We produced SyFy’s
Facebook Face Off
Challenge.
Users can face off with
friends by transforming
them into something you
only see in movies!

32. Share your sauciness score
with your friends (if they
don't know already) with
the Skins Facebook app.
Do not be fooled - "What's
Your Skins Score" does not
tell you how great your
skin is; it tells you how
truly filthy you are…!

33. A Facebook app for HBO’s
movie ‘Teenage Paparazzo’
that puts you and your
friends on the receiving
end of the paps and in the
celeb mags.

34. We produced the iPhone app for the movie Bruno, it reached number 2 in the
App store, very pleased, very Bruno!

35. Ralph
More Information
For more information about how we can produce content for you that packs some punch
please contact one of our offices:-
London New York
Chris Hassell, Exec Producer Iain Barrington Light, Exec Producer
t: 020 3006 6730 t: 212 226 2089
e: chris@ralphandco.com e: iain@ralphandco.com
Unit 4.05 The Tea Building, 285 W Broadway, Suite 300, New York NY 10013
56 Shoreditch High Street, London E1 6JJ
Los Angeles
Jay Armitage, Exec Producer
t: 310 779 6036
e: jay@ralphandco.com
2032 Broadway, Santa Monica CA 90404
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