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Our	
  Objec)ve	
   Our	
  Planned	
  Advance	
  
A1endees	
  
Attendee Name
and Role
Supporter or
Blocker of our
Objective?
Problem or Pain Wishing
to be Solved
Potential / Known Objections
they are Likely to Raise
Our Response / Mitigation Questions We Need to Ask
(and by who?)
Their	
  Expecta)ons?	
   Agenda	
  for	
  Mee)ng	
  
Implica)ons	
  (making	
  problems	
  urgent)	
  Problems	
  (we	
  can	
  solve)	
  
Best Case Minimum Worst Case
Topics	
  to	
  Reinforce	
  (Benefits	
  we	
  can	
  offer)	
  Explicit	
  Needs	
  (wants/desires)	
  
Sales	
  Call	
  Planner	
   _______________________	
  
What	
  we	
  Need	
  to	
  Validate	
  or	
  Learn?	
  

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  • 1. Our  Objec)ve   Our  Planned  Advance   A1endees   Attendee Name and Role Supporter or Blocker of our Objective? Problem or Pain Wishing to be Solved Potential / Known Objections they are Likely to Raise Our Response / Mitigation Questions We Need to Ask (and by who?) Their  Expecta)ons?   Agenda  for  Mee)ng   Implica)ons  (making  problems  urgent)  Problems  (we  can  solve)   Best Case Minimum Worst Case Topics  to  Reinforce  (Benefits  we  can  offer)  Explicit  Needs  (wants/desires)   Sales  Call  Planner   _______________________   What  we  Need  to  Validate  or  Learn?