3. @jcaudron
• a digital consulting company
• founded in 2009 by Jo Caudron,
currently we are 5 consultants
• our mission is to help you finding a new
balance between the certainties of your
traditional business and the
opportunities of innovations in (digital)
media
• our scope is everything in the digital
space, with focus on social, mobile,
tablets, location, connected TV, new
radio, ...
• We work for large European clients
4. @jcaudron
Our Field of Activities
!
Digital Transformation Modeling:
Digital impact on traditional communication, media, business, ...
Online Social
Mobile &
Tablets
Future Media &
Marcomm
5. @jcaudron
To get this started...
• Who is using?
- Twitter
- Facebook, Google+, ...
- LinkedIn,
- Pinterest
- Snapchat,WhatsApp
- Email
- LBS
!
• Who is using?
- a smartphone
- a tablet
- wearable computers & biometrics
- Apple TV, Boxee, …
• Who is using?
- Netflix
- Spotify
- Bhaalu
- popcornti.me
6. @jcaudron
Smile, you’re in a crisis ;-)
The future is about
permanently dealing
with change and
going in and out of
moments of crisis.
!
Are you ready to
deal with this in
your business
context?
Digital Transformation
7. Out soon!
• Our new book on the impact of digital on
the world and economy as we know it
• A practical guide to help you understand the
impact and how it will potentially change
your business (if it’s not too late already)
• Authors: Jo Caudron & DadoVan Peteghem
• Available June 2014
• Crowd funding by pre-ordering now on
www.digitaltransformationbook.com
9. @jcaudron
A short history of everything (in digital)
Analogue Digital
Connected (internet) Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...
18. @jcaudron@jcaudron
Digital Transformation Modeling
From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core
From ...
The Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
29. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF
CHANGE
Imagine a world with increased transparency and
higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic
structures are challenged by new
(smaller) players, operating online,
worldwide and according to new
rules…
… a world in which
traditional partners
becomes competitors and
where everyone is trying
to by-pass someone else…
… a world in which we have new opinion
leaders deciding what is important and
what is not: new experts, our peers, but
also driven by technology…
… a world in which mobile access is
dominating everything else.Where people
have access to everything, everywhere,
every time they want it…
… a world in which people want
to participate and co-create
the future…
… a world in which technology
becomes part of everything we
do, where every object
(including ourselves) is
connected to the internet.
That is the world we live in today.
30. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF
CHANGE
38. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
39. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
Angry Birds
Twitter,
Facebook
Newspaper
Website
CNN online /
app
Blogs
Vertical sites and
specialties portals
Yelo App
Boxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest,
blogs
Weather Pro (iPhone)
Traffic: Inrix +
iCoyote (iPhone)
Digg.be
Twitter,
Facebook
RSS
Breaking
news
In-depth
analysis
Services
Weather
Classifieds
Jobs
Sports
TV
Fun
Specials
Discovery
culture
Trends &
Lifestyle
40. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
41. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
versus
42. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package Kaching: Facebook banking
43. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
44. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
Chirpify: pay “in stream” via Facebook,
Twitter and Instagram
45. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
Product, services and packages
are changing.
From bundling to unbundling to
rebundling
56. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
57. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
Crowd-sourced opinions
Peers as news distributors
Automatic algorithms
58. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
New “experts”
59. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
60. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
61. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
62. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
Opinion making is challenged
63. Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
The Traveller
64. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
65. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
66. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
67. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
68. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
69. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
Primary location and place of
consumption change
74. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
Consumers are uniting and
creating powerful communities
77. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness
Contextual Awareness: technology knows everything
Location/
time-aware Activity-
aware
Product-
aware Intention-
aware
80. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness
Technology keeps progressing
84. Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The
Glass House
Relationship
Monolithic vs.
atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The
Package
Product, Service
& Packaging
Bypassing
Virtualization
Fragmentation of
touchpoints
The
Frog
Position in
the value
chain
New gatekeepers
Recommendations
"Good is good
enough"
Ambassadorship
The
Gatekeeper
Opinion
making
The
Traveller
Place
Utility
Empowered self
Delivery fulfillment
New way of
working
Contextual
awareness
Real-time
Location &
Place
The
Participant
Community
Gamification
Collaboration
The power of the
crowd
Community
The
Cyborg
Internet of things
Wearables
Quantified self
Robotics
Data
Monitoring
Progressive
Technology
We have to prepare for a digital future, with new rules and new relationships
85. Offline Online
Be ready for Mobile
Strategy
Implemen-
tation
Integration
Be ready for Social
Strategy
Concepts &
Channels
Policy,
Teams &
Ownership
Roll-out
Be ready for The Future (Digital
Transformation Modeling)
86. @jcaudron
Beware of Macro-Myopia*
!
*the trend to overestimate the impact of change on the short term
and to underestimate the impact of change on the long term.
Don’t say I didn’t warn you ;-)