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The Game Industry - organisations

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Organisations in gaming and how that can be organised.

Publié dans : Formation
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The Game Industry - organisations

  1. 1. To understand the different organisational structures in the games industry. Video Game Industry
  2. 2. To understand the different organisational structures in the games industry. Organise the following companies…
  3. 3. To understand the different organisational structures in the games industry. A. Or ‘the audience’ - anyone that buys, plays, downloads games. B. These are companies that are responsible for the marketing and distribution of the game. C. Games are created by development studios comprised of software engineers, artists and programmers who write the code, create the structure and animate the game making them playable for gamers. It’s these developers that are perceived as the ‘talent’ in the industry. D.These companies work with retailers (shops, online) to make product available for the consumers to purchase. In the games industry the Publisher usually handles the distribution. E. The companies that make the machines games are played on, e.g. games consoles, that games are played on –specifically Sony, Microsoft, Nintendo and, now that mobile phone based platforms are emerging, companies such as Nokia.
  4. 4. To understand the different organisational structures in the games industry. Games are created by development studios comprised of software engineers, artists and programmers who write the code, create the structure and animate the game making them playable for gamers. It’s these developers that are perceived as the ‘talent’ in the industry. These are companies that are responsible for the marketing and distribution of the game. The companies that make the machines games are played on, e.g. games consoles, that games are played on –specifically Sony, Microsoft, Nintendo and, now that mobile phone based platforms are emerging, companies such as Nokia. A distributor works with retailers (shops, online) to make product available for the consumers to purchase. In the games industry the Publisher usually handles the distribution. Or ‘the audience’ - anyone that buys, plays, downloads games.
  5. 5. To understand the different organisational structures in the games industry.
  6. 6. To understand the different organisational structures in the games industry.
  7. 7. To understand the different organisational structures in the games industry.
  8. 8. Vertical Integration Conglomerates… Console Manufacturer Games Developer Games Publisher Games Developer Horizontal Integration Where a parent company owns several companies at different stages of the game industry. Where a parent company owns multiple companies at the same stage of the game industry. Games Developer To understand the different organisational structures in the games industry.
  9. 9. To understand the different organisational structures in the games industry. Bethesda Softworks is a publisher Games developers
  10. 10. To understand the different organisational structures in the games industry. Developer, distributor and publisher Developer, distributor and publisher Developer and publisher
  11. 11. To understand the different organisational structures in the games industry. Console/Computer Manufacturer Developer and Publisher 17 game development studios Second/Third Party
  12. 12. To understand the different organisational structures in the games industry. Parent Subsidiary
  13. 13. To understand the different organisational structures in the games industry. Swallowtail Games are the creators behind Tick Tock Toys. The company was founded by Sophia George, a graduate in Games Art and Design from the Norwich University of the Arts. They are an excellent example of the opposite end of the conglomerates that dominate the industry. These independent startups are becoming more and more frequent. Whilst these companies do not have the resources or revenue of the larger conglomerates, they still manage to produce innovative and entertaining games.
  14. 14. To understand the different organisational structures in the games industry.
  15. 15. To understand the different organisational structures in the games industry.
  16. 16. To understand the different organisational structures in the games industry.
  17. 17. To understand the different organisational structures in the games industry. Rockstar Games is a games developer and publisher, whose main offices are in New York City. However, they have multiple studios around the world, each responsible for developing different games on varying platforms.
  18. 18. To understand the different organisational structures in the games industry. Frontier was founded in 1994 by David Braben and is one of the UK’s longest running game developers. It is a good example of a medium size development company in the UK. It employs 230 staff and is lead by their CEO David Braben. He is supported by a board of two non-executive directors and three officers. The company has its main headquarters in Cambridge, UK, but also a development studio in Halifax, Canada. Their work is spread between these two locations. Frontier works with a number of external publishers to deliver their games to market, but have also recently been self-publishing titles on digital distribution channels on the major gaming platforms, allowing them greater access to the games market.
  19. 19. To understand the different organisational structures in the games industry. Frontier also develop their own technology, specifically COBRA. These cutting edge techniques and tools help develop innovative, multi-platform gameplay. Their engine allows for their games to be developed on PC but be accessible on PS3, XBox 360, iOS and Nintendo WiiU. This vastly improves their ability to quality assure and then publish games. Frontier produce a variety of games for a multitude of platforms, from the award winning platformer ‘Lostwinds’ (iPad, iPod, iPhone), to the simulator ‘Zoo Tycoon’, a leading title on Xbox and the hotly anticipated multi-player space simulator ‘Elite: Dangerous’ (PC), which recently won the Best of E3 award. To date they have developed nearly 20 titles across all platforms.
  20. 20. To understand the different organisational structures in the games industry. Frontier are currently developing their external relationships, especially with Microsoft, where they are developing in-house titles for the Xbox, including exclusive releases of Zoo Tycoon for Xbox One. They have also worked in conjunction with Disney to develop ‘Disneyland Adventures’ for use with Kinect. This is just one of the titles that can be used with Kinect, showing how Frontier are developing a specialty for motion sensor based gaming aimed at families and young children.
  21. 21. To understand the different organisational structures in the games industry. Research three companies to illustrate the different types of companies you can get in the games industry. You must include details of the following… • The structure of the company • The number of people they employ • How much revenue they earn • Where this revenue comes from • Locations they have offices in • Subsidiaries they own • What types of game they produce
  22. 22. What platforms do UK studios work on?

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