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Commerce inside Facebook.com
                               F-Commerce                                        F-Stores
                               Ecosphere                                         Facebook e-commerce
                                                                                 stores where shoppers

                               Version 2                                         can purchase real goods
                                                                                 with real currency without
                                                                                 leaving Facebook

                                     Commerce Inside Facebook.com
                                   Facebook Ads                                             Facebook Credits
                                   &This is commerce that happens inside Facebook, referring
                                      Sponsored                                                 The mandatory currency used
                                   Stories
                                     specifically to the purchase of real goods and real services and and in-app virtual
                                                                                                for games
                                                                                                goods     digital goods on
                                  Facebook Ad and Sponsored
                                  Story productsFacebook with a credit card or other valid monetary
                                     inside help drive                                          Facebook. Credits are now a
                                                                                                mobile payment option for
                                     system.
                                  awareness, engagement and
                                  purchase                        Facebook                      Facebook mobile web apps

                                                                                 Platform
                                                                                Open Graph
                                 Facebook
Open Graph Facebook Commerce




                                                                                Commerce                                            Facebook
                                 Mobile Platform                                                                                    Social Plugins
                                 Facebook Platform for Mobile Facebook Commerce
                                       Open Graph
                                                                                                                                    Facebook influenced
                                       This is commerce that takes advantage of Facebook's
                                 enables shoppers to engage with
                                 friends and the shopping                                                                           commerce on e-commerce
                                       Open Graph, allowing shoppers to sign into Facebook
                                 experience through Notifications,
                                 Requests, Timeline and News
                                                                                                                                    websites with Like, Share,
                                                                                                                                    Recommend and Facebook
                                 Feed from any online site with a PC or mobile device.
                                       on Facebook mobile apps.                                                                     Connect


                                       Facebook                                                      Facebook Places &
                                       Open Graph Beta                                               Location Tab
                                                 Define Facebook social                                       Facebook’s Location TAB is
                                                 shopping actions and objects                                 cataloging physical location for
                                                 (verbs and nouns) and share                                  every Facebook business page.
                                                 them through user’s Timeline,                                Retailers are integrating online
                                                 News Feed and Tickers                                        and mobile with in-store
                                                                                                              experiences

      © October 25th, 2011, Janice Diner www.horizon-studios.com @janicediner

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Facebook Platform Open Graph Social Commerce

  • 1. Commerce inside Facebook.com F-Commerce F-Stores Ecosphere Facebook e-commerce stores where shoppers Version 2 can purchase real goods with real currency without leaving Facebook Commerce Inside Facebook.com Facebook Ads Facebook Credits &This is commerce that happens inside Facebook, referring Sponsored The mandatory currency used Stories specifically to the purchase of real goods and real services and and in-app virtual for games goods digital goods on Facebook Ad and Sponsored Story productsFacebook with a credit card or other valid monetary inside help drive Facebook. Credits are now a mobile payment option for system. awareness, engagement and purchase Facebook Facebook mobile web apps Platform Open Graph Facebook Open Graph Facebook Commerce Commerce Facebook Mobile Platform Social Plugins Facebook Platform for Mobile Facebook Commerce Open Graph Facebook influenced This is commerce that takes advantage of Facebook's enables shoppers to engage with friends and the shopping commerce on e-commerce Open Graph, allowing shoppers to sign into Facebook experience through Notifications, Requests, Timeline and News websites with Like, Share, Recommend and Facebook Feed from any online site with a PC or mobile device. on Facebook mobile apps. Connect Facebook Facebook Places & Open Graph Beta Location Tab Define Facebook social Facebook’s Location TAB is shopping actions and objects cataloging physical location for (verbs and nouns) and share every Facebook business page. them through user’s Timeline, Retailers are integrating online News Feed and Tickers and mobile with in-store experiences © October 25th, 2011, Janice Diner www.horizon-studios.com @janicediner