How to get started on Twitter, grow your following, define your audience, decide what to Tweet about, and create an effective profile.

1. Getting Started on Twitter
and Growing Your Following
Jeff Kauflin | @JeffKauflin

2. Jeff Kauflin | @JeffKauflin
Goals of This Deck
 Provide strategic advice to people who are just getting started on
Twitter and are looking to build their following.
 I’ve included practical examples from my own experience
throughout.
 Creating a strong Twitter following can lead to strong reader and
customer engagement and customer acquisition.
Build Your Twitter
Following

3. Jeff Kauflin | @JeffKauflin
Define Your Audience
Who are the people most interested in what you’re trying to sell and what
you’re saying?
Example: Businesspeople interested in tech & startups. Entrepreneurs.
New Yorkers. People aged 25-60. ~50/50 male/female split.

4. Jeff Kauflin | @JeffKauflin
Decide What to Tweet: Get in Your Audience’s Head
What keeps your audience up at night? What advice or new information
are they looking for?
Example: News about tech and startups. Tips about how to run a
successful startup.

5. Jeff Kauflin | @JeffKauflin
Decide What to Tweet: Model Others’ Success
Find influencers in your category and see what they’re posting about.
Example: Google ―top tech and startup twitter accounts.‖

6. Jeff Kauflin | @JeffKauflin
Decide What to Tweet: Find the Intersection…
Find the intersection of your interests, your daily activities, and your
audience’s interests.
Graphic credit: socialmediaexaminer.com

7. Jeff Kauflin | @JeffKauflin
Decide What to Tweet: Write a List
List the topics you plan to tweet about. Find topics that already intersect
with your daily activities, interests, and goals to maximize efficiency.
Example:
1. Corporate business lessons (e.g., news about companies’ success)
2. Personal business lessons (e.g., advice about how to succeed as an
employee or executive)
3. Business book quotes (I read a lot of business books, so this is easy
for me)
4. Startup news
5. Tech and media trends
6. Interesting statistics
7. NYC stuff (I live in New York)
8. Misc interesting news (e.g., that I come across while reading
miscellaneous publications)

8. Jeff Kauflin | @JeffKauflin
Post a Few Tweets to Get Started
Stay on topic for your first set of tweets.

9. Jeff Kauflin | @JeffKauflin
Define Your Key Words & Put Them in Your Profile
People will look at your profile and tweets to decide whether they want to
follow you.
Example:

10. Jeff Kauflin | @JeffKauflin
Start Following Others: Search Hashtags
Search hashtags of your key words on Twitter to find people to follow.

11. Jeff Kauflin | @JeffKauflin
Start Following Others: Sign Up for WeFollow.com
Decide which categories to list yourself under, and follow people in those
same categories.
Bonus Tip: Others will start following you shortly after you sign up.
Follow them back!

12. Jeff Kauflin | @JeffKauflin
More to Come!
In my next SlideShare release, I’ll cover the topics below.
1. How to post tweets that get
favorited and re-tweeted.
2. Set and track goals
3. Use lists to unclutter your feed
4. 4 great tools to help you grow
and manage your following

13. Jeff Kauflin | @JeffKauflin
References
1. http://mashable.com/2010/06/17/twitter-strategy-business/
2. http://askaaronlee.com/twitter-strategies/
3. http://www.socialmediaexaminer.com/how-to-find-great-content-to-
share-on-twitter/#more-41129
4. http://www.mediabistro.com/alltwitter/5-essential-elements-of-a-great-
twitter-content-strategy_b38400
5. http://bookmarketingbuzzblog.blogspot.com/2012/04/33-twitter-tips-
for-authors-book.html
6. http://selfpublishingteam.com/using-twitter-effectivel/

14. Jeff Kauflin | @JeffKauflin
About Me
 Jeff Kauflin, author and head of Talent Management at Marketing
Evolution (all social media posts are my own).
 Articles I’ve written – please take a read:
— How Match.com’s Founder Created the World’s Biggest
Dating Site – And Walked Away With Just $50,000:
http://read.bi/1flgPdD. 29,000+ views. (Business Insider)
— OkCupid’s strategy to combat ad-blockers:
http://bit.ly/1egqOQZ. (Entrepreneur magazine)
 I’m currently writing a business book about online dating. Starting with
the birth of the industry in 1995, it tells the inside story of how Match
and OkCupid used brilliant strategies to change the way people date
forever.