The document discusses sustainable development and the market. It outlines how sustainable development is largely incompatible with neoclassical economics but not incompatible with capitalism. It argues that harnessing the power of the market can catalyze change by incentivizing economic agents to operate along ecologically sustainable lines. The document also discusses how companies' environmental performance has evolved from regulatory compliance to risk management to a focus on long-term sustainable development strategies. Finally, it notes how corporate accountability now extends beyond shareholder profit maximization to consider stakeholders and a triple bottom line of people, planet and profit.