1. Japan-ASEAN Student Conference
TRADITIONAL
CULTURE

2. Chado
Cha – Tea
Do – The way or the reason
Passed on for 500 years
Established by Sen Rikyu
“To satisfy your spiritual thirst”

3. Philosophy of Chado
4 Principles of Chado:
Wa (Harmony)
Kei (Respect)
Sei (Purity)
Jaku (Tranquility)

4. Institutional Visit: Urasenke

5. Institutional Visit: Urasenke
Demonstration

6. Institutional Visit: Urasenke
Experience as a guest

7. Institutional Visit: Urasenke
Experience as a host

8. Learning Points
Hospitality
One time, One meeting
Appreciation

9. Why do we have to carry on
the traditional culture?
Embracing cultural diversity
Identity
Promote and preserve our
heritage, morals and values

10. Why is the number of people involved
in traditional culture diminishing?
Lack of exposure to
traditional culture
Globalisation
Why is it
diminishing?

11. What kind of approach is necessary to
carry on a traditional culture?
Approaches
Education
Social
media
Social
activities

12. GOVERNMENT
COMPANY
YOUTH
• Education
• Investment
• Preservation of cultural sites
• Cultural exchange programmes
• Traditional culture day
• Non-profit organisations
• Family day
• Corporate social responsibility
• Traditional culture society
• Social Media
• Integration of traditional and
pop music by popular Youtubers
• Active participation

13. Culture Ocean
A collection of our hopes and dreams with relation to
traditional culture
Things we hope to do when we return to our
individual countries:
Be more aware of our own culture
Sharing on social media
Active participation in traditional culture activities
Creativity in our traditional culture

14. CONCLUSION