Personal Branding for Career Growth - Feb 2012
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In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
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Personal Branding for Career Growth - Feb 2012
- 1. Greater Cincinnati Chamber of Commerce WE Lead – Women’s Leadership Development Program February 7, 2012 Jennifer McClure President, Unbridled Talent, LLC http://unbridledtalent.com
- 2. Who Am I? 2 years - President of Unbridled Talent 5 years - Executive Recruiter 7 years – Social Media Anthropologist 18 years – Human Resources Leader
- 3. “Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.” – Tom Peters, Fast Company, 1997
- 5. True or False? Personal Branding is all about getting a job.
- 6. FALSE
- 7. True or False? Personal Branding is about image management.
- 8. FALSE
- 9. True or False? I have a Personal Brand.
- 10. TRUE
- 11. Let’s Talk About Some Brands…
- 12. Provide the highest quality coffee, exceptional customer service, and a truly uplifting Starbucks Experience in the same way around the world.
- 13. Design & Innovation, Ease & Simplicity, and Quality
- 16. What is a Personal
- 17. Your Personal Brand is the perception that people have of you, as compared to other people in similar positions.
- 18. Brands are built on what people are saying about you – not what you are saying about yourself. Guy Kawasaki – Author, serial entrepreneur
- 19. Why Is Personal Branding Important?
- 21. FACT Information found on-line is used by others to assess your credibility, knowledge & experience
- 22. You need to stand out in a sea of similar products…
- 24. Job Security No Longer Exists…
- 25. We must look upon ourselves as a company with our own intellectual balance sheet and brand name. We need to invest in ourselves and market ourselves. Rather than employment security, funky people go for employability – constantly updating their skills so that they are desirable to potential employers all the time and at any time. Jonas Ridderstrate & Kjell Nordstrom – Funky Business
- 26. Exercise…
- 27. What is your Personal Brand?
- 28. Exercise…
- 29. What do you want your Brand to be?
- 31. Step 1… Develop A Personal Brand Statement
- 32. A Personal Brand Statement Should Be… - Understandable & memorable - Synonymous with how others describe you - Support a larger goal that others will care about
- 33. “I’m an Executive Branding and Job Search Strategist. I partner with top level executives to define what differentiates them from their competition and strategically position them to land their next great gig.” I am a social media trainer and consultant, specializing in LinkedIn, branding and recruitment. “I’m a turnaround management expert in the Federal sector. I take on challenges no one in their right mind would touch and transform losers into profitable organizations. People always say, ‘If it’s broke, give it to Tim.’”
- 35. Step 2… Use Social Media
- 36. Set Up a Google Profile https://profiles.google.com
- 38. Build an effective LinkedIn Profile
- 40. Blog About Your Profession
- 41. Consider Twitter… “Twitter has helped me to know my customers, solve customer problems and to create relationships to be able to do that. There is a fabulous community of HR professionals engaging with each other via social media. My professional visibility because of my interactions on social media is much greater than it was a year ago and it is helping me to make new contacts and explore opportunities.”
- 42. Step 3… Volunteer Yourself
- 43. Get Noticed • Volunteer for projects at work • Volunteer for projects outside of work • Freelance • Teach a class at a University or at your company • Write – column, newsletter, blog • Participate on a panel or speak at a conference
- 44. Finally… What’s the most powerful word in Personal Branding?
- 45. THE
- 46. “The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.” Career Distinction by William Arruda & Kirsten Dixson
- 49. Thank you! h4p://unbridledtalent.com jennifer@unbridledtalent.com h4p://www.facebook.com/UnbridledTalent h4p://www.linkedin.com/in/jennifermcclure h4p://twi4er.com/JenniferMcClure