2013 ASAE Annual Meeting Education Session: Converting Professional Certificate Courses to Online Learning
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Many professional associations offer classroom based courses and certificate programs. In some cases, converting these courses into an eLearning format can be beneficial for both the learner and the organization. This presentation explores a successful journey by the Community Associations Institute
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2013 ASAE Annual Meeting Education Session: Converting Professional Certificate Courses to Online Learning
- 1. Converting Professional Certificate Courses to Online Learning Tuesday, August 6, 2013 10:45 a.m. – 12 Noon Hash tag: #ASAE13 LE89 Diane Elkins, president, Artisan E-Learning Jake Gold, CAE, director, education development Community Associations Institute David Jennings, CAE, SPHR, VP, education Community Associations Institute
- 3. David Jennings, CAE, SPHR Vice President, Education
- 6. Jake Gold, CAE Director, Education Development Community Associations Institute (CAI)
- 9. Falls Church, VA 40 years old 32,000 members 50 staff $11 million revenue
- 13. We Wear Two Hats (at least)
- 20. Source: Tagoras
- 23. Online Course Revenue Online Course Revenue, 2008-2012 $600,000 $500,000 Revenue $400,000 $300,000 $200,000 $100,000 $0 2008 2009 2010 Year 2011 2012
- 24. Build vs. Buy
- 25. Decision to expand online
- 27. Decision to Expand Online
- 29. Build internally when: • You have/are willing to hire a dedicated team. • You are prepared to keep staff up to date on technological changes. • It is easier to hire/allocate staff than bring on a vendor.
- 30. Buy (outsource) when: • Your staff members already have full-time jobs. • You’d prefer not to spend the time/money on becoming/staying experts on e-learning development. • It’s easier to contract with a vendor than add/reallocate staff.
- 32. Allocation of Training Staff Work Time Evaluating Interventions Leading Change 7% 6% Selecting Interventions 7% Management 24% Other 8% Analysis 18% 9% Design & Development 18% Implementing Interventions 21%
- 34. Considerations for Choosing a Vendor • • • • • Number of years in business Examples of past work References Policy on copyright (Do you retain?) Policy on source materials (Do you get them?) • Proprietary tools used? • Use of current technology
- 35. Considerations for Choosing a Vendor • • • • Effective project management process Size of the company Ability to meet the timeline Flexibility with with content/schedule changes • Pricing model • Philosophy on redesigning courses for the medium
- 36. Trial and Error
- 37. Our requirements • • • • • Formal review process Audio on every slide (video on some too.) Online discussion boards Plenty of activities and interactions End of lesson quizzes
- 40. Challenges
- 41. Customer Service • Increased volume of calls to education department • Learn by doing • Browsers or other minor issues
- 42. Staff Acceptance of Change • How will this impact me and my job? • How will this impact other programs?
- 43. Leader Acceptance of Change • Will this be viewed as an “easier” than what I had to do? • Will this in any way decrease or lessen the programs we already have?
- 44. Changing Vendors, Tools, etc. • Switching design firms, authoring software tools, etc., can make the courses look and behave differently.
- 45. Constant Change in Technology • Adapting courses for mobile devices, phones, tablets
- 46. Remember 1995?
- 47. Lessons Learned / Advice for Other Associations
- 48. Experiment & Innovate • Carve out a safe place to try new things • Invest in your own continuous learning • Participate in events by ASAE, ASTD, eLearning Guild, and other organizations
- 49. Dedicate Staff Time • “Rapid development” doesn’t mean it’s easy, free or fast • Need organizational support • Take the time to find vendor firms that will be a good fit
- 50. Questions?
- 51. Contact us David Jennings, CAE, SPHR Vice President, Education Community Associations Institute (CAI) djennings@caionline.org 703-970-9234 Jake Gold, CAE Director, Education Development Community Associations Institute (CAI) jgold@caionline.org 703-970-9241 Diane Elkins President Artisan E-Learning dpelkins@ artisanelearning.com 703-679-8929
Notes de l'éditeur
- The purpose of this education session is to explain how we converted a group of classroom based courses into eLearning courses for our members.
- Dave Jennings has been Vice President of Education at CAI in Falls Church, VA since 2006. He also serves a concurrent role as Executive Director of the Foundation for Community Association Research. Prior to joining CAI, Dave worked for ASTD, American Society for Training & Development, and for the National Association of Realtors. Dave has a masters in Training & Organizational Development from Loyola University Chicago, and a BA in International Relations from Brigham Young University.
- Contest-worst commute?Anyone else from Washington State?
- Diane literally “wrote the book” on Articulate Storyline!
- Jake Gold has a masters degree from George Mason University, and was named one of the “Top 40 Training Leaders Under Age 40” by Training Magazine.
- Marriott, Booz Allen, Siemens, Air Force, General Electric, CitiBank, Sprint, Lockheed Martin, etc.
- 300k associations in USA. 64 million residents, 2 million of whom are on the boards. $40 billion annual assessments.
- CAI HQ. Remember earthquake two years ago in the Washington DC area? Similar to that, many are experiencing changes in training and education as shaking their world.
- Often education professionals in associations wear two hats: The Educator and “The Foreman,” who is concerned with the business of production, schedules, and budget.
- Seven years ago CAI was still using overhead transparencies like this in the classroom courses. Our first eLearning course back then had screens that looked similar to this. Lots of text and reading. Part of our story is how we went from this to better course materials.
- It really pays to get local perspective on our projects so we know how it will be viewed.
- Before we converted to eLearning, we revisited the classroom course materials and update most of them. This exercise enabled us to do a lot of things that helped lay the groundwork for conversion to eLearning: tightening up the learning objectives, updating the content, waking up the instructors and the SMEs, and creating graphics and Powerpoint slides.
- This is a high level bare-bones list of our courses. Yellow ones are those we’ve converted to eLearning versions.Courses in the classroom are about 2 days. You can see that we have a long way to go. 6 of our 17 courses-35% are eLearning
- Source: Tagoras.
- -Minimal marketing-CAI’s changing registrant base: M-100 registrants went from 20-30 per month to 60 per month. Now averaging well over 100 online registrants per month, accounting for almost a third of the learner population. -
- This slide shows that the delivery of education is more diverse than five years ago. Some association leaders worried that eLearning would cannibalize the classroom courses. While some have definitely opted for online instead of classroom, the overall pie has grown larger as well.
- See how one association increased online course participation by 400% and recouped its investment within one year.
- Decision to expand online: History with our first online course – launched in 2004. Very successful. Demand was there.
- Adult learners who are geographically isolated from our courses – could benefit from online education
- CAI’s increasing international population of learners could easily take advantage of online education
- Highlights from checklist/handout
- Highlights from checklist/handout
- Unless you have a team of in-house course developers, you might need to call in the experts – like we did.
- Finding a vendor was a learning process. We actually worked with a few different companies and in the process learned about our own preferences and capabilities and refined what we were looking for.
- We were looking for a vendor that could bring these components to our courses at a reasonable price.
- For CAI, we needed a course that we could be proud of and our members would find challenging and enjoyable. Artisan e-learning delivered on all these fronts.