Innovative Recruiting In A Conservative Corporate Environment - PowerPoint slides from Recruiting Innovation Summit presentation by Jenny DeVaughn at Facebook HQ on 10.24.11 So maybe you don’t work for a hot new start-up in the Silicon Valley or you don’t have the shirtless “Old Spice Guy” in your commercials. Think you can’t do innovative social recruiting? Think again. Join Waste Management’s Social Media and Employee Branding leader Jenny DeVaughn as she navigates you through her new corporate role, including transforming your brand with existing resources and the lessons she has learned thus far.

1. Innovative Recruiting
Within a Conservative Corporate Environment
Jenny DeVaughn
Manager, Social Media and Employment Branding
October 24th, 2011
@JennyDeVaughn
#RIS11

2. Agenda
Innovative Recruiting Within a Conservative Corporate Environment
• Disclaimer
• Introduction
• Six Lessons Learned
• Q&A

3. Disclaimer: Any mention of a tool or
vendor does not necessarily imply an
endorsement or dissatisfaction.
Opinions expressed are my own, not
of my employer.

4. Jenny DeVaughn
Manager, Social Media and Employment Branding
• Consistently ranked in the top 10
most connected women on LinkedIn
• Former Director at HODES
• Served as mRecruitingcamp emcee
• Avid NASCAR fan
• @JennyDeVaughn on Twitter

5. Happy Birthday, Dad!
Like Erpelding, Voigt & Co on Facebook http://on.fb.me/evcpa

6. Waste Management
http://www.wm.com
• On a mission to maximize resource value, while
minimizing and even eliminating environmental
impact so that both our economy and our
environment can thrive
• Over 20 million residential, commercial,
industrial and municipal customers
• Employs 40,000+ in the U.S. and Canada
• Largest residential recycler in North America
• Hiring over 1,500 positions nationwide

7. Waste Management
http://www.wm.com
• Facebook: http://www.facebook.com/wastemanagement
• Twitter:
@WasteManagement @WMCareers @WMCares @BagsterBag
• Foursquare:
http://foursquare.com/WMCareers
• YouTube:
http://www.youtube.com/wastemanagement
@JennyDeVaughn #RIS11

8. Safety is a Core Value with Zero Compromise
http://www.wm.com

9. Innovation is one of the most
powerful forces in the world.
It can make the impossible,
possible.
- Bill Gates
@JennyDeVaughn #RIS11

10. Roadblocks to Innovative Recruiting
Possible in any corporate environment
• “We’ve always done it this way” mentality
• Office politics
• Budget concerns
• Other important issues or interests
• No support from leadership
• The idea may be hard to understand
• Regulated industry or process
• Lack of legal consent and/or IT support
• The innovator isn’t valued

11. Lesson Learned #1
“The Things We Think and Do Not
Say” should not be said all at once.
@JennyDeVaughn #RIS11

12. Lesson Learned #1
“The Things We Think and Do Not Say” should not be said all at once.
• This is a career limiting move (CLM)
• Via Nick Jimenez aka @NickyJay
• Conservative work environments do not react well
to large midlife-crisis self-imposed changes
• Focus on smaller changes with priorities based on
revenue and results
Result:
• Participate on a WM Social Media Council with
other leadership for approval of new projects
@JennyDeVaughn #RIS11

13. Lesson Learned #2
Explore innovative recruiting
services from vendors already
approved into your budget.

14. Lesson Learned #2
Explore current vendor innovative recruiting services.
• Familiar external partners make it easier to get
your current and future budget approved
• Get more than a quote from an external resource
• Discuss your desired result and ask for their solution
• Give your leadership two solutions to choose from
that will provide preferred outcomes
Result:
• Partnered with Monster.com on our first WM
Careers videos, as a part of their services offered

15. Waste Management Careers
http://bit.ly/WMCareersVideo
@JennyDeVaughn #RIS11

16. Lesson Learned #3
Focus on the bottom line, not
professional pet peeves.

17. Lesson Learned #3
Focus on the bottom line, not professional pet peeves.
• No one is promoted for keeping the office
microwave clean
• Find out when and how your talent acquisition
department is measured
• Look for areas of opportunity, not places to hang
“Your Mother Doesn’t Work Here” signs
Result:
• Offered social recruiting training for each team,
during their pre-scheduled weekly meetings

18. Lesson Learned #4
It’s ok to start a social media profile
by broadcasting jobs.

19. Lesson Learned #4
It’s ok to start a social media profile by broadcasting jobs.
• Although not ideal, realize this is phase one of your
social platform
• Monitor traffic and other metrics
• Update your strategy with recommendations based
on initial findings
Result:
• Switched from broadcasting jobs to engagement
and double followers/fans within 3 months

20. Lesson Learned #5
Find a corporate champion that
other executives respect.

21. Lesson Learned #5
Find a corporate champion that other executives respect.
• Communicate the strengths and positives of your
innovative idea with her/his interests in mind
• Present concise ideas in a preferred format
• Email with bullet points, PowerPoint or spreadsheet
• Include a financial visual of the potential positives
• Show a timeline of specific steps/phases
Result:
• Met advocates in Operations and other departments
to help them reach their goals using social media

22. Lesson Learned #6
When you fail, resist complaining
and adjust your strategy or tactic.
@JennyDeVaughn #RIS11

23. Lesson Learned #6
When you fail, resist complaining and adjust your strategy or tactic.
• Other corporate departments are allowed to fail
• Think prototype, pilot or trial
• Innovative ideas take extra work and time to
integrate
• Limit the impact of negative outcomes by using
30-60-90 benchmarks
Result:
• Monitored analytics of year-to-date recruitment
marketing spend to dismiss myths
@JennyDeVaughn #RIS11

24. Creativity is thinking up new
things. Innovation is doing
new things.”
— Theodore Levitt
@JennyDeVaughn #RIS11

25. My Innovative Inspiration
Will (3) and Julia (5)
@JennyDeVaughn #RIS11

26. Thank you!
Jenny DeVaughn
Manager - Social Media and Employment Branding
Waste Management
1021 Main Street, Suite 1200
Houston, TX 77002
jdevaughn@wm.com
LinkedIn | Facebook | Twitter | YouTube
http://www.WMCareers.com
Twitter: @JennyDeVaughn #RIS11