Logo design + business card

1. Designed by JAVIER™

2. Concept
The idea behind this logo was to design a
simple and unique concept based on the
provided information throught our brand
identity questionnaire, basically the goal
was to use the brand’s name and vinculate
any of its values in a simple and moderm
way, after reading the provided answers,
one of the main ideas was to: “I want
people to see my brand and not think about
life insurance being complicated. I want to
brand myself as a pillar of the community.
and this is what I’m representing in the
concept
Shape
Instead of creating an additional element,
my idea was to represent a pillar or
column by using one of the brand name
letters, due to the shape of the “T” with
the right typography plus some simples
modifications it was possible to achieve an
elegant and unique look
Typography
The typography selected is a sans serif
font, which is a clear and simple but the
most important aspect is that combined
with some simple elements becomes an
elegant and solid pillar which combined
with your last name is the perfect
representation for the message you want
to communicate, which is brand yourself
as a pillar of the community
Color
The color combination was based on the
colors mentioned on the questionnaire,
which I think it’s perfect to represent
Duarte Insurance Agency
PilarBrand’s name
DUARTE + =
Brand Conceptualization

3. Logo construction
Equal space between bars
Equal space between bars

4. Color test

5. Black and white test

6. Online applications and icons

7. Orange color
#ff6600 Color Hex
______________________
RGB value is
34, 59, 117
______________________
CMYK process color value is
71, 50, 0, 54
Black color
#000000 Color Hex
______________________
RGB value is
0,0, 0
______________________
CMYK process color value is
0.00, 0.00, 0.00, 1.00
Color palette
Use these values to maintain color consistency from digital to
print and digital applications.
The CMYK values are for printed materials. Both Pantone
spot colors and CMYK percentages have been provided. Every
print technique is different and print proofs may be required
to ensure color accuracy.
The RGB values are for digital, on-screen materials. Both RGB
values and HEX codes have been provided. Every display is
different so there may be slight variation across devices.

8. Usage samples
The following samples were created to present some ideas how the logo can be
used and implemented across diferent branding and marketing materials.
Designed by JAVIER™

9. Business Card
,
Albert Duarte
President
Services Provided:
Life Insurance Pre-Plan Funeral Cremation
Burial Expense Annuities Supplemental Benefits
626-234-5079
Duartelifeinsurance.com
DuarteInsuranceAgencyInc@gmail.com
Ca Lic # 0M21462 & 0C10118

10. Facebook business page

11. Mobile devices

12. App icon

13. Printed documents