Evaluation for our film opening

1. Question 5 – How did
you attract your
audience?

2. Primary Audience
 Our film is a love story that ends in sadness. We aim to
attract our audience by focusing on their emotions to
draw them in make them interested so we have made
our main audience teenage girls because it is a similar
genre to the films they typically watch

3. Secondary audience
 Our secondary audience is adult females. We have
attracted them in the same way we attracted the
teenage girls because women will typically watch the
same type of films, despite their age gaps

4. Music
 We chose Salvation by Gabrielle Aplin as our music
choice because it is a slow paced song that helps bring
out the emotion of our film which would help attract our
target audience. We had to find a cover of the song to
avoid copyright issues however the cover still has the
same effect we wanted

5. Questionnaire
 I made a questionnaire for our
film opening to get some
feedback from the people that
had watched it, the questions
varied so that we could get a
wider range of data as
apposed to sticking to one
main focus point.

6. Question 1
 Gender?
 The majority of people who answered our survey were
female, this is good because this is the gender we want
watching our film

7. Question 2
 How old are you?
 The majority were between 16 – 20, this is very positive
feedback because it is the age range we have targeted
to watch our film which tell us that our advertising has
worked

8. Question 3
 Did you think the genre was clear?
 57% said yes however we would want to increase this
so that most people are clear on the genre so it is not
as confusing which can sometimes make people dislike
the film

9. Question 4
 Did you enjoy the film opening?
 Only 14% of people said they didn’t enjoy our film
opening which is positive feedback because the film is
specifically aimed at females so it isnt going to appeal
to boys necessarily so I expected this result to be
higher

10. Question 5
 What did you like about our film opening?
 “I liked the multiple angles of the photo album and I
also liked the flashbacks to the seaside especially the
scene where there's the 4 people at the sunset and all
you can see is there silhouettes because I think it looks
really nice and effective for the genre” was the most
positive feedback we received, other comments were
similar to this

11. Question 6
 What did you dislike about the film opening?
 Constructive criticism we received on our opening was
that the sound quality was poor and that the camera
work was jerky sometimes. I think this feedback is
positive because it is things that can easily be fixed and
isnt anything too bad.

12. Question 7
 If it was made into a real film, would you watch it?
 57% said yes which is what I expected because of the
fact that about half of the people reviewing this film
would have likely been girls which shows we have
attracted our target audience and that we have
achieved what we wanted in the opening.

13. Question 8
 What would you do to improve our film opening?
 “better sound quality” and “use a better tripod” was the
only feedback we received which was good because
these were only problems with the equipment we used,
not with the quality of our film opening.

14. Focus group responses
 Did you think our genre was clear?

15. Focus group responses
 Did you think the genre was and why?

16. Focus group responses
 Did you dislike anything about our film?

17. Focus group responses
 What did you dislike about our film?

18. Focus group responses
 What did you like about our film?

19. Focus group responses
 What would you change?

20. Focus group responses
 What would you do to improve our film?

21. Teacher Feedback

22. Analysis
 It was very clear what our genre was which is positive
because the viewer wont get confused
 The only main criticism we got was that the doctors
voice was a bit too happy however on the first draft the
voice sounded too sad so we need to find the right tone
for the doctors voice
 To make our film better we were told that more
depressing music was needed to put an emphasis on
the emotional side of the film.