1. The document analyzes conversations on major cable news networks and Comedy Central over 3 months of data from Alterian SM2. 2. It finds that Glenn Beck dominated share of voice with 54%, followed by Jon Stewart, Rachel Maddow, and Stephen Colbert. Beck was also the most disliked while Stewart was the most loved on Twitter. 3. Fox News had the largest share of voice at 62% driven mainly by Glenn Beck, while Comedy Central was second at 20% and MSNBC third at 12% led by Rachel Maddow over Keith Olbermann.

1. The Battle of the Talking Heads:Reviewing cable talk shows Analyzing the topic conversations onFox News, CNN, MSNBC & Comedy Central Jim Reynolds jimmyrey@gmail.com Twitter.com/jimmyrey

3. Keywords for Major Cable TV Broadcasters

4. SM2 Category Rules for Topic

5. English Only

6. Location Limited to US

8. Weekly Pattern of Conversation

9. Conversation Primarily Driven by Twitter + Social Networks

11. Trend Analysis Analysis: Glenn Beck leads the pack once again – As noted on the next slide he is also the most disliked Jon Stewart Stephen Colbert Rachel Maddow Keith Obermann Anderson Cooper Bill O’Reilly Wolf Blitzer Share of Voice: Ranking the Talking Heads - Who’s Most Loved? (On Twitter)

12. Trend Analysis Share of Voice: Ranking the Talking Heads - Who’s Most Hated? (On Twitter) Analysis: Glenn Beck Jon Stewart Bill O’Reilly Rachel Maddow Keith Obermann Anderson Cooper Stephen Colbert Wolf Blitzer

16. Sarah Palin takes 2nd place with a close relationship to discussions about elections and the Ground Zero Mosque

17. The mid term primaries rank 3rd

18. The Ground Zero Mosque is the 4th most popular topic with a monster lift during the Glenn Beck Rally

20. MSNBC is #2 - this is somewhat unexpected

21. Comedy Central is #3

23. From diving into the data there is a huge following on Reddit & Digg as well