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Talking heads presentation

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Talking heads presentation

  1. 1. The Battle of the Talking Heads:Reviewing cable talk shows<br />Analyzing the topic conversations onFox News, CNN, MSNBC & Comedy Central<br />Jim Reynolds<br />jimmyrey@gmail.com<br />Twitter.com/jimmyrey<br />
  2. 2. Analysis Setup<br />Setup in Alterian SM2<br />Details:<br /><ul><li> Setup in Alterian SM2
  3. 3. Keywords for Major Cable TV Broadcasters
  4. 4. SM2 Category Rules for Topic
  5. 5. English Only
  6. 6. Location Limited to US
  7. 7. 3 Months of Data</li></li></ul><li>Trend Analysis<br />Daily Volume<br />Analysis:<br /><ul><li> Large Volume of Conversation
  8. 8. Weekly Pattern of Conversation
  9. 9. Conversation Primarily Driven by Twitter + Social Networks
  10. 10. Major Spike caused by Glenn Beck event</li></li></ul><li>Trend Analysis<br />Share of Voice: <br />Ranking the Talking Heads<br />Analysis:<br />Glenn Beck - 54%<br />Jon Stewart - 13%<br />Rachel Maddow- 8%<br />Stephen Colbert - 7%<br />Bill O’Reilly - 7%<br />Keith Olbermann- 5%<br />Anderson Cooper - 5%<br />Wolf Blitzer - 1%<br />
  11. 11. Trend Analysis<br />Analysis:<br />Glenn Beck leads the pack once again – As noted on the next slide he is also the most disliked<br />Jon Stewart<br />Stephen Colbert<br />Rachel Maddow<br />Keith Obermann<br />Anderson Cooper<br />Bill O’Reilly<br />Wolf Blitzer<br />Share of Voice: <br />Ranking the Talking Heads - Who’s Most Loved? (On Twitter) <br />
  12. 12. Trend Analysis<br />Share of Voice: <br />Ranking the Talking Heads - Who’s Most Hated? (On Twitter) <br />Analysis:<br />Glenn Beck<br />Jon Stewart<br />Bill O’Reilly<br />Rachel Maddow<br />Keith Obermann<br />Anderson Cooper<br />Stephen Colbert<br />Wolf Blitzer<br />
  13. 13. Trend Analysis<br />Share of Voice: <br />Fox News vs. CNN vs. MSNBC vs. Comedy Central <br />Analysis:<br /><ul><li> Fox lands at #1 with 62%</li></ul>(Viewership driven predominantly by Glenn Beck)<br /><ul><li> Comedy Central is #2 with 20%
  14. 14. MSNBC is #3 with 12%</li></ul>(Rachael Maddow trumps Keith Obermann)<br /><ul><li>CNN is #4 with 6%</li></ul>(As noted by the chart, a distant 4th)<br />
  15. 15. Topic Analysis<br />Share of Voice Prop 8 vs. Tea Party vs. Ground Zero Mosque vs. Sarah Palin<br />Analysis:<br /><ul><li>The Tea Party leads the conversation due to the recent Glenn Beck Rally
  16. 16. Sarah Palin takes 2nd place with a close relationship to discussions about elections and the Ground Zero Mosque
  17. 17. The mid term primaries rank 3rd
  18. 18. The Ground Zero Mosque is the 4th most popular topic with a monster lift during the Glenn Beck Rally
  19. 19. And, surprisingly, Prop 8 (Gay Marriage allowed in California) is in 5th place </li></li></ul><li>Trend Analysis<br />Share of Voice: <br />Who’s Hating on Obama?<br />Analysis:<br /><ul><li> Fox lands at #1 – hardly a surprise to anyone
  20. 20. MSNBC is #2 - this is somewhat unexpected
  21. 21. Comedy Central is #3
  22. 22. CNN is #4</li></li></ul><li>Social Media Channels<br />Social Media Channels <br />Analysis: <br /><ul><li>Microblogs (Twitter + Others) were the most active media type followed by message boards and social networks
  23. 23. From diving into the data there is a huge following on Reddit & Digg as well</li>