Mass media - newspapers, magazines - topic for the Graduation Exam

1. Media – Print Media
(Magazines, Newspapers)
(Média – časopisy, noviny)

2. Mass Media
 Role of media
 Types of media
 Print media
 Magazines
 Newspapers
 Tabloids
 Broadsheets
 Favourite press
 English press

3. What is the role of media?
Mass media are the means of communication,
that reach large numbers of people in a short time.
Listen to: http://www.buzzle.com/articles/types-of-media.html

4. What is the role of media?
Mass media:
 play a very important role in our everyday life
 bring the newest information from the whole world
 are source of entertainment and relaxation,
 are source of knowledge and education,
 are means of promotion (advertisement),
 influence the way people look at the world.

5. What types of media do you know?
A classification called the "seven mass media"
became popular.
These media are:
a) Print media (books, press) - from the late 15th
century
b) Recordings (cassettes, CDs, DVDs) from the
late 19th century

6. What types of media do you know?
c) Cinema - from about 1900
d) Radio - from about 1910
e) Television - from about 1950
f) Internet - from about 1990
g) Mobile phones - from about 2000

7. What kinds of print media do you know?
Press – newspapers and magazines
Books
Brochures
Leaflets
Billboards

8. What is a difference between a newspaper
and a magazine?
Newspapers:
 are published daily.
 are larger in size to magazines.
 are less colourful.
 the quality of paper is lower.
 articles cover the latest national and international
events.

9. What is a difference between
a newspaper and a magazine?
Newspapers:
 there are commercial, financial and public affairs,
 the radio and TV programmes are printed there,
 contain fresher content than magazine,
 are divided in to tabloids and broadsheets.

10. What is a difference between a newspaper
and a magazine?
Magazines:
 are published weekly or monthly,
 are smaller in size to newspaper,
 are more expensive than newspaper.

11. What is a difference between a newspaper
and a magazine?
Magazines:
 have more pictures than newspapers,
 look more attractive than newspapers,
 the quality of paper is better in magazine,
 can focused on special area (cars, living,
fashion…).

12. Tabloids
Newspapers which:
 focus on sensational scandals and gossips,
 use attractive headlines on front page,
 are smaller in size,
 have shorter articles,
 have a lot of pictures.
Examples of tabloids in the CR: Blesk, AHA, Super, Spy
Examples of tabloids in the UK: the SUN, the Daily Expres

13. Broadsheets
Newspapers which:
 focus on serious information,
 contain political, industrial and cultural reports,
 there are reviews of new films or books,
 are larger in size.

14. Broadsheets
Newspapers which:
 have longer articles,
 have only a few black and white pictures.
Examples of broadsheets in the CR: - Mladá fronta Dnes,
- Lidové noviny
Examples of broadsheets in the UK: - the Independent
- the Times (since 1785)

15. People connected with the press
Correspondent
Editor
Journalist
Publisher
Reporter
Paparazzi

16. What is in the newspaper?
Advertisements
Articles
Business news
Cartoons
Crosswords
Fashion page
Foreign news
Front page
Headlines
Home news
Interviews
Sports news
TV programmes
Weather forecast