1. Social Media Made Simple
Jeff Abramovitz
2Degrees Media Strategies
www.2degreesmedia.com
jeff@2degreesmedia.com/501-766-0522
Facebook.com/2degreesmedia
Twittter/2degreesmedia

5. OUR GOAL:
TO
DEMYSTIFY
SOCIAL MEDIA

6. DO YOU FEEL LIKE
THIS COUPLE WHEN
IT COMES TO
SOCIAL MEDIA?

11. WANT TO SEE OTHER STATS?
CHECK OUT
HTTP://WWW.FRANKWBAKER.COM/MEDIAUSE.HTM

12. SHOCKER ALERT!!!!!

13. SHOCKER ALERT!!!!!

17. 10
Things you need to
know
to be effective using
SOCIAL MEDIA

19. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER
LinkedIn
Google+
Video/
Images
Email

23. WHEN IS JUNK MAIL
NOT JUNK MAIL?

24. 2.
Blah blah BLOG

25. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS

26. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)

27. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)
Authentic
Structure your content so that, over time, it tells a story that aligns with the views
and interests of your target audience in a new and unexpected way. Use research,
observation and direct interaction via social media to establish just what those
views and interests are.

28. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)

29. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)
ATTENTION
Capture attention with headlines that provoke curiosity and
address the real needs of your target audience. Make sure the
body content delivers on the headline’s promise!

30. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)

31. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)
AUTHORITY
Aim to become “the likeable expert” by offering relevant,
helpful content that people want to share.

32. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)

33. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)
ACTION
Elicit response by making offers and including calls to action in
your posts. Directly ask readers to comment, follow you on
Twitter, etc.

34. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)

35. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)
ACCELERATION
Build on your success. Think like a media producer and
consistently develop the best content you can. Leverage
platforms like Facebook, but don’t abandon your blog. It’s
important that you retain ownership of your intellectual
property and remain in control of the platform where it is
housed.

36. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS

37. Email May be limping in
some ways but it
ISN’T dead
3.

38. Email May be limping in
some ways but it
ISN’T dead
Released just last week (early Aug 2011),
the new Pew survey affirms email remains
3. tied with search as the most popular online
activity, with more than 90 percent of
Internet users saying they use email and
more than 61 percent saying they do so on a
daily basis. -- Entrepreneur.com

39. So, make sure you
make Email worth the
effort - GREAT
CONTENT AND
SHAREABLE

40. Some tips for email:

41. Some tips for email:
Make “SUBSCRIBE” features easy to
use (most email apps help you
here)

42. Some tips for email:
Make sure you have “calls to action
integrated into your message

43. Some tips for email:
Post Content in the channels where
most of your guests/customers are
located (share, share, share)

44. Some tips for email:
Provide clear options for your
recipients to share this with their
friends and tell them where they
might be able to view the contents
online (archive/blog; website; etc)

45. Some tips for email:
Include a recognizable name and
make your headlines attention
grabbing

46. Some tips for email:
Strongly consider making your
emails opimized for mobile viewing

47. SOME GREAT TOOLS:

51. 4.

52. 4.

53. 4.

54. FACEBOOK

55. FACEBOOK
BILLION MINUTES PEOPLE SPEND ON
FACEBOOK IN THE US IN 2010 - 3 TIMES
MORE THAN ANY OTHER SITE -
NIELSEN RESEARCH

57. Facebook.com average user figures and facts:

58. Facebook.com average user figures and facts:
• Average user has 130 friends on the site

59. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month

60. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month

61. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month

62. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80
community pages, groups and events • Average user creates 90 pieces of content each month

63. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80
community pages, groups and events • Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile
•
device each day

64. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80
community pages, groups and events • Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile
•
device each day
• More than 30 billion pieces of content are shared each day

65. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80
community pages, groups and events • Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile
•
device each day
• More than 30 billion pieces of content are shared each day
• Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users

66. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80
community pages, groups and events • Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile
•
device each day
• More than 30 billion pieces of content are shared each day
• Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
770 billion page views
• Facebook generates a staggering
per month

67. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80
community pages, groups and events • Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile
•
device each day
• More than 30 billion pieces of content are shared each day
• Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
770 billion page views
• Facebook generates a staggering
per month
*** from The 2011 Facebook Statistics

68. Need More Convincing?
You need to have a Facebook
Page for your ministry

70. What’s the difference between a Facebook page and Group?
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71. Check out the Science of Facebook
Marketing by Dan Zarrella
http://www.slideshare.net/HubSpot/
science-of-facebook-marketing-by-
dan-zarrella

72. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups

73. 5.

74. 5.

75. So, think Twitter is still just a “fleeting”
fad?

76. So, think Twitter is still just a “fleeting”
fad?

77. So, think Twitter is still just a “fleeting”
fad?

78. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER

79. WHERE DO I START?

80. “More and more, I am
transitioning in my thinking of
Twitter as a social network, and
more as an information network.
Twitter, in fact, calls itself a real-
time information network that
connects you to the latest
information about what you find
interesting.”
Paul Chaney

83. Twitter
Dashboards:

84. Twitter
Dashboards:
Hootsuite

85. Twitter
Dashboards:
Hootsuite
Tweetdeck

86. Twitter
Dashboards:
Hootsuite
Tweetdeck
Social Oomph

87. Twitter
Dashboards:
Hootsuite
Tweetdeck
Social Oomph
Seesmic

88. Twitter
Dashboards:
Hootsuite
Tweetdeck
Social Oomph
Seesmic
TweetAdder

89. - Free or Paid
- Web based and desktop
- Monitor multiple channels
- Schedule tweets
- See how many are clicking your links

91. - Desktop (currently-working on Web based)

92. - Desktop (currently-working on Web based)
- Monitor multiple channels (FB-Twitter-

93. - Desktop (currently-working on Web based)
- Monitor multiple channels (FB-Twitter-
-

94. - Desktop (currently-working on Web based)
- Monitor multiple channels (FB-Twitter-
-

95. Check out a great Twitter informational
slideshow from Brandon Marketing:
http://www.slideshare.net/
RitchBrandonmt/twitter-indepth-
introduction-for-business?
from=ss_embed

96. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER

97. 6.

99. Some General Thoughts:

100. Some General Thoughts:
✴ Tools:

101. Some General Thoughts:
✴ Tools:
✴ Google Alerts

102. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader

103. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search

104. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search
✴ Social Mention

105. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search
✴ Social Mention
✴ Addictomatic

106. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search
✴ Social Mention
✴ Addictomatic
✴ Time:

107. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search
✴ Social Mention
✴ Addictomatic
✴ Time:
✴ 15 min 2x/day at least 3x week

108. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search
✴ Social Mention
✴ Addictomatic
✴ Time:
✴ 15 min 2x/day at least 3x week
✴ Talk

109. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search
✴ Social Mention
✴ Addictomatic
✴ Time:
✴ 15 min 2x/day at least 3x week
✴ Talk
✴ Comment/like/follow/reply/
communicate

110. 7.

111. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER
LinkedIn

113. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER
LinkedIn

114. 8. VIDEO AND IMAGE SHARING

116. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER
LinkedIn
YouTube,
et al

117. VIDEO AND IMAGE SHARING
Some general thoughts - Video:
• Video is the most shared content on the web
• doesn’t have to be professional but needs to
match your brand
• Mix in video on blogs, FB, Twitter (via TwitVid)
and sometimes, try your own (newsletter, FB
page update, etc.)--it gives a face to your
minsitry
• There are many simple editing packages or
apps available. Don’t spend inordinate
amount of time editing.

118. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER
LinkedIn
YouTube,
et al

119. WHAT DO I DO WITH
9.

120. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER
LinkedIn
YouTube,
et al
Google+

121. 10.
MOBILE MADNESS &
LOCATION LOCO

122. BOTH OF THESE WILL
CONTINUE TO BE A
GROWING FORCE IN THE
SOCIAL MEDIA REALM

124. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER
LinkedIn
Esp if you use Esp if you use Esp if you use
Google + other Google appsl other Google appsl other Google appsl
Webinar/
Podcasts
Email

126. REVIEW

127. REVIEW
CONTENT

128. REVIEW
CONTENT
BLOGS

129. REVIEW
CONTENT
BLOGS
EMAIL

130. REVIEW
CONTENT
BLOGS
EMAIL
FACEBOOK

131. REVIEW
CONTENT
BLOGS
EMAIL
FACEBOOK
TWITTER

132. REVIEW
CONTENT
BLOGS
EMAIL
FACEBOOK
TWITTER
LISTEN

133. REVIEW
CONTENT
BLOGS
EMAIL
FACEBOOK
TWITTER
LISTEN
LINKEDIN

134. REVIEW
CONTENT
BLOGS
EMAIL
FACEBOOK
TWITTER
LISTEN
LINKEDIN
VIDEO/IMAGES

135. REVIEW
CONTENT
BLOGS
EMAIL
FACEBOOK
TWITTER
LISTEN
LINKEDIN
VIDEO/IMAGES
GOOGLE+

136. REVIEW
CONTENT
BLOGS
EMAIL
FACEBOOK
TWITTER
LISTEN
LINKEDIN
VIDEO/IMAGES
GOOGLE+
MOBILE/LOCATION

137. SO, NOW WHAT

138. WHAT’S ONE THING YOU
TOOK AWAY FROM
TODAY THAT YOU
COULD DO TOMORROW
(EVEN WITH A LITTLE
HELP)?

139. ONLINE WEBINAR
SERIES
MID OCTOBER 2011
(MAKE SURE YOU HAVE SIGNED
THE SHEET TO BE CONTACTED
IF INTERESTED IN HEARING
MORE)

140. ★ SOCIAL MEDIA COACHING
PERSONAL HELP (AUTHORS/BLOGGERS/ETC)
★ SOCIAL MEDIA STRATEGY
HELP DEVELOP ORGANIZATIONAL STRATEGY
★ SOCIAL MEDIA EXECUTION
HELP DEVELOP AND EXECUTE CAMPAIGNS
AND TACTICAL STRATEGY

141. JEFF ABRAMOVITZ
2DEGREES MEDIA
501-766-0522
JEFF@2DEGREESMEDIA.COM
WWW.2DEGREESMEDIA
FACEBOOK/2DEGREESMEDIA
TWITTER/2DEGREESMEDIA

142. THANK
YOU!!