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Framing Your Advocacy/Awareness Campaign Issue

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Framing Your Advocacy/Awar eness Campaign Issue
FRAMING: Sets the terms by which your audience will think about your issue. If you don’t want audiences to think about your issue through a certain frame (your opponent’s, for instance), don’t use their language.
• Tax relief • War on drugs/terror/poverty/C hristmas • Wasteful spending • The 99% • Gay marriage • Oil lifeline • Illegal immigrants • Global warming • ObamaCare • Living Wage • Partial Birth Abortion • Death tax
Branding your campaign issue: • Identify the most compelling problem to solve (connect to broader cultural stories). • You define your problem: use positive rather than negative language to frame your issue. • Make your message concise and memorable.

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Framing Your Advocacy/Awareness Campaign Issue

  • 1. Framing Your Advocacy/Awar eness Campaign Issue
  • 2.
  • 3. FRAMING: Sets the terms by which your audience will think about your issue. If you don’t want audiences to think about your issue through a certain frame (your opponent’s, for instance), don’t use their language.
  • 4.
  • 5. • Tax relief • War on drugs/terror/poverty/C hristmas • Wasteful spending • The 99% • Gay marriage • Oil lifeline • Illegal immigrants • Global warming • ObamaCare • Living Wage • Partial Birth Abortion • Death tax
  • 6. Branding your campaign issue: • Identify the most compelling problem to solve (connect to broader cultural stories). • You define your problem: use positive rather than negative language to frame your issue. • Make your message concise and memorable.