11. people will judge you on how many awards you have won, what speakers you have seen, what events you have been to, what professional networking groups you are a member of etc.
12. personal branding is about positioning yourself as a high profile individual and an expert within your industry.
17. get endorsement from widely-known and well-respected professionals from within your industry.
18. personal branding is about developing networks that can be leveraged, to use as a platform to promote yourself, and to use in order to gain access to “hard-to-reach” opportunities.