1.
WHA Strategies for Building
a Culture of Ownership

2.
Strategies for Building
a Culture of Ownership

3.
It begins with a
shared vision...

4.
5

5.
Strategy #1
Take off the rose-colored
glasses – both when
looking through the window
and when looking in the
mirror

6.
Our people
LOVE our
culture

7.
Strategy #2
Make values and culture
central to your recruiting
campaigns – including on
your website

8.
Google careers at Southwest Airlines

9.
Google careers at CTCA

10.
“Successful candidates share our values.”

11.
“The foundation of who we are, what we
believe, and what we strive to be.”

12.
“Positively influence the organization through
thoughtful expression of your talents.”

13.
“Remain humble and never take our
current success for granted.”

14.
“We believe in keeping it light, treating each other
with respect, and creating an atmosphere of fun.”

15.
“To survive here you must be flexible and not
fear change but embrace it with enthusiasm.”

16.
“Make your point with a well-researched,
well-informed dataset.”

17.
“If you don’t feel like you are learning and
growing... speak up and bring a plan.”

18.
“Step outside your comfort zone to know your
peers, near and far, and make a connection.”

19.
And my all-time favorite core
value from any organization
on Planet Earth >>>>>>

20.
“Treat each other with respect, compassion,
honesty, and trust. No jerks allowed.”

21.
Strategy #3
Recruit for weirdness
“Create fun and a little
weirdness”
One of Zappos 10 core values

22.
Who’s
weird?

23.
Same job. Different attitude.

24.
Who do you think is happier?

25.
Who would you rather work with?

26.
Who would you rather live with?

27.
Who would you rather be like?

28.
Strategy #4
Share The Pickle Pledge
and conduct The Pickle
Challenge for Charity

29.
You cannot be a negative, bitter,
sarcastic pickle sucker in the
break room…
This
place
sucks

30.
Then somehow flip an inner switch
and become a compassionate
caregiver in a patient’s room…

31.
May I help you? I
have the time.
NOT!

32.
You cannot be a
negative, bitter,
sarcastic pickle
sucker at work…
My job
sucks

33.
Then somehow flip an inner
switch and become a nurturing
and empowering parent at
home…

34.
I wish she
would stay
at work!

35.
45
The simple promise that
will change your life...

36.
46
And transform your
organization…

37.
The Pickle Challenge
has taken on a life of
its own!

38.
49

39.
The Pickle Challenge gives people
a new language – a lighthearted
approach to confronting toxic
attitudes and behaviors

40.
You’re being a Pickle,
Doc… Please put a
quarter in the jar.

41.
Strategy #5
Define your ZTBs (zero
tolerance behaviors) and be
clear about your attitude
and behavior expectations

42.
Every employee
evaluation at
Grinnell Regional
Medical Center
includes a rating
on The Twelve
Core Action Values

43.
Managers must have the
courage to confront the
wicked witches at work…

44.
The #1 question (out of 150) on my
ANA Leadership Institute webinar
“What do I do when
it’s the manager who
is the wicked witch?”

45.
Strategy #6
Make the 7 promises of The
Self-Empowerment Pledge
part of your corporate
personality

46.
Seven Simple Promises
That Will Change Your Life

47.
If you’ve been waiting
for someone else to
empower you, you
should know that…

48.
No one can empower you but
YOU – and once you have
empowered yourself...
No one can
take that
power away.

49.
If you knew it would change
your life for the better –
profoundly and permanently
– would you invest...

50.
A minute a day for
the next 365 days

51.
Would you give up one
television commercial
a day for a year to
change your life?

52.
If your answer is
yes, here’s what
you need to do.

53.
Every morning start your
day by making that day’s
promise – which will take
you about 15 seconds.

54.
Repeat the promise
again in in the middle
of your work day.

55.
Once more before you
leave for home.

56.
And one more time right
before you go to bed.

57.
4 x 15 seconds
= 1 minute

58.
Let’s take a look
at the seven
promises...

59.
Monday’s Promise: Responsibility
I will take complete responsibility for my
health, my happiness, my success, and
my life, and will not blame others for my
problems or predicaments.

60.
Tuesday’s Promise: Accountability
I will not allow low self-esteem,
self-limiting beliefs, or the negativity
of others to prevent me from
achieving my authentic goals
and from becoming the
person I am meant to be.

61.
Wednesday’s Promise:
Determination
I will do the things I’m
afraid to do, but which I
know should be done.
Sometimes this will
mean asking for help to
do that which I cannot
do by myself.

62.
Thursday’s Promise: Contribution
I will earn the help I need in advance
by helping other people now, and
repay the help I receive by serving
others later.

63.
Friday’s Promise: Resilience
I will face rejection and failure
with courage, awareness,
and perseverance,
making these experiences
the platform for future
acceptance and success.

64.
Saturday’s Promise: Perspective
Though I might not understand why
adversity happens, by my conscious
choice I will find strength,
compassion, and grace
through my trials.

65.
Sunday’s Promise: Faith
My faith and my gratitude for all
that I have been blessed with will
shine through in my attitudes
and in my actions.

66.
Here’s WHY it
works...

67.
You keep promising yourself that you
will be responsible, accountable, and
determined; make a contribution, be
resilient in the face of adversity, have
a positive perspective, and that your
faith will shine through.

68.
Then you catch yourself whining and
complaining, procrastinating, gossiping,
blaming others for your problems,
taking when you should be giving, and
pretending that you have no power.

69.
Cognitive Dissonance

70.
Which is trying to simultaneously hold
two incompatible beliefs

71.
At that point, one of two
things MUST happen.
Either you take the easy
way and stop making
the promises…

72.
Or you keep making the
promises until you begin to
change your attitudes and
your behaviors.

73.
And as you do that, you
will begin to achieve better
results in every dimension
of your life.

74.
Read these seven promises
one more time...

75.
Ask yourself
these two
questions...

76.
Question #1:
If you personally were to take
these seven promises to heart,
would you be better off than
where you are headed now –
personally, professionally,
financially, and spiritually?

77.
Question #2:
If everyone where you work made a
good faith effort to live these seven
promises, would you do a better job
of serving customers and of
supporting each other?

78.
If your answer to these two
questions is...
And if you’re being
honest, that’s what
your answer will
be.

79.
Then why wouldn’t you
invest those 365 minutes
in yourself? Do it, because
no one can empower
you but you.

80.
Will you
give up one
minute a
day with…

81.
Strategy #7
Employ the power of rituals,
including in a daily leadershi
huddle (and remember –
leadership does not require
a management title

82.
There are toxic rocks beneath the foundation
of Sidney Regional Medical Center!

83.
Strategy #8
Help your people have the
courage and determination
to become their best selves
and to achieve their most
important goals

84.
You will never exceed the
expectations that you set
for yourself.

85.
You will never exceed the
limitations that you place
on yourself.

86.
Fear is the most
serious of all learning
disabilities!
Edward Hallowell: Worry

87.
You’ve heard that the
acronym F.E.A.R. stands
for Fantasized Evidence
Appearing Real.
It also stands for…

88.
Fabulous Excuse
for Avoiding
Responsibility

89.
Are people
afraid of
change?

90.
Strategy #9
Invest in personal
values-based life and
leadership skills training
(help your people see
the lion in their mirrors)

91.
Organizational values define
strategies while personal
values define culture.

92.
129
“People who are clearest
about their personal vision
and values are significantly
more committed to their
organizations.”
James Kouzes and Barry Posner:
A Leader's Legacy

93.
Culture of Ownership Classroom
Midland Memorial Hospital

94.
New employee orientation

95.
Core Action Value #1
Authenticity
The Cornerstones
1. Self-awareness
2. Self-mastery
3. Self-belief
4. Self-truth

96.
A potentially life-changing question
What would you do if every
job paid the same and had
the same social status?

97.
Do you want to be
one of a million or
one in a million?

98.
Core Action Value #2
Integrity
The Cornerstones
1. Honesty
2. Reliability
3. Humility
4. Stewardship

99.
“If you know who you
are then you will
know what to do.”
Hendrik Kraemer

100.
Violating your
integrity is a short
step to a hard fall...

101.
Core Action Value #3
Awareness
The Cornerstones
1. Mindfulness
2. Objectivity
3. Empathy
4. Reflection

102.
If you’re not enjoying the
journey, the destination will be a
disappointment.

103.
Core Action Value #4
Courage
The Cornerstones
1. Confrontation
2. Transformation
3. Action
4. Connection

104.
Caring is the root
of courage – you
wouldn’t be
afraid if you
didn’t care…

105.
And you act in
spite of your
fear because
you care

106.
Core Action Value #5
Perseverance
The Cornerstones
1. Preparation
2. Perspective
3. Toughness
4. Learning

107.
Every great accomplishment
was once the “impossible
dream” of a dreamer who
simply refused to quit when
things got tough.

108.
The bigger the
dream – the
greater the
challenges!

109.
Core Action Value #6
Faith
The Cornerstones
1. Gratitude
2. Forgiveness
3. Love
4. Spirituality

110.
Faith is a power that is only
just beginning at the point
where certainty ends

111.
Faith is hardest
to find when you
need it the most

112.
Core Action Value #7
Purpose
The Cornerstones
1. Aspiration
2. Intentionality
3. Selflessness
4. Balance

113.
The work that you
choose to do, and the
attitude with which
you choose to do that
work, are the hammer
and chisel that carve
the statue that is you.
Self Made Man by Bobbie Carlyle

114.
Core Action Value #8
Vision
The Cornerstones
1. Attention
2. Imagination
3. Articulation
4. Belief

115.
Then put foundations
under them.
Build your
castles in the
air…

116.
Core Action Value #9
Focus
The Cornerstones
1. Target
2. Concentration
3. Speed
4. Momentum

117.
Core Action Value #10
Enthusiasm
The Cornerstones
1. Attitude
2. Energy
3. Curiosity
4. Humor

118.
Core Action Value #11
Service
The Cornerstones
1. Helpfulness
2. Charity
3. Compassion
4. Renewal

119.
Core Action Value #12
Leadership
The Cornerstones
1. Expectations
2. Example
3. Encouragement
4. Celebration

120.
A leader is someone who
takes you to a place to
which you didn’t know you
wanted to go.
– Joel Barker

121.
A leader is someone who
helps you become the
person you didn’t realize
you could be.
– Joe Tye

122.
Strategy #10
Reach out to your micro-
communities and to your
macro-community

123.
Strategy #11
Lighten up, hide your fears
and share your courage,
remind us why we are
here, and walk the talk

124.
Strategy #12
Just do it >>>>>

125.
“If we each do our
part, we will change
our lives for the
better.”
184

126.
“If we all do our parts,
we will change our
organizations for
the better.”
185

127.
“And in changing our
organizations, we can change
our world for the better.”
186

128.
Homework!

129.
Joe Tye
Values Coach Inc.
Jordan Creek Plaza
PO Box 490
Solon, IA 52333
Telephone: 319-624-3889
Email: Joe@ValuesCoach.com
Twitter: @joetye
How to contact me