1. LIB 620 Library Management
Fall 2008
Media and Technology Management

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Media?
What do you mean, media?
– Not mediums (that’s spiritualism)!
– Nor:
• When the media ask him [George W. Bush] a question, he
answers, ‘Can I use a lifeline?’
~ Robin Williams
– 2media
1 : a medium of cultivation, conveyance, or
expression; especially : MEDIUM 2b
1me·di·um
2 : a means of effecting or conveying something:
b plural usually media (1) : a channel or system of
communication, information, or entertainment

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Library definition of Media?
medium
– In information storage and retrieval, the physical
substance or material on which data is recorded (
parchment, paper, film, magnetic tape or disk,
optical disk, etc.) or through which data is
transmitted (optical fiber, coaxial cable,
twisted pair, etc.). In a more general sense,
the material or technical means by which
any creative work is expressed or communicated,
in print or nonprint format. Plural: media.
• http://lu.com/odlis/odlis_m.cfm#medium

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How About Technology?
A Definition of Technology
– The human process of applying resources to
satisfy our wants and needs to extend our
capabilities.
– Technology is defined above as the
process we use to solve problems and
extend our human capabilities. We can
also think of technology as knowledge and
as hardware (artifacts).
• http://cseserv.engr.scu.edu/NQuinn/ENGR019_301Winter2002/A

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Media and Technology
Media are for communication
Therefore, technology applications in media
extend our communication capabilities
– In developing this site, we, the students of the
Vancouver Film School-Multimedia, first had to
define what the term media involved. It was our
belief that the word itself implies the notion of
communication. Therefore, anything that was
once used to relay a message would be applicable.
• The Dead Media Project
http://student.vfs.com/~deadmedia/frame.html

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Dead Media?
– “. . . some media do, in fact, perish. Such as: the
phenakistoscope. The teleharmonium. The Edison
wax cylinder. The stereopticon. The Panorama. Early
20th century electric searchlight spectacles. Morton
Heilig's early virtual reality. Telefon Hirmondo. The
various species of magic lantern. The pneumatic
transfer tubes that once riddled the underground of
Chicago. Was the Antikythera Device a medium?
How about the Big Character Poster Democracy
Wall in Peking in the early 80s?
– Never heard of any of these? Well, that's the
problem.
• Bruce Sterling Dead Media Manifesto
http://www.deadmedia.org/modest-proposal.html

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Telephone History
http://www.telephonymuseum.com/
TELEPHONE HISTORY PAGES
http://www.sandman.com/telhist.html

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Computing History
http://ei.cs.vt.edu/~history/
The Virtual Museum of Computing (VMoC)
http://vmoc.museophile.com
http://www.thocp.net/

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Internet History
http://www.archive.org/
http://www.archive.org/web/web.php
http://www.pbs.org/opb/nerds2.0.1/
http://www.walthowe.com/navnet/history.html

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What do libraries have to do with
media?
History of Libraries
–

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Other historical sites
LIBRARY HISTORY
THE BRITISH ISLES - TO 1850
– http://www.r-alston.co.uk/contents.htm
Library History > Carnegie L
http://memory.loc.gov/

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Media in School Libraries
Stone tablets?
• Wax tablets?
• Slate tablets?
• Silicon tablets?

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Applications of media & technology
What are the applications of various
types of media and technology in the
classroom or the school library media
center?
– Tablets
– Paper-based media
– Electronic media
– Multimedia
– Etc.

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So, what is management, then?
management, n.
– 1. a. Organization, supervision, or direction; the
application of skill or care in the manipulation, use,
treatment, or control (of a thing or person), or in the
conduct of something.

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What is media and technology
management?
Adapting the Oxford definition:
– Application of skill or care in the
manipulation, use, treatment, or control of
media and technology
Basically, this is described in library
jargon as:
– Collection management AKA
Collection development

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What Is Collection Management?
For some, this includes collection
development
(Selection and Acquisition)
 Also includes housing,
preservation, storage, weeding and
discard of media in the collection
– From Powerpoint presentation, What Cedars Has Done,
part of Final Cedars Workshop on The Cedars (CURL
Exemplars in Digital Archives) Project 25-26 February
2002 in Manchester, England

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What about collection development?
What is collection development?
– Collection development is a cycle that involves a
number of phases that are repeated over time
including establishing an area of need through some
formal or information community and collection
analysis, examining the existing collection for
materials, developing a selection policy containing
specific criteria, and recommending a set of
materials that would address the need.
• Information Access & Delivery: School Library Collections

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Another definition
Collection Development
– term that covers the activities related to
the building of a library collection: setting
selection policy, assessing user needs,
studying collection use, selecting
materials, maintaining the collection,
weeding, etc.
• Trustees' Glossary-Cccc The
Office of Library Development in the Oklahoma Department of L

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Standard requirements
Program Administration
– Librarians serve as cultural
facilitators. Therefore, a core
activity within the profession is
resource management: selecting
and collecting resources, storing and
organizing them for retrieval and
use, and maintaining that collection.
• Program Standards for School Library Media Specialist Prepara
, Program Administration: Supporting
Explanation, p. 22.

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Mission of media management
To support the curriculum
– A collection is developed to meet the curriculum outcomes
of the school and to support literacy achievement and
lifelong learning goals. This means that collection
development serves the instructional goals of the school
library program and the classroom teachers’ curriculum.
These collections don’t just happen with everyone
throwing in a few resources; they must be planned and
developed by someone with training and expertise, not
only in finding and acquiring quality resources, but in
integrating those resources into the school’s curriculum.
• Ray Doiron, An Administrator’s Guide to Collection Development

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What is a collection?
– A collection is a set of resources
brought together for a particular
audience or to serve a specific
function.
• School Library Collections
http://eduscapes.com/sms/access/cd1.html
• ©2004-2007 Annette Lamb and Larry
Johnson.

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 From
Beyond Proficiency
Program
Evaluation
Rubric

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Components of collection management
. . . [the] management of print and
physical audiovisual resources . . . can
be organized into the following,
semichronological, areas:

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An important point
Create a collection
development plan (or
strengthen an existing one)!

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A plan is like a policy
Why have a policy?
– It clarifies policy decisions
– It provides a forum for limited and specific
conversations with faculty members
– A written policy can also provide a basis for
institutional continuity over time and through
personnel changes.
– a policy that is regularly reviewed and updated can
help the curator weather the vicissitudes of budget
woes
• A Practical Approach to Writing a Collection Development Policy

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The functions of a policy
Use as a planning document
Use as a selection tool
Use as a means of protection
Use as a decision-making tool
• Writing a Collection Development Policy

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Elements of the Collection Development Policy
 Community Profile
 Community Needs Assessment
 Collection Goals
 Selection Responsibility
 Selection Criteria
 Acquisitions
 Collection Evaluation and Assessment
 Weeding
 Reconsideration of Library Materials
 Policy Review and Revision

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Kentucky recommendations

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More from Kentucky
1.5 Develops Library Media Program
policies, e.g. materials selection,
collection development, circulation,
challenged materials, copyright and
technology.
1.16 Follows the SBDM Approved selection
policy that includes a procedure for
reconsideration of materials

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What about technology?
How do teacher librarians use technology?
– The teacher librarian uses technology for
information, instruction, administration,
collaboration, and communication.
• Information
• Instruction
• Administration
• Collaboration
• Communication
– Overview: Technology & the Learning Community

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Technology includes Web 2.0
Blogs and podcasts, oh my!
– Blogs and podcasts are changing the way we interact
with information on the Internet . . . These are part of a
reinvention of the Internet, referred to as Web 2.0,
which is focused on using Internet technologies to
connect people and information.
– While the idea as a whole extends into social
bookmarking, collaborative development, and other
tools, Web 2.0 is firmly rooted in the basic ideas of blogs.
Read Harris’s blog Infomancy

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And assistive technology

35. The End