John Pratt

Auckland, New Zealand New Zealand

Manager, Contact Centre Practise at Vodafone

Apparel / Fashion

Ultimately, I'm all about interaction. The point where consumers confront — and engage — with business. I am here to help business engage with the consumer and vice versa. I've been at the forefront of contact centre and collaboration technology for more than 25 years, with projects in retail, banking, insurance and service industries. I am heavily invested in research and consultancy, and I publish regularly on Google+ and here. I lead an initiative in the retail market, making it easier for retailers to deliver against the expectations of the digiatlly-enabled consumer. I have also led research and discussions with customers on Social Engagement, and have developed and deployed a num...