So-called “alternative credentials” have been steadily gaining traction in the U.S. post-secondary career and job-preparation markets. We are rapidly approaching a tipping point at which credentials from coding (and other) “boot camps,” professional certifications, badges, and certificates no longer warrant the modifier “alternative.” In this session, we share case studies of projects with clients focused on designing, developing, and delivering competency-based, job-market-aligned credentials in healthcare, education, software development, project management, criminal justice, and business. In particular, we underscore the need for backward design and the right technological infrastructure to support modularized learning that yields marketable microcredentials.