2.  The process or state of
converging
 Means crossover/ merge to
become one

3.  Technological Convergence is how
technology allows Media texts to
be produced and distributed on
multiple media devices.

4.  The move from film to digital means phones/I pads
etc. can be used to show and market film
specifically because film takes up too much space
but digital storage can be tiny.
 Web pages have evolved from consisting of several
different pages that you would have to click, but
due to the development of touch screen
technology, has led to the development of web
pages that can be scrolled around, making
accessing the information a lot easier for mobile
devices such as phones and tablets

5.  Media Convergence is how
Media Production companies
use a variety of Media to
display their product.

6.  Magazine company has a print version, a website
and a Facebook page. Cross Media convergence is
usually possible because of technological
convergence.
 Working Title making use of its parent company(s)
to gain access to bigger stars and a better
distribution network for their films.

7.  Technological Convergence
 Both Benefit from the technological convergence created by digital cinema:
 Warp benefits from cheaper production costs (Dead Men’s Shoes, 2003 Budget
£723,0000 and the ability to distribute more effectively.
 Working Titles benefit from this too but also allows access to cheaper special effects
(give examples) and wide scale DVD sales
 Media Convergence
 Both benefit from cross media convergence as means to a market their products.
 Warp benefit from the synergy of links Warp has with other production companies and
funding bodies. Also benefits from word of mouth support of Facebook/short film/film
websites/BBC films etc. Warp itself works on the principle of Media Convergence – it was
established as a music production company and “converged” into music web site/music
video/short film and then film.
 Working Titles benefits from the whole marketing operation that Universal has at its
disposal. Films made by WT can be distributed on general release at cinemas and on
DVD, TV and Blu-ray. They can be shown on a variety of TV stations owned by Universal
use Universal’s connections with NBC to access further TV stations both Nationally and
Globally.