On 4 May 2016, iris brought their annual round-up of all things SXSW to the historic Merchandise Mart building in downtown Chicago, in conjunction with digital startup hub 1871. The presentation brings together a run-down of weird and wonderful technology and innovation with a more thoughtful look at what lessons we can learn from the world's foremost interactive festival.

1. Welcome to SXMW 2016
#irisSXMW

2. “People who say it cannot be done should not
interrupt those who are doing it.”
–Chinese Proverb

3. #irisSXMW
Follow us:
Talk about us:
@irisWorldwideirisWorldwide iris Worldwide irisWorldwide Use our custom
SXMW filter!

4. Jordan Harper
CTO, iris Worldwide
@jordanharper

7. OBAMA DROPS IN
“The most important office in a
democracy is the office of the citizen.”
SOURCE: NEILSON BARNARD, GETTY IMAGES

8. Confidential © 2016Confidential © 2016
TILT BRUSH – PAINTING FROM A NEW PERSPECTIVE

9. SONY TURN TABLES INTERACTIVE
source: https://www.youtube.com/watch?v=k-gTqrR9rKI

10. KODAK CREATE IMMERSIVE MEMORIES
SOURCE: J. WALTER THOMPSON INTELLIGENCE

11. BUD LIGHT CREATES AN ORGAN GUITAR MASHUP

12. Confidential © 2016Confidential © 2016
DESKTOP BEER BREWING
SOURCE: PICO BREW

13. Confidential © 2016Confidential © 2016
AND DESKTOP GENOME EDITING
SOURCE: DESKGEN

14. OUTSOURCE YOUR PRESENTATIONS

17. 3D PRINTED ‘PIZZA’

18. COMING SOON: THE HYPERLOOP
SOURCE: HYPERLOOP TRANSPORTATION TECHNOLOGIES

19. WHAT’S THE BIG IDEA?

20. Confidential © 2016Confidential © 2016
“The closer technology becomes to
us, the more it becomes about us”
– Chris Risdon
SOURCE: CHRIS RISDON / DESIGNING BEHAVIOR CHANGE AT SCALE

22. Confidential © 2016Confidential © 2016
ROBOTS CAN OUTWORK US. AI CAN OUTTHINK US.
SOURCE: GOOGLE DEEPMIND

23. Confidential © 2016Confidential © 2016
“Innovation is nothing without
the human element.”
JJ Abrams
SOURCE: RODOLFO GONZALEZ / AMERICAN-STATESMAN

24. Confidential © 2016Confidential © 2016
SOURCE: NASA

25. 1. BEAUTY MATTERS
2. EMOTIONS DO THE TALKING
3. BEAT YOUR BRAIN BUGS
4. USE THE FORCE
5. REDUCE THE COGNITIVE LOAD

26. 1. BEAUTY MATTERS

27. SOURCE: HERZOG & DE MEURON

29. SOURCE: NEW YORK TIMES

30. 360 DEGREE DIRECTORS
SOURCE: MASHABLE

31. BEAUTIFUL TRANSACTIONAL WEB

32. ROBOTS ARE BECOMING MORE BEAUTIFUL
SOURCE: MASHABLE

33. SOURCE: GOOGLE

34. SOURCE: GOOGLE

35. WHO YA GONNA CALL?
COPYRIGHT: SONY PICTURES ENTERTAINMENT

36. JOHN MAEDA / #DESIGNINTECH
SOURCE: JOHN MAEDA

37. “89% of companies believe that
customer experience will be their
primary basis for competition by
2016, versus 36% four years ago”
– Gartner

38. DESIGN
“classical design”

39. DESIGN
“classical design”
BUSINESS
“design thinking”
TECHNOLOGY
“computational design”

40. DESIGN
“classical design”
BUSINESS
“design thinking”
TECHNOLOGY
“computational design”

41. 2. EMOTIONS
DO THE TALKING

42. SOCIAL MEDIA TO SOCIAL MESSAGING
SOURCE: FACEBOOK

43. :(

44. EMOJI: A NEW FORM OF EXPRESSION
Spoken Written
Informal ! "!
Formal # $%
SOURCE: SWIFTKEY/GRETCHEN MCCULLOCH

45. “They’re called ‘feelings’ for a reason.”
Dr Brené Brown

46. THE NEW VOCABULARY FOR THE HUMAN CONDITION

47. SOURCE: WWW.BEHANCE.NET/GRAPHICURRY

48. THE SCIENCE OF VIRALITY

49. CLICKABILITY SHAREABILITY SPREAD

50. SHAREABLE VS CLICKABLE CONTENT FROM UPWORTHY
SOURCE: UPWORTHY.COM

51. OUR IDEAL SELF VS OUR ACTUAL SELF

52. 3. BEAT YOUR
BRAIN BUGS

53. SOURCE:THE GUARDIAN/BEOWULF SHEEHAN

54. SOURCE: NASA

56. COPYRIGHT: 20TH CENTURY FOX / PARAMOUNT

57. UNCONCIOUS BIAS
SOURCE: MARGIE WARRELL

58. “Every CEO should be a Chief Diversity Officer”
Shari Slate, Cisco SOURCE: CISCO/YOUTUBE

59. SOURCE:TWITTER

60. I’m sorry,
what language
are you
speaking?
It sounds like
bullshit.

61. “The only wisdom
we’re going to find in
the next year is
uncommon wisdom”
– Bruce Sterling
SOURCE: SCOTT OLSON/GETTY IMAGES

62. 4. USE THE FORCE

63. Confidential © 2016Confidential © 2016
MOVE IT WITH YOUR MIND

64. Implicit
Automatic
Default everything
Interoperabiilty
Multiple sensors
Screens only when necessary
Explicit
Manual action required
Single purpose apps
Limited data
Select senses
Screen based

65. Confidential © 2016Confidential © 2016
MOOD ALTERING BRAIN STIMULATION

66. HAPTIC FEEDBACK
SOURCE: ULTRAHAPTICS / KINNER DUFORT

67. Confidential © 2016Confidential © 2016
“Speech and images are a much more
natural way to communicate.”
– Andrew Ng, Baidu
SOURCE: AMAZON

68. SOURCE: GOOGLE
YOUR PERSONAL AI PHOTO EDITOR

69. SIXTH SENSE EXPERIENCES

70. x.ai PERSONAL MEETING ASSISTANT
SOURCE: X.AI

71. SOURCE: X.AI

72. SOURCE: X.AI

74. source: https://www.youtube.com/watch?v=k1Chy3P89w8

75. 5. REDUCE THE
COGNITIVE LOAD

76. WE’RE AT ATTENTION CAPACITY

77. MINDFULNESS, MEDITATION AND HEADSPACE

78. SOURCE: J. WALTER THOMPSON INTELLIGENCE

79. SOURCE: HERE / DOPPLER LABS

80. SOURCE: HEADSPACE

81. If you can’t improve on silence
then you probably shouldn’t say
anything at all.
SOURCE: CEREAL MAGAZINE / RICH STAPLETON

82. 1. BEAUTY MATTERS
2. EMOTIONS DO THE TALKING
3. BEAT YOUR BRAIN BUGS
4. USE THE FORCE
5. REDUCE THE COGNITIVE LOAD