1. LEVELS OF ADDED VALUE
How to reach the TOP…
… and remain there for a long time!!
LEVEL
4
LEVEL
3
LEVEL
2
LEVEL
1
SIMPLY A GREAT PRODUCT
GREAT SERVICE
+
SUPPORT
HELPING PRODUCE
REAL + TANGIBLE
BUSINESS OUTCOMES
STRATEGIC PARTNER
+
TRUSTED ADVISOR
• You don’t sell
anymore PRICE
• Provide SUPPORT
• Deliver CUSTOMER
EXPERIENCE
• Look for new
BIZ NEEDS
• Deliver RESULTS
• Forget the past
STATUS QUO
• Be PROACTIVE
• Deliver IDEAS
• LISTEN
• Be THE VALUE
Avoid Complacency
Moving up the levels and striving for level 4 is a PERSONAL CHOICE …