Midterm exams are a necessary ingredient to optimize the student's learning of the marketing concepts in the course. The objective of this sample exam is to provide the students with a sense of what will be asked during the exam.
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The objective of the midterm exam is to
encourage students to study the materials and
lectures provided in the course.
Good performance in the midterm exam is
important to those who wish to earn a good
grade for the course.
The exam is designed to reward effort and
hardwork, and does not require
memorization.
Failing the midterm exam is impossible even for
those who do not prepare well. The result of a
midterm exam shall not be the basis of a
passing or failing grade.
Professor’s Note
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Which is not 1 of the 3 strategic
Cs?
A. Competition
B. Consumer
C. Company
D. Customer
Answer: B
Consumers are end-users of the product. They
only form a part of the more general term-
customers
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A. Competition only
B. Competition and Events
C. Competition, Events and
Experiences
D. Competition, Barriers to Entry and
Experiences
What does the symbol represent?
(Choose the best answer)
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A. Competition only
B. Competition and Events
C. Competition, Events and
Experiences
D. Competition, Barriers to Entry and
Experiences
What does the symbol represent?
(Choose the best answer)
Answer: C
Olympics represent the best competition. Also it
was used in the lecture as symbol for events and
experiences (mass communication.
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A. Develop Strategic Plans
B. Communicate and Deliver Value
C. Implement the Marketing Mix
D. Ensure long term growth
Which does not belong to the
group?
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A. Develop Strategic Plans
B. Communicate and Deliver Value
C. Implement the Marketing Mix
D. Ensure long term growth
Which does not belong to the
group?
Answer: C
The Marketing Mix is substituted by the more
correct term: “Building Strong Brands” as 1 of
7 Marketing Tasks for the 21st Century.