Marketing Management Course Overview by Prof. Remigio Joseph De Ungria of the Ateneo Graduate School of Business

1. 2011 Edition
Prof. Remigio Joseph De Ungria

2. Marketing Management
Course Roadmap Overview
2011 Edition
Prof. Remigio Joseph De Ungria, MBA, CDM

3. We will take a 15 session
journey!
1. Who are we?
2. Why should we excel?
3. How do we do it?
4. Where are we going?

4. We are eagles …

5. … but we are “BRANDED” eagles
who are like no other…

6. We will take a 15 session
journey!
1. Who are we?
2. Why should we excel?
3. How do we do it?
4. Where are we going?

7. Why this class?
To Finish Your MBA
 Failure Rate: 1 % or 30 students
 Incomplete course requirement (includes
absences)
To Gain from Your Investment
 P 18,000
 45 hours of weekday nights (formerly 60)
To Open Doors, Seize Opportunities

8. Ateneo print ad 1990’s

9. Primus
Interpares
First
Among
Equals
Ateneo print ad 1990’s

10. Primus
Interpares
First What’s the
Among difference
Equals between your
boss and you?
Ateneo print ad 1990’s

11. Our bosses are not
automatically, universally
 Older
 Smarter
 Harder working
 More educated
 More committed
 Provided better opportunities
Ateneo print ad 1990’s

12. Almost always, Bosses are
 Better compensated
 Have more perks
 Given more authority & responsibility

13. Why?
Because in the “eyes” of the company (the
customer)
Prices @
Sulit.com
Mar 19 2011
Iphone Cherry Mobile
Price= 38,000 Price= 2,990
Your bosses are considered better brands today

14. So What?
Because in the “eyes” of the company (the
customer)
Your bosses are considered better brands today
But we can improve, and be bosses by
becoming better brands tomorrow!

15. What’s in it for me?
We will see how marketing works…
In theory

16. What’s in it for me?
We will see how marketing works…
In my company
In theory

17. What’s in it for me?
We will see how marketing works…
In my home
In my company
In theory

18. What’s in it for me?
We will see how marketing works…
In me
In my home
In my company
In theory

19. What’s in it for me?
Then, do a personal brand re-launch
In me
In my home
In my company
In theory
Re-launch brand so it becomes Number 1!

20. I-marketing for your brand

21. We will take a 15 session
journey!
1. Who are we?
2. Why should we excel?
3. How do we do it?
4. Where are we going?

22. How? Instead of frowning
at “Say Cheese”..

23. How?
Will smile when we “See
the Cheese”

24. How? Will use
1. Models
2. Theories
3. Expert Presentations
4. Commercials
5. Movies
6. Applied Cases
7. Student Contributions

25. A Heart model to link
principles…

26. An process model to help
analysis…

27. A presentation model to help us
communicate effectively

28. A SPADER model for case
analysis

29. Learn from Philip Kotler:
renowned marketing guru

30. No need to reinvent wheel;
Use Kotler as foundation

31. Marketing strategy warfare &
peace…

32. Learning that we can take to our
job interviews…

33. We will take a 15 session
journey!
1. Who are we?
2. Why should we excel?
3. How do we do it?
4. Where are we going?

34. And start our 20 year
marketing plan

35. Remember:
To be somewhere you’ve never
been

36. Remember:
To be somewhere you’ve never
been
You must do something you’ve
never done…

37. 2011 Edition
Prof. Remigio Joseph De Ungria