Millions of visitors and millions of residents publish digital content in every city, every day - creating an unprecedented opportunity for tourism marketing and management. Designed for travel and tourism executives, this presentation shows how DMOs and CVBs can leverage "collective intelligence" to see their cities through the eyes of others, partner with operators to improve visitor experience, and showcase the best of crowdsourced content to create more effective marketing than ever before.

1. CO L L E C T I V E
I N T E L L I G E N C E
F O R C I TY TO U R I S M
M A N AG E M E N T

2. T H E R E ’ S S O M U C H T O
P R O M O T E I N E V E RY C I T Y…

3. T H E O P P O RT U N I T Y I S
M U C H B I G G E R T H A N
A N Y M A R K E T I N G T E A M

4. B U T Y O U H AV E H E L P…

5. M I L L I O N S O F R E S I D E N T S

6. M I L L I O N S O F V I S I T O R S

7. C O N S TA N T LY
S H A R I N G
D I G I TA L
C O N T E N T

8. C R E AT I N G A G O L D M I N E O F
I N F O R M AT I O N F O R Y O U

9. W H Y N O T U S E
T H I S
“ C O L L E C T I V E
I N T E L L I G E N C E ”
T O AT T R A C T
M O R E V I S I T O R S
T O Y O U R C I T Y ?

10. N O T B Y C R E AT I N G A
S P E C I A L # H A S H TA G T O
C O L L E C T S O C I A L C O N T E N T
… A N D H O P I N G P E O P L E
W I L L U S E I T

11. B U T B Y
L I S T E N I N G
W H E R E
P E O P L E
A R E
A L R E A D Y
TA L K I N G

12. O N L I N E S O C I A L M E D I A
A N D R E V I E W A N A LY S I S
R E V E A L S E V E RY T H I N G
E V E RY O N E H A S S A I D
A B O U T E V E RY
AT T R A C T I O N ,
E V E RY N E I G H B O R H O O D
I N Y O U R C I T Y

13. T H I S I S I N F O R M AT I O N
T H AT C A N B E U S E D I N
S O M A N Y WAY S …

14. I D E N T I F Y PAT T E R N S O F W H AT
V I S I T O R S L I K E A N D D I S L I K E
F R O M M I L L I O N S O F P I E C E S
O F D I G I TA L C O N T E N T
R E S E A R C H

15. G U I D E M E S S A G I N G
T O WA R D S W H AT P E O P L E
L O V E M O S T A B O U T
Y O U R D E S T I N AT I O N
M A R K E T I N G & P R

16. I N C R E A S E R E L E VA N C E B Y
S H A R I N G T I P S & H I G H L I G H T S
F R O M E A C H A U D I E N C E ,
F O R E A C H A U D I E N C E
W E B S I T E & E D I T O R I A L

17. P R O V I D E I N S I G H T S
T O I M P R O V E
G U E S T S AT I S FA C T I O N
H O T E L S E R V I C E S

18. T O D AY,
W E ’ R E A L L
P U B L I S H E R S

19. E V E RY V I S I T O R
E V E RY R E S I D E N T

20. N O W, Y O U C A N S E E T H R O U G H
T H E I R C O L L E C T I V E E Y E S

21. Y O U N O L O N G E R H AV E T O B E
T H E E X P E R T O N E V E RY T H I N G

22. A L L T H E
C O N T E N T
Y O U N E E D T O
U N D E R S TA N D
A N D
P R O M O T E
Y O U R C I T Y I S
A L R E A D Y O U T
T H E R E

23. Y O U R J O B I S T O
L I S T E N ,
P R O C E S S
& S H A R E
A L L T H I S C O N T E N T
T H AT ’ S B E I N G C R E AT E D

24. W O R K W I T H Y O U R
O P E R AT O R S A S PA R T N E R S ,
H E L P I N G T H E M I M P R O V E
T H E V I S I T O R E X P E R I E N C E

25. T H E N
S P O T L I G H T &
A M P L I F Y
A L L T H E
TA L E N T E D
C O N T E N T
C R E AT O R S I N
Y O U R C I T Y
T O AT T R A C T
N E W
V I S I T O R S

26. Working together, we can change the way
city tourism is managed and marketed

27. Questions?
Want specific examples?
Let’s talk:
@JosiahMackenzie
josiah@reviewpro.com