The document discusses key concepts related to e-commerce and e-business. It defines e-business and e-commerce, and outlines the three main categories of e-commerce: business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C). The document also discusses e-commerce fundamentals, infrastructure, environment, supply chain management, e-marketing, customer relationship management, change management, and m-commerce.

1. Balagolan, John Paul A.
E-COMMERCE

2. Introduction to E-Commerce and
E-Business
 E-Business - any business conducted using electronic media;
any business that makes some or all of its revenue via
Internet technology
 E-Commerce - The buying and selling of products and
services by businesses and consumers through an electronic
medium, without using any paper documents. E-commerce
is widely considered the buying and selling of products over
the internet, but any transaction that is completed solely
through electronic measures can be considered e-
commerce. E-commerce is subdivided into three categories:
business to business or B2B (Cisco), business to consumer or
B2C (Amazon), and consumer to consumer or C2C (eBay).

3. E-Commerce Fundamentals
 Business 2 Consumer (B2C) E-Commerce -In this form of
electronic commerce, businesses must develop attractive
electronic marketplaces to entice and sell products and
services to consumers.
 Business 2 Business (B2B) E-Commerce - This category of
electronic commerce involves both electronic business
marketplaces and direct market links between businesses.
 Consumer 2 Consumer (C2C) E-Commerce - The huge
success of online auctions like e-Bay, where consumers (as
well as businesses) can buy and sell with each other in an
auction process at an auction web site, makes this E-
commerce model an important E-commerce business
strategy.

4. E-Business Infrastructure
 The ar4chitecture of hardware, software.
Content and employees, customers and
partners.
 The five-layer model of e-business
infrastructure:
 E-Business services-applications layer.
 System Software Layer.
 Transport or network layer.
 Storage/Physical Layer.
 Content and data Layer.

5. E-Environment
 Factors governing internet adoption:
 Cost of access
 Value proposition
 Ease of use
 Security
 Fear of the unknown
 Ethical Issues and data protection:
 Privacy – What information is held about the individual?
 Accuracy – is it correct?
 Property – Who owns it and how can ownership be
transffered?
 Accessibility – who is allowed to access this information?

6. Supply Chain Management
 is the management of a network of interconnected
businesses involved in the provision of product and service
packages required by the end customers in a supply
chain.[2] Supply chain management spans all movement
and storage of raw materials, work-in-process inventory,
and finished goods from point of origin to point of
consumption.
 Another definition is provided by the APICS Dictionary
when it defines SCM as the "design, planning, execution,
control, and monitoring of supply chain activities with the
objective of creating net value, building a competitive
infrastructure, leveraging worldwide logistics,
synchronizing supply with demand and measuring
performance globally."

7. E-Marketing
 E-marketing means using digital technologies to help sell
your goods or services. These technologies are a valuable
complement to traditional marketing methods whatever
the size of your company or your business model.
 The basics of marketing remain the same – creating a
strategy to deliver the right messages to the right people.
What has changed is the number of options you have.
Though businesses will continue to make use of traditional
marketing methods, such as advertising, direct mail and
PR, e-marketing adds a whole new element to the
marketing mix. Many businesses are producing great
results with e-marketing and its flexible and cost-effective
nature makes it particularly suitable for small businesses.

8. Customer Relations Management
 According to one industry view, CRM consists of:
 Helping an enterprise to enable its marketing departments to
identify and target their best customers, manage marketing
campaigns and generate quality leads for the sales team.
 Assisting the organization to improve telesales, account, and
sales management by optimizing information shared by multiple
employees, and streamlining existing processes (for example,
taking orders using mobile devices)
 Allowing the formation of individualized relationships with
customers, with the aim of improving customer satisfaction and
maximizing profits; identifying the most profitable customers
and providing them the highest level of service.
 Providing employees with the information and processes
necessary to know their customers, understand and identify
customer needs and effectively build relationships between the
company, its customer base, and distribution partners.

9. Customer Relations management
 CRM (customer relationship management) is an
information industry term for methodologies,
software, and usually Internet capabilities that help
an enterprise manage customer relationships in an
organized way. For example, an enterprise might
build a database about its customers that described
relationships in sufficient detail so that
management, salespeople, people providing service,
and perhaps the customer directly could access
information, match customer needs with product
plans and offerings, remind customers of service
requirements, know what other products a customer
had purchased, and so forth.

10. Change Management
1) Change management is a systematic approach to dealing with
change, both from the perspective of an organization and on
the individual level. A somewhat ambiguous term, change
management has at least three different aspects, including:
adapting to change, controlling change, and effecting change. A
proactive approach to dealing with change is at the core of all
three aspects. For an organization, change management means
defining and implementing procedures and/or technologies to
deal with changes in the business environment and to profit
from changing opportunities.
2) In a computer system environment, change management refers
to a systematic approach to keeping track of the details of the
system (for example, what operating system release is running
on each computer and which fixes have been applied).

11. Analysis and design
 Analysis for E-Business
Understanding processes and information flows to
improve service delivery.
 Workflow
automation of a business process, in whole or in part
during which documents, information or tasked are
passed from one participant to another for action,
according to a set of procedural rues.
 Process modeling
the process and their constituent processes or the
dependencies between processes.

12. M-Commerce
 The use of wireless handheld devices such as
cellular phones and laptops to conduct
commercial transactions online. Mobile
commerce transactions continues to grow,
and the term includes the purchase and sale
of a wide range of goods and services, online
banking, bill payment, information delivery
and so on. Also known as m-commerce.

13. Management of Mobile Commerce
services
 Content development and distribution to
hand-held devices, contentcaching, pricing of
mobile commerce servicesThe emerging
issues in mobile commerce : The role of
emerging wirelessLANs and 3G/4G wireless
networks, personalized content
management,implementation challenges in
m-commerce, futuristic m-commerce
services.