The New Way of Learning. What has changed for Corporate Learning?
1. The New Way of Learning. What has changed for Corporate Learning?
Virtual Classroom, 10 September 2014
Jochen Robes, HQ Interaktive Mediensysteme GmbH, D-Wiesbaden
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Launch of adidas Group Learning Campus
adidas, 21/07/2014
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adidas Group Learning Campus: Background
29/05/2012: “Help us find the new way of working and learning”
... an invitation to the community: participate in our Blog Carnival!
24/03/2014: “Bringing the adidas Group Learning Campus to Life! – Learning in the 21st Century!”
... five core principles
25/04/2014: “Physical Locations for the New Way of Learning and the personal Future Workplace” ... a combination of digital and physical learning spaces
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adidas Group Learning Campus: More Ideas
adidas, 24/03/014
„The idea of attending a seminar for a few days once a year does indeed seem antiquated in today's digital world where everything is accessible anywhere anytime.“
„The concept enhances classic training and development activities through new digital technologies. From today onwards, learning is an integral part of our daily work.“
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adidas Group Learning Campus: Impressions
adidas, 24/03/014
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To discuss:
If you look at this illustration, what attracts you most?
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Agenda
Why a new Learning Campus? What are the challenges for Corporate Learning?
10. “Traditional training departments cannot build courses fast enough to keep up with the speed of change. ...
Person-to-person instruction is no longer cost-effective.” (Cross, July 2012)
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Challenges for Corporate Learning
11. “Learning and talent development is gradually becoming less about instruction and more about interaction.
We call this the ‘social shift’ in learning.” (CIPD, April 2013)
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Challenges for Corporate Learning
12. “In this hyper-connected age, people learn from Wikipedia, YouTube and Google as often on-the- go as from their desks.” (Conner u.a., May 2013)
Challenges for Corporate Learning
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13. “70% of what people know about their jobs, they learn informally from the people they work with.” (Jennings, 70:20:10 Forum)
Challenges for Corporate Learning
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14. “So, how do knowledge workers learn?
... Autonomously: Workers like to have a high level of choice and control over what they do and learn; they are self- directed, self-organised and self-managed.” (Hart, May 2013)
Challenges for Corporate Learning
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How might The New Way of Learning look like?
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The New Way of Learning includes ...
a growing number of open, accessible learning resources on the Web
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Example: Massive Open Online Courses (MOOCs)
8.750.666 subscriptions to 720 courses since April 2012!
The acronym MOOC is pronounced with a long oo sound, to rhyme with kook rather than book. The Oxford online dictionary added the term (as "Mooc") in August 2013.
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MOOCs: History and structure
A MOOC “is an online course aimed at unlimited participation and open access via the web.“ (Wikipedia)
The term MOOC was coined in 2008 in response to a course called Connectivism and Connective Knowledge.
MOOCs became popular when Stanford decided to launch three online courses in 2011.
The first MOOCs had a strong and deep collaborative philosophy (cMOOCs), but this philosophy has evolved to a commercial sense (xMOOCs).
Usually a MOOC runs over a number of weeks and offers short videos, readings, quizzes, discussions and assignments.
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MOOCs: Didactics and business model
Currently MOOCs work as a catalyst for all issues around online learning, especially in higher education and corporate learning.
Experts discuss:
the didactics of MOOCs (more than eLearning?)
the motivation of learners (very high drop-out rates!),
communication between experts and learners (when numbers exceed > 100?),
the value of letters of accomplishments and certificates.
Still missing: sustainable business models
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MOOCs: The Corporate Learning Perspective
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MOOCs as business-oriented content: to supplement corporate learning curricula
MOOCs as marketing: to strengthen the company‘s brand and to focus on new audiences (e.g. SAP)
MOOCs as role-models for Corporate Learning: to support company-wide change initiatives and to engage employees in the sharing of experiences and ideas
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To discuss:
Open Online Courses & MOOCs: What do you think of this trend?
Coursera
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that learners also become trainers and experts
The New Way of Learning means ...
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To discuss:
What might be the most important change for Corporate Learning?
The New Way of Learning:
includes a growing number of open, accessible learning resources on the Web
means that learners also become trainers and experts
means that knowledge workers join communities to share their ideas and to learn from each other
means that employees choose their own tools for working, communicating and learning
includes new approaches to recognize and verify (informal) learning
takes into account that learners want to talk about their own topics and experiences