SlideShare une entreprise Scribd logo
1  sur  31
Data Serfdom in the Modern Age:
Creating a Neo-Feudal Order
Jeremy Antley -- peasantmuse.com
                                   @jsantley #b2
i.r. Shipmaster Lana
                          ✦  Jeremy King, “The Nationalization of East
                                          “
                          Central Europe: Ethnicism, Ethnicity, and
                          Beyond”
                          ✦ 1879 Statue, built in Budejovice

                          (slavic/germanic language border)
                          ✦ 1917 became Czech symbol, 1942 Nazi

                          symbol, taken down by Communists and
                          returned in 1989

                          ✦How did so many interpretations of one
                          man's life come to the fore so often?

                          ✦   Interpretation of the Data Self.
(actually it’s Pushkin)
                                                                 @jsantley #b2
And on the pedestal these words appear:
"My name is Ozymandias, king of kings:
Look on my works, ye Mighty, and despair!"

Nothing beside remains.

   - Percy Byssey Shelley, 1818
- Percy Byssey Shelley, 1818
- Percy Byssey Shelley, 1818 Data Self.
     Depiction of Ancient
- Percy Byssey Shelley, 1818
  Note the lack of data about Ozy.



                                             @jsantley #b2
The Documentary Drive and the
                 creation of the modern Data Self

          - Hinged on getting people to accept asynchronicity
                              of Textual Dualism
     - Extension of the rational, enlightenment quest to know reality
   - Extension of the rational, enlightenment quest to know reality
- Extension of the rational, enlightenment quest to know reality
- Extension of the rational, enlightenment quest to know reality @jsantley #b2
@jsantley #b2
No longer just a data self issue, but
      also a data serf issue.
                                        @jsantley #b2
Dual Aspects of Data Serfdom,
         or why we toil for the Data Lords

First Aspect: Promise of becoming your own Data Lord.
[Most appealing]

Second Aspect: Promise of revealing to yourself a
reality you didn’t know existed. Verisimilitude is
revealed through the data self. [Most sustaining]



                                                @jsantley #b2
“But while we wait for a standard format, an open API, or really
any semblance of symbiosis in this industry, I think it’s important
to remember that my data is my data. It doesn’t belong to a
bracelet, or an app, or a company. While we wait for these
services to evolve, we shouldn’t have to wait to access the
data that’s tracked about our bodies.” (emphasis mine)

       - Paul Miller, Body Request: give me back my Fitness Data



                                                           @jsantley #b2
Dual Aspects of Data Serfdom,
         or why we toil for the Data Lords

First Aspect: Promise of becoming your own Data Lord.
[Most appealing]

Second Aspect: Promise of revealing to yourself a
reality you didn’t know existed. Verisimilitude is
revealed through the data self. [Most sustaining]



                                                @jsantley #b2
Bingo.
         @jsantley #b2
"Stacks. In 2012 it made less and less sense to talk
about "the Internet," "the PC business,"
"telephones," "Silicon Valley," or "the media," and
much more sense to just study Google, Apple,
Facebook, Amazon and Microsoft. These big five
American vertically organized silos are re-making
the world in their image."
                                      - Bruce Sterling
"Your technology will work perfectly within the silo
and with an individual stacks's (temporary) allies.
But it will be perfectly broken at the interfaces
between itself and its competitors."
                                    - Alexis Madrigal

                                                     @jsantley #b2
@jsantley #b2
@jsantley #b2
@jsantley #b2
@jsantley #b2
@jsantley #b2
QuickTime™ and a
          decompressor
are needed to see this picture.




                                  @jsantley #b2
Taken from actualfacebookgraphsearches.tumblr.com

This shift, from a book of faces to an indexed catalogue of varying
living and non-living objects, means Facebook can update me on
things as well as people...It’s a total deconstruction of my
augmented life.

                    - David Banks, First Impressions of Graph Search

                                                              @jsantley #b2
Why does the data self, much less
data serfdom, remain so appealing?
                                     @jsantley #b2
Social media systematically efface the
distinctions between forms of attention,
positing it as uniformly positive and thus
universally desirable. They do a poor job of
allowing us to calibrate our exposure, which
is always theoretically infinite despite
whatever temporary barrier privacy settings
erect. Their entire logic militates against it.

That sort of attention constitutes us as a
particular kind of sharing subject, confirming
that we are “being ourselves” when we
produce data, validating the primacy of
documents over immediate lived
experience. (emphasis mine)

                       - Rob Horning, Hi Haters!

                                 @jsantley #b2
Dual Aspects of Data Serfdom,
         or why we toil for the Data Lords

First Aspect: Promise of becoming your own Data Lord.
[Most appealing]

Second Aspect: Promise of revealing to yourself a
reality you didn’t know existed. Verisimilitude is
revealed through the data self. [Most sustaining]



                                                @jsantley #b2
First Aspect: Promise of becoming your own Data Lord. --->
This is augmented. But will acceptance ameliorate the crisis
encountered below?
Second Aspect: Promise of revealing to yourself a reality you
didn’t know existed. ---> This is in crisis. Asynchronicity is high.
People can detect signs of ‘Ossified Self’.
                                                               @jsantley #b2
@jsantley #b2
First Aspect: Promise of becoming your own Data Lord. --->
This is mostly removed. Exists now as a form of favoritism, a
currency of ephemeral nostalgia. Bondage remains.
Second Aspect: Promise of revealing to yourself a reality
you didn’t know existed. ---> This is mostly removed. Lived
Self freed from constraints of Data Self. Collection
continues.
                                                       @jsantley #b2
Captured Snaps from snapchatsfrommymom.tumblr.com
                                                    @jsantley #b2
Captured Snaps from snapchatsfrommymom.tumblr.com
                                                    @jsantley #b2
@jsantley #b2
@jsantley #b2

Contenu connexe

En vedette

Senior Project Speech
Senior Project SpeechSenior Project Speech
Senior Project Speech
dorris49882
 
Senior Project Product Work Log
Senior Project Product Work LogSenior Project Product Work Log
Senior Project Product Work Log
dorris49882
 
Adsizzler Publisher kit
Adsizzler Publisher kitAdsizzler Publisher kit
Adsizzler Publisher kit
Ranjeet Ranjan
 
Presentation slide share
Presentation slide sharePresentation slide share
Presentation slide share
emmajaynezzzzz
 
Senior Project speech
Senior Project speechSenior Project speech
Senior Project speech
dorris49882
 
Slidesharejing
SlidesharejingSlidesharejing
Slidesharejing
nguyent926
 
Presentacion ABALAR OFICIAL
 Presentacion ABALAR OFICIAL Presentacion ABALAR OFICIAL
Presentacion ABALAR OFICIAL
EDEVN
 
عرض تقديمي لمادة الحاسب الألي
عرض تقديمي لمادة الحاسب الأليعرض تقديمي لمادة الحاسب الألي
عرض تقديمي لمادة الحاسب الألي
wsm2008
 
Senior Project Pictures
Senior Project PicturesSenior Project Pictures
Senior Project Pictures
dorris49882
 

En vedette (17)

Get Rid Of Smart Data Recovery In Few Simple Automatic Steps
Get Rid Of  Smart Data Recovery In Few Simple Automatic StepsGet Rid Of  Smart Data Recovery In Few Simple Automatic Steps
Get Rid Of Smart Data Recovery In Few Simple Automatic Steps
 
Senior Project Speech
Senior Project SpeechSenior Project Speech
Senior Project Speech
 
Introduction à Arduino
Introduction à ArduinoIntroduction à Arduino
Introduction à Arduino
 
Senior Project Product Work Log
Senior Project Product Work LogSenior Project Product Work Log
Senior Project Product Work Log
 
Adsizzler Publisher kit
Adsizzler Publisher kitAdsizzler Publisher kit
Adsizzler Publisher kit
 
McDaniel College ODMA Parent Preview
McDaniel College ODMA Parent PreviewMcDaniel College ODMA Parent Preview
McDaniel College ODMA Parent Preview
 
Presentation slide share
Presentation slide sharePresentation slide share
Presentation slide share
 
Senior Project speech
Senior Project speechSenior Project speech
Senior Project speech
 
Registration and archway overview 110512pptx 1
Registration and archway overview 110512pptx 1Registration and archway overview 110512pptx 1
Registration and archway overview 110512pptx 1
 
Slidesharejing
SlidesharejingSlidesharejing
Slidesharejing
 
Presentacion ABALAR OFICIAL
 Presentacion ABALAR OFICIAL Presentacion ABALAR OFICIAL
Presentacion ABALAR OFICIAL
 
عرض تقديمي لمادة الحاسب الألي
عرض تقديمي لمادة الحاسب الأليعرض تقديمي لمادة الحاسب الألي
عرض تقديمي لمادة الحاسب الألي
 
Parent Preview- Bursar's Office
Parent Preview- Bursar's OfficeParent Preview- Bursar's Office
Parent Preview- Bursar's Office
 
Remove West Yorkshire Ransomware In Few Simple Automatic Steps
Remove West Yorkshire Ransomware In Few Simple Automatic Steps Remove West Yorkshire Ransomware In Few Simple Automatic Steps
Remove West Yorkshire Ransomware In Few Simple Automatic Steps
 
Remove Windows Safety Toolkit In Few Simple Automatic Steps
Remove Windows Safety Toolkit In Few Simple Automatic StepsRemove Windows Safety Toolkit In Few Simple Automatic Steps
Remove Windows Safety Toolkit In Few Simple Automatic Steps
 
Remove Hotmail Hacker - Guideline For Automatic Removal
Remove Hotmail Hacker - Guideline For Automatic RemovalRemove Hotmail Hacker - Guideline For Automatic Removal
Remove Hotmail Hacker - Guideline For Automatic Removal
 
Senior Project Pictures
Senior Project PicturesSenior Project Pictures
Senior Project Pictures
 

Similaire à Data Serfdom in the Modern Age

A single bag of money is stronger than two bags of truth.
A single bag of money is stronger than two bags of truth.A single bag of money is stronger than two bags of truth.
A single bag of money is stronger than two bags of truth.
Rhea Myers
 
Your ship will come in when the tide is right and the wind is fair.
Your ship will come in when the tide is right and the wind is fair.Your ship will come in when the tide is right and the wind is fair.
Your ship will come in when the tide is right and the wind is fair.
Rhea Myers
 
The man being carried does not realize how far away the town really is.
The man being carried does not realize how far away the town really is.The man being carried does not realize how far away the town really is.
The man being carried does not realize how far away the town really is.
Rhea Myers
 
Love everyone, even trainspotters.
Love everyone, even trainspotters.Love everyone, even trainspotters.
Love everyone, even trainspotters.
Rhea Myers
 
Aiming isn't hitting.
Aiming isn't hitting.Aiming isn't hitting.
Aiming isn't hitting.
Rhea Myers
 
All have a right to be heard and a responsibility to listen.
All have a right to be heard and a responsibility to listen.All have a right to be heard and a responsibility to listen.
All have a right to be heard and a responsibility to listen.
Rhea Myers
 
The wallet of the timid man neither increases nor decreases.
The wallet of the timid man neither increases nor decreases.The wallet of the timid man neither increases nor decreases.
The wallet of the timid man neither increases nor decreases.
Rhea Myers
 
Do not look where you fell, but where you slipped.
Do not look where you fell, but where you slipped.Do not look where you fell, but where you slipped.
Do not look where you fell, but where you slipped.
Rhea Myers
 
No gain is so certain as that which proceeds from the economical use of what ...
No gain is so certain as that which proceeds from the economical use of what ...No gain is so certain as that which proceeds from the economical use of what ...
No gain is so certain as that which proceeds from the economical use of what ...
Rhea Myers
 
Begin to weave and God will give the thread.
Begin to weave and God will give the thread.Begin to weave and God will give the thread.
Begin to weave and God will give the thread.
Rhea Myers
 
Cultural.cohesion.upload
Cultural.cohesion.uploadCultural.cohesion.upload
Cultural.cohesion.upload
chaucerbarnes
 
A promise is a cloud; fulfillment is rain.
A promise is a cloud; fulfillment is rain.A promise is a cloud; fulfillment is rain.
A promise is a cloud; fulfillment is rain.
Rhea Myers
 
Boast during the day; be humble at night.
Boast during the day; be humble at night.Boast during the day; be humble at night.
Boast during the day; be humble at night.
Rhea Myers
 
Events follow one another like the days of the week.
Events follow one another like the days of the week.Events follow one another like the days of the week.
Events follow one another like the days of the week.
Rhea Myers
 
Know thyself.
Know thyself.  Know thyself.
Know thyself.
Rhea Myers
 
A square peg needs to find a square hole, or make one.
A square peg needs to find a square hole, or make one.A square peg needs to find a square hole, or make one.
A square peg needs to find a square hole, or make one.
Rhea Myers
 

Similaire à Data Serfdom in the Modern Age (20)

A single bag of money is stronger than two bags of truth.
A single bag of money is stronger than two bags of truth.A single bag of money is stronger than two bags of truth.
A single bag of money is stronger than two bags of truth.
 
The Future of Marketing: Make Things People Want or Make People Want Things?
The Future of Marketing: Make Things People Want or Make People Want Things?The Future of Marketing: Make Things People Want or Make People Want Things?
The Future of Marketing: Make Things People Want or Make People Want Things?
 
Your ship will come in when the tide is right and the wind is fair.
Your ship will come in when the tide is right and the wind is fair.Your ship will come in when the tide is right and the wind is fair.
Your ship will come in when the tide is right and the wind is fair.
 
The man being carried does not realize how far away the town really is.
The man being carried does not realize how far away the town really is.The man being carried does not realize how far away the town really is.
The man being carried does not realize how far away the town really is.
 
Love everyone, even trainspotters.
Love everyone, even trainspotters.Love everyone, even trainspotters.
Love everyone, even trainspotters.
 
Aiming isn't hitting.
Aiming isn't hitting.Aiming isn't hitting.
Aiming isn't hitting.
 
All have a right to be heard and a responsibility to listen.
All have a right to be heard and a responsibility to listen.All have a right to be heard and a responsibility to listen.
All have a right to be heard and a responsibility to listen.
 
Sime 100% (en)
Sime 100% (en)Sime 100% (en)
Sime 100% (en)
 
The wallet of the timid man neither increases nor decreases.
The wallet of the timid man neither increases nor decreases.The wallet of the timid man neither increases nor decreases.
The wallet of the timid man neither increases nor decreases.
 
Do not look where you fell, but where you slipped.
Do not look where you fell, but where you slipped.Do not look where you fell, but where you slipped.
Do not look where you fell, but where you slipped.
 
No gain is so certain as that which proceeds from the economical use of what ...
No gain is so certain as that which proceeds from the economical use of what ...No gain is so certain as that which proceeds from the economical use of what ...
No gain is so certain as that which proceeds from the economical use of what ...
 
Begin to weave and God will give the thread.
Begin to weave and God will give the thread.Begin to weave and God will give the thread.
Begin to weave and God will give the thread.
 
Cultural.cohesion.upload
Cultural.cohesion.uploadCultural.cohesion.upload
Cultural.cohesion.upload
 
A promise is a cloud; fulfillment is rain.
A promise is a cloud; fulfillment is rain.A promise is a cloud; fulfillment is rain.
A promise is a cloud; fulfillment is rain.
 
Boast during the day; be humble at night.
Boast during the day; be humble at night.Boast during the day; be humble at night.
Boast during the day; be humble at night.
 
Events follow one another like the days of the week.
Events follow one another like the days of the week.Events follow one another like the days of the week.
Events follow one another like the days of the week.
 
Intelligence, Insight, and the role of Scale: Data stories from the business ...
Intelligence, Insight, and the role of Scale: Data stories from the business ...Intelligence, Insight, and the role of Scale: Data stories from the business ...
Intelligence, Insight, and the role of Scale: Data stories from the business ...
 
Know thyself.
Know thyself.  Know thyself.
Know thyself.
 
Make Things People Want - Skillswap, Brighton Digital Festival, 2012
Make Things People Want - Skillswap, Brighton Digital Festival, 2012Make Things People Want - Skillswap, Brighton Digital Festival, 2012
Make Things People Want - Skillswap, Brighton Digital Festival, 2012
 
A square peg needs to find a square hole, or make one.
A square peg needs to find a square hole, or make one.A square peg needs to find a square hole, or make one.
A square peg needs to find a square hole, or make one.
 

Dernier

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 

Dernier (20)

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-IIFood Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
 

Data Serfdom in the Modern Age

  • 1. Data Serfdom in the Modern Age: Creating a Neo-Feudal Order Jeremy Antley -- peasantmuse.com @jsantley #b2
  • 2. i.r. Shipmaster Lana ✦ Jeremy King, “The Nationalization of East “ Central Europe: Ethnicism, Ethnicity, and Beyond” ✦ 1879 Statue, built in Budejovice (slavic/germanic language border) ✦ 1917 became Czech symbol, 1942 Nazi symbol, taken down by Communists and returned in 1989 ✦How did so many interpretations of one man's life come to the fore so often? ✦ Interpretation of the Data Self. (actually it’s Pushkin) @jsantley #b2
  • 3. And on the pedestal these words appear: "My name is Ozymandias, king of kings: Look on my works, ye Mighty, and despair!" Nothing beside remains. - Percy Byssey Shelley, 1818 - Percy Byssey Shelley, 1818 - Percy Byssey Shelley, 1818 Data Self. Depiction of Ancient - Percy Byssey Shelley, 1818 Note the lack of data about Ozy. @jsantley #b2
  • 4. The Documentary Drive and the creation of the modern Data Self - Hinged on getting people to accept asynchronicity of Textual Dualism - Extension of the rational, enlightenment quest to know reality - Extension of the rational, enlightenment quest to know reality - Extension of the rational, enlightenment quest to know reality - Extension of the rational, enlightenment quest to know reality @jsantley #b2
  • 6. No longer just a data self issue, but also a data serf issue. @jsantley #b2
  • 7.
  • 8. Dual Aspects of Data Serfdom, or why we toil for the Data Lords First Aspect: Promise of becoming your own Data Lord. [Most appealing] Second Aspect: Promise of revealing to yourself a reality you didn’t know existed. Verisimilitude is revealed through the data self. [Most sustaining] @jsantley #b2
  • 9. “But while we wait for a standard format, an open API, or really any semblance of symbiosis in this industry, I think it’s important to remember that my data is my data. It doesn’t belong to a bracelet, or an app, or a company. While we wait for these services to evolve, we shouldn’t have to wait to access the data that’s tracked about our bodies.” (emphasis mine) - Paul Miller, Body Request: give me back my Fitness Data @jsantley #b2
  • 10. Dual Aspects of Data Serfdom, or why we toil for the Data Lords First Aspect: Promise of becoming your own Data Lord. [Most appealing] Second Aspect: Promise of revealing to yourself a reality you didn’t know existed. Verisimilitude is revealed through the data self. [Most sustaining] @jsantley #b2
  • 11. Bingo. @jsantley #b2
  • 12.
  • 13. "Stacks. In 2012 it made less and less sense to talk about "the Internet," "the PC business," "telephones," "Silicon Valley," or "the media," and much more sense to just study Google, Apple, Facebook, Amazon and Microsoft. These big five American vertically organized silos are re-making the world in their image." - Bruce Sterling "Your technology will work perfectly within the silo and with an individual stacks's (temporary) allies. But it will be perfectly broken at the interfaces between itself and its competitors." - Alexis Madrigal @jsantley #b2
  • 14.
  • 20. QuickTime™ and a decompressor are needed to see this picture. @jsantley #b2
  • 21. Taken from actualfacebookgraphsearches.tumblr.com This shift, from a book of faces to an indexed catalogue of varying living and non-living objects, means Facebook can update me on things as well as people...It’s a total deconstruction of my augmented life. - David Banks, First Impressions of Graph Search @jsantley #b2
  • 22. Why does the data self, much less data serfdom, remain so appealing? @jsantley #b2
  • 23. Social media systematically efface the distinctions between forms of attention, positing it as uniformly positive and thus universally desirable. They do a poor job of allowing us to calibrate our exposure, which is always theoretically infinite despite whatever temporary barrier privacy settings erect. Their entire logic militates against it. That sort of attention constitutes us as a particular kind of sharing subject, confirming that we are “being ourselves” when we produce data, validating the primacy of documents over immediate lived experience. (emphasis mine) - Rob Horning, Hi Haters! @jsantley #b2
  • 24. Dual Aspects of Data Serfdom, or why we toil for the Data Lords First Aspect: Promise of becoming your own Data Lord. [Most appealing] Second Aspect: Promise of revealing to yourself a reality you didn’t know existed. Verisimilitude is revealed through the data self. [Most sustaining] @jsantley #b2
  • 25. First Aspect: Promise of becoming your own Data Lord. ---> This is augmented. But will acceptance ameliorate the crisis encountered below? Second Aspect: Promise of revealing to yourself a reality you didn’t know existed. ---> This is in crisis. Asynchronicity is high. People can detect signs of ‘Ossified Self’. @jsantley #b2
  • 27. First Aspect: Promise of becoming your own Data Lord. ---> This is mostly removed. Exists now as a form of favoritism, a currency of ephemeral nostalgia. Bondage remains. Second Aspect: Promise of revealing to yourself a reality you didn’t know existed. ---> This is mostly removed. Lived Self freed from constraints of Data Self. Collection continues. @jsantley #b2
  • 28. Captured Snaps from snapchatsfrommymom.tumblr.com @jsantley #b2
  • 29. Captured Snaps from snapchatsfrommymom.tumblr.com @jsantley #b2