1. Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:
• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 13: Planning & Pitching a Print Based Media Product – LO 4
Unit 30: UK Media Publishing – LO 4
Assessment criteria
covered by the
activity:
Unit 13 and 30 – LO4 – Be able to pitch their ideas on proposed print-based
products to an editor, client or focus group.
Client = Publisher
Candidate name: Jessica Sheridan Candidate number: 1666
Date, time and
venue of the activity
being carried out:
Tuesday 26th
January 2016 – MS 1 – 10am
Full description of
the activities being
carried out by the
candidate:
• The candidate is to pitch their idea for a new UK Based Music
Magazine.
• They will provide a Proposal, a Budget Breakdown, Production Plan,
Budget Breakdown, Outline WHO the target audience are and HOW
they are going to market the product across different platforms and
provide an overview of the 1st
Issue Front Cover and DPS for BOTH
ideas
• The students will also pitch their planning & research that they
undertook as well.
• Time limit: 10 minutes
Date: Tuesday 26th
January 2016
Witness name:
Teacher
Mr. Nicholas Crafts Witness signature:
Teacher
Job title: Head of Media, Film &
ICT
Relationship to the
candidate
Teacher
Contact details:
Email/School number
ncrafts@st-andrews.surrey.sch.uk
2. Checklist – Unit 13
Tasks Done
✓
Tasks Done
✓
Has the student discussed the Proposal
- ✓ for the magazine including Genre
✓, Competitor(s), Content of the
Magazine and HOW the magazine will
be marketed? – Website, social media
✓
Verbal Introduction? – Lacking in a
welcome
✓
½
Has the student discussed the Proposal
- ✓ for the magazine including Genre
Title - ✓,, Format - Competitor(s),
Content of the Magazine HOW the
magazine will be marketed? – Website,
social media ✓
Verbal Introduction? – Lacking in a
welcome
✓
½
Production Plans – Are these covered
in detail?
✓ Target Audience – Spending Power -
MISSING
X
Budget Summary – Job roles and
salaries’ - ✓ - Advert to promote the
magazine was well chosen! Start up
costs, Marketing costs – HOW much
will it cost to advertise the magazine
and WHERE?, Distribution costs - ✓,
Sources of income (Advertising,
Subscription sales)
1/2 Pre-Production Materials – Graphic
Layouts and Drafts - ✓, Flat Plans - ✓
Lacking in the necessary conventions
though, Font Styles, Plan for images -
MISSING, House style/colour scheme
1/2
Target Audience – No overview of how
theories apply
X Front Cover
Improvements will need to be made to
the final version
✓
Pre-Production Materials – Drafts - ✓,
Flat Plans - Lacking in the necessary
conventions though, Font Styles, Plan
for images - MISSING, Plan for images -
MISSING, House style/colour scheme,
Mood Board - ✓ – Test Photography
1/2 DPS
Improvements will need to be made to
the final version
✓
Plan for the magazine – sales figures,
Profit/Loss breakdown – Confusing
1/2 Opportunity for feedback ✓
3. and not clear enough Figures are
realistic, Future editions, Subscription
Offer
Front Cover ✓
DPS 1/2
Opportunity for feedback
Feedback – Mr Crafts
WWW
• Good overview of BOTH Magazines in terms of the Proposals and basic information
regarding the magazine – Audience/Frequency/meanings behind the name
• Good outline of the meanings and decisions behind the masthead
• Detailed overview of the meanings behind the colour choices for BOTH magazines
• Some impressive pre-production plans, particularly the Graphic Layouts
• Good level of research into the Distribution costs and how much income will be generated
by the circulation of the magazine.
• Budget Summary – Office equipment and Advertising revenue – are covered in depth.
EBI
• DPS – INCOMPLETE and lacking in conventions such as the Drop Capital
• Distribution – “Amount of the copies I’ll be doing” – distributing? Put into circulation?
LACKING in industry terminology
• Flat Plan – Lacking in the conventional layout
• “I’m going to be using Facebook because its cheap” – How do you know this?
• Production Plan – Launch Date needs to be included
5. Additional information:
The witness must be an individual, not related to the learner, who is in a position to make valid
comment about their performance.
It is not acceptable for candidates to produce written witness statements for witnesses to sign.
Witness statements:
• must describe what they witnessed the candidate doing
• can be written or oral accounts of a candidate’s performance
• do not have to be written by the witness, they may be recorded by the assessor after
discussion with the witness and confirmed as accurate by the witness
• should not contain just a list of the skills
• should not be used to evidence the achievement of a whole unit
The assessor will then judge whether the evidence presented meets the standards required by the
assessment criteria for the unit. Often it will be necessary for assessors to make contact with
witnesses to ensure:
a) the witness statement is authentic
b) the assessor’s interpretation of the witness statement is accurate
6. Additional information:
The witness must be an individual, not related to the learner, who is in a position to make valid
comment about their performance.
It is not acceptable for candidates to produce written witness statements for witnesses to sign.
Witness statements:
• must describe what they witnessed the candidate doing
• can be written or oral accounts of a candidate’s performance
• do not have to be written by the witness, they may be recorded by the assessor after
discussion with the witness and confirmed as accurate by the witness
• should not contain just a list of the skills
• should not be used to evidence the achievement of a whole unit
The assessor will then judge whether the evidence presented meets the standards required by the
assessment criteria for the unit. Often it will be necessary for assessors to make contact with
witnesses to ensure:
a) the witness statement is authentic
b) the assessor’s interpretation of the witness statement is accurate
