jess sheridan - unit 15 pitch

1. My Pitch – Unit 15
By Jess Sheridan

2. Advert of Inspiration
This is my advert of inspiration for
my poster. I have chosen this one
because it has bright colours and
stands out to the audience. Also
because I liked the small images
around the headlines because it
catches peoples eye sight and
makes them concentrate more
into the detail of the poster.

3. Proposals

5. Proposals

6. Font styles
These are my font styles I might be using for my
festival.

7. Chosen font style
• I have chosen this font style because it stands
out and is bold to my target audience. Also it
is curly and looks jolly and cheerful.

8. Mind Map
F - festival
Target audience-
my festival would appeal to 16-
35 year olds, female and male
because of the eclectic genre
meaning it has a range of genres
therefore would appeal to a
range of different audiences.
Colour scheme – the colours I
will be using are; blue, green,
yellow and pink. I have chosen
these colours because they are
bright and makes my
poster/advertisement stand out.
I have named my poster/advertisement
‘F festival’ the ‘F’ stands for fever, this
means it has warmth, passion, joy, and
thrill in the name ‘fever’.
Slogans:
“When words fail, music
speaks”
“Rock Off and Rave on”
“Bring music to life”
“Eat.Sleep.Rave.Repeat”
“Have music your way”
“Music is our middle name”
“Making music taste better”
“Step into the music”
Frequency of release – I would start with the main
headliners first and then what dates they are playing. I will
start advertising near the beginning of the year and then
carry on every few weeks so people have a few months to
decide.

9. Mood board

10. Graphic layout
Ffestival
Cover
lines
Cover
lines
Cover
lines
Cover
lines
Dates and times

11. Hand drawn drafts

12. Logo design
The logo on the left is my logo and the one on the right is my poster of
inspiration. They both are similar because I like the way V-Festival made their
logo. They both have something which stands out on it. For example; on my
logo the colour of it makes it stand out and on the V-Festival poster the ‘V’ is
bright red with a white shadow behind it to make it stand out and make the ‘V’
represent Virgin media.

13. Photo-shoot plan
I have taken pictures of these because it is for my photo-shoot plan and I needed the
pictures to put on my advertisement and my poster.

14. Photo-Shoot Plan

15. House style
My house style is pink ,blue, yellow and green. I have chosen
these colours because they remind me of summer and stand out,
also make the poster/advertisement look bright and inviting.
I have chosen the colour yellow because it’s the colour of
sunshine which promotes that my festival is in the summer.
Yellow also produces a warming effect to my poster as well. The
colour pink represents caring, compassion and love, I have put
pink into my poster to show love and caring towards the
audience.

16. Main Headlines / Artists
I have chosen these artists because they are popular to the target audience I have spoken
about for my festival. They are all well known so everyone will know them.

17. Production Plan Week 1 - 28th July
Week
beginning:
Monday
Decide on the
advertisements I
want to produce
and the audio-
visual
Discuss ideas
Tuesday
Discuss
ideas
Wednesda
y
Start on all
advertisem
ents with
all
members
of staff
Thursday
Design
house style
Friday
Design
house style
and artists
Decide
what
artists will
be on the
audio-
visual
advertisem
ent and
decide on
locations
for filming
advertisem
ent
Saturday
DAYS OFF
Sunday
DAYS OFF
Complete by:
Monday 3rd
July
Complete
by:
4th July
Complete
by:
5th July
Complete
by:
6th July
Complete
by:
7th July
Complete
by:
8th July
Complete
by:
9th July
In the production
plan I have shown
how long it will
take to produce
the advertisements
step by step. The
production plan
highlights the plan
for all the
advertisements
including the
audio-visual

18. Week 2
Week beginning:
Monday Tuesday Wednesday Thursday Friday Saturday
DAYS OFF
Sunday
DAYS OFF
Create all
advertisements
Create all
advertisements
Create all
advertisements
Create all
advertisements
Create all
advertisements
Complete by:
10th July
Complete by:
12th July
Complete by:
13th July
Complete by:
14th July
Complete by:
15th July
Complete by:
16th July
Complete by:
17th July

19. Week 3
Week beginning:
Monday
Create all
advertisements
Tuesday
Create all
advertisements
Wednesday
Check over all
ideas and
discuss
Thursday
Add any details
if necessary
Friday Saturday
DAYS OFF
Sunday
DAYS OFF
Complete by:
18th July
Complete by:
19th July
Complete by:
20th July
Complete by:
21st July
Complete by:
22nd July
Complete by:
24th July
Complete by:
25th July

20. Week 4
Week beginning:
Monday Tuesday Wednesday Thursday Friday Saturday
DAYS OFF
Sunday
DAYS OFF
Finish producing the
advertisements
Advertisements
for printing or
sent to
distribution
company –
audio-visual
checked by ASA
and OFCOM
ALL
advertisements
launch
Complete by:
26th July
Complete by:
27th July
Complete by:
28th July
Complete by: Complete by: Complete by: Complete by:

21. Location Recce

22. Location Recce

23. LEGAL AND ETHICAL ISSUES
Copy right issues – Copyright means you have to ask for permission to use their work. This can be shown on
a photo or written work. This means I will have copyright on my work so then people will have to email me
and ask for permission to use my work.
© will be located above my barcode so when the readers are reading the price of the poster they will see
that it has the copy right symbol on it.
To make sure everything is ethical and respectful for the audience to view and also no adverts should not be
giving false information about what they are selling or promoting or exaggerate claims made.
It is important that no offensive/violent language is anywhere on my adverts and that everything stated on
there is legit otherwise there would be defamation and libel.
Source: https://www.ukdataservice.ac.uk/manage-data/legal-ethical

24. Audio Visual Advertisement
If I was to create a visual advertisement for my upcoming festival, I
would include all of the main headlines; for example, Beyoncé, The
script, Justin Bieber and DJ EZ. My target audience is 16-35 year olds,
female and male because of the eclectic genre meaning it has a
range of genres therefore would appeal to a range of different
audiences. Having these artists play at my festival will help promote
my target audience. I will film it on 28th July in (Chelmsford). I have
chosen this place because its where V -Festival is and that is my
festival of inspiration.

25. Risk Assessment

26. • HP Stream 11-r001na Laptop 32GB (Violet Purple)
• £159.00 x 1 = £159
1 poster costs £17
I am going to print 1,000 posters out
£17 (per 10 units) x 1,000 = £100
Graphic Designer £19,870
Interim £1,655
http://www.alocalprinter.co.uk/a4-and-a3-posters

27. Employees Salary per year
Graphic Designer £19,870
Editor £23,260
Production Editor £22,700
Editorial assistant £18,463
Reporter £21,134
Legal £20,000 - £30,000
Human resources £17,000
Publisher £50,000
TOTAL COST; £192,427

28. LEGAL AND ETHICAL
When creating print based advertisements I need to make sure they don’t
have copyright infringement. Copyright is one of the main types of
intellectual property. Others include designs, patents and trademarks.
Intellectual property allows a person to own things they create in the
same way as something physical can be owned. It is the right to prevent
others copying or reproducing someone's work.
This is relevant to to my festival because people might photocopy the logo
or the pictures on the posters. Looking at Libel they would have to make
sure that nothing in print can be classed as defamation and also Royalties
comes into it, anyone who wants to use someone's work, for example a
logo, they will receive royalties depending on the amount of income
generated.

29. LEGAL AND ETHICAL
• To continue with legal and ethical issues a model
release form will need to be made for the person
who is being photographed to sign. Furthermore,
public interest is important as you have the
welfare of the general public in mind.
Furthermore, violence and offensive behaviour is
a legal and ethical issue, you must be aware of
children who may read the advertisements. It is
important the print based advertisement does not
have any offensive language such as swearing and
do not include any violence such as violent
concert images.

30. ETHICAL & LEGAL ISSUES
Copy right issues – Copyright means you have to ask for permission to use their work. This can be shown on
a photo or written work. This means I will have copyright on my work so then people will have to email me
and ask for permission to use my work.
© will be located above my barcode so when the readers are reading the price of the poster they will see
that it has the copy right symbol on it.
To make sure everything is ethical and respectful for the audience to view and also no adverts should not be
giving false information about what they are selling or promoting or exaggerate claims made.
It is important that no offensive/violent language is anywhere on my adverts and that everything stated on
there is legit otherwise there would be defamation and libel.
Source: https://www.ukdataservice.ac.uk/manage-data/legal-ethical

31. CAMPAIGN MESSAGE
The USP of my poster is
the colour and small
images, the colour stands
out and this is especially
important for a pass
along audience. The
images around the
outside makes the poster
appealing to look at and
it highlights the festival
with will exciting.

32. Comparison of Existing Products
My final product is very similar
to my inspiration one which is V
Festival. I have used all the small
images around the edge of the
page, however my images are a
lot brighter which makes the
poster stand out more. I have
also ‘repeated’ (Steve Neale
1980) the boxes with the artist
names inside them. I wanted to
‘repeat’ (Steve Neale – 1980)
certain conventions so my
advertisements looked as
professional if not better.

33. Final Advertisement/Poster
Launch date: Friday 28th July