Media needs an engaged audience and advertisers. Advertisers need good content. Bloggers have both. Collaborate! Keynote for Creative Mornings Utrecht.
14. FUTURE OF PUBLISHING:
BLOGGERS > MEDIA > BRANDS
• Media need an online engaged audience
and money from advertisers
• Advertisers (brands) need relevant quality
content
Who has both?
BLOGGERS!
15. FUTURE OF PUBLISHING:
BLOGGERS > MEDIA > BRANDS
• Media need an online engaged
audience and money from
advertisers
• Advertisers (brands) need relevant
quality content
Who has both?
BLOGGERS!
17. COLLABORATE with each other
@kirst_enj
justK.nl
content strategy & blogcoaching
Assignment for this morning:
Introduce yourself to someone you don’t know yet
and tweet or Instagram it with hashtag
#CM_collaborate