Social Media presentation for the IREM Northern Ohio Chapter. Discussion of best practices and tips for getting started.

1. Welcome to the Social Media Seminar- I hope your brain is ready for some action! http://todaysmeet.com/IREMOhio

2. Social Media is Not a Fad Any Statistics Jump Out At You? 96% of Millennials have joined a social network Facebook Tops Google for Weekly Traffic Facebook 3rd largest country! Email passe? YouTube 2nd largest search engine It’s a Fundamental Shift in the way we communicate

3. What Do You Know About Twitter?

4. Linkedin-A Must for all Professionals

5. YouTube- A Search Engine In Its Own Rank 2 Billion Views Per Day as of May 2010

6. How Much Do You “Like…”

7. Social Media For News And Info News Breaks Faster Real Time Coverage From Numerous Perspectives Allows For Help and Relief to Move Faster Any Examples You Can Share?

8. Benefits of Social Media Marketing… What Have You Heard?

9. …Benefits of Social Media Marketing Brand Awareness

10. …Benefits of Social Media Marketing Improved Customer Service and Retention

11. …Benefits of Social Media Marketing Lowering Recruitment Costs or Employee Turnover Lowering Customer Service Costs Lowering Marketing and Product Design Costs Increasing Sales via WOMM, reviews, ratings Lowering Advertising and PR costs By Lowering Overall Costs

12. …Benefits of Social Media Marketing Improved Corporate Culture

13. What Does Zappos Sell?

14. What are the CONS to Social Media?

15. Fear of Exposure

16. Fear of Exposure Dealing With Transparency Social Media Policies and Guidelines Dealing With The Time Factor Handling Negative Comments and Publicity

17. Linkedin-Main Features Status Updates Groups and Discussions Questions & Answers Career Path Building Industry Networking Recruiting

18. Linkedin Exercises Make some connections Follow Company Profiles Review Company Profiles Submit a Question Post a Discussion Topic Add Applications to Your Profile

19. What’s a Tweet and Do I have to? No You Don’t Have To-Let me tell you why It’s Not the Same as Facebook Micro-blogging conversations in 140 characters or less Information Overload?

20. Let’s Learn How To Tweet-Exercise Account Setup Let’s Use Tweetdeck-www.tweetdeck.com Tools to make your experience wonderful Making Tweetdeck lists Search.twitter.com Are you listening?

21. Facebook Fan Page Fundamentals Difference Between Fan Page and Profile Who Should be the Admin? What is the Purpose and Goal of your Page? Landing Page Making the Profile Pic Wow Them Decide on Content Strategy

22. Facebook Exercises Making a Fan Page-Tips and Tricks Vanity URL Facebook Lists Posting Status Updates Without the Links

23. How to Gain Facebook Fans

24. Yes You Can Use Print! Newsletters Business Cards Letterheads Door Hangers Print Ads Banners

25. Use Your Email Signature

27. Using Facebook Ads Target Your Audience Extremely Cost Effective Excellent Analytics Easy to Setup

30. Make it fun for your residents to connect!

32. Other Suggestions Add a Link To Your Personal Profile Use The Share Button Use The @ Tag function Autograph Other Fan Pages

33. A Big Iffy on the Suggest to Friends Feature

35. I Just Don’t Have Time!!!

36. Make Time! Be committed to consistency You can over do it! Be prepared to measure results to justify time Do not expect results overnight

37. Content Generation Google Alerts-Where to Start? Google Reader RSS Feeds and Blog Subscriptions Creating Your Own Blog?-Does that sound painful?

38. Return on Engagement-ROE You Can’t be Antisocial and Use Social Media Creating Conversation—Demonstration Time! Getting Others Talking About You People Are The Killer App No Disconnect Between Platforms

39. I Hope You Enjoyed the Class!Thank you so much. Let’s Stay Connected!- If you have any comments on today’s presentation, please take a comment on post them on my Facebook wall. Thank You! http://www.facebook.com/thetrainingfactor http://thetrainingfactor.com/blog