Human-Centred Design for development
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Human-centered design (HCD) is an approach that grounds the design process in information about how end users will actually use the product. It focuses on understanding the users, their needs, values, abilities and limitations. The benefits of involving end users include developing customized rather than mass solutions, bottom-up rather than top-down innovation, and impactful solutions rather than just deliverables. Examples from the field show that truly understanding the context of end users through local researchers leads to more successful projects than just asking users what they want. The HCD process involves hearing from users through immersive research, creating designs collaboratively with users, and delivering solutions with implementation and evaluation plans.
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Human-Centred Design for development
- 1. Human-Centered Design for Development Kagonya Awori User Experience Researcher
- 2. overview ┴ What Is Human-centered Design? ┴ Why Involve The End User? ┴ Examples From The Field ┴ Let’s Try It! ┴ What HCD Is Not ┴ Q &A
- 4. “.. an approach to design that grounds the process in information about the people who will use the product. HCD processes focus on users through the planning, design and development of a product.”
- 5. user- centered design user experience
- 6. “ … focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services. ”
- 7. How?
- 8. why involve the mwananchi?
- 9. benefits • Deep understanding vs broad coverage • Customised solutions vs mass application • Bottom up innovation vs Top Down implementation • Solutions vs deliverables • Impact vs sexy numbers
- 10. examples from the field
- 11. Lake Turkana Project
- 12. Examples from the field If I had asked people what they want, they would have said faster horses. Henry Ford
- 13. P&G in India Context ! Context ! Context !
- 14. Consumption in Slums We used local researchers , people on the ground
- 15. let’s try it!
- 17. Design challenge
- 18. HEAR Storytelling In-context Immersion CDD Local researchers Expert interviews
- 20. DELIVER Implementation Plqn Monitor and evaluate
- 21. What HCD is not.. 1. ..user interface design 2. ..a step in the process 3. .. about technology 4. ..just about usability 5. ..just about the user 6. ..expensive 7. …easy 8. ..the role of one person or department 9. …a single discipline 10. …a choice
Notes de l'éditeur
- Definition from the Usability Professionals Association. Read more here : http://www.usability.gov/what-and-why/user-experience.htmlPicture source : Deposit Photos
- Definition from Usability.gov
- Condoms for sex, Indian brothels example
- Picture Source: http://www.circleofblue.org/waternews/wp-content/uploads/2011/06/lake-turkana.jpg1980s Lake Turkana Fishing ProjectThe development agency of Norway decided that exploiting the resources of Lake Turkana would be a good development initiative for the region, increasing incomes, employment, and stability in the face of weather patterns and climate change. With these intentions, a fish-processing factory was constructed in the area during the 1980s and the herders were trained and hired as fishers and factory workers. The longstanding traditions and nomadic culture of the population were overlooked by the decision-makers at the top and the project was largely implemented without first consulting with the community.Read more here: http://www.redorbit.com/news/science/456246/kenyas_turkana_learns_from_failed_fish_project/
- Picture Source : http://dailyartifacts.com/walmarts-185-billon-dollar-mistakeWhat users say they do and what users actually do are two different things. Walmart took the voice of the customer too literally. Customers answered a Walmart survey and told Walmart that they would prefer less clutter in the stores. Their reaction? "Project Impact" - a major change in strategy and store customer experience - starting in 2008.The result:a $1.85 billon dollar customer experience mistake made by Walmart (a conservative estimate of lost revenue that does not include the hundreds of millions spent on remodeling stores) The lesson:There's a difference between what customers say vs. what they do. Understanding the difference can lead to innovation...not understanding it can hit your bottom line, hardSource / full article here: http://dailyartifacts.com/walmarts-185-billon-dollar-mistake
- P&G executives visit India in order to design perfect blade for that market.Read more : http://www.dailymail.co.uk/news/article-2443191/Gillette-spent-fortune-Indian-razor-forgetting-countrys-running-water.htmlPhoto credit: AP
- Solar powered lamps for KiberaDid in-context observationsPhoto credit: Megan, http://viewfromdar.wordpress.com/tag/kenya/
- Toolkit available at http://www.hcdconnect.org/Picture Source:http://1.bp.blogspot.com/-r-Kp8gyrypo/Td38NrIpdpI/AAAAAAAAArE/k9gutnImOxU/s1600/listen222.pnghttp://www.how-to-draw-funny-cartoons.com/image-files/create-outline-1.gifhttp://www.madofficehero.com/wordpress/wp-content/uploads/2013/05/How-to-get-others-to-deliver-Target-icon-resize1.png
- Objective of the hear phase is to understand the needs, hopes, limitations and aspirations of the users, as concerns your project focus/design challenge.More information on how to carry out these methods is available here:http://www.hcdconnect.org/toolkit/en/downloadhttp://www.measuringusability.com/blog/method-when.phpPhoto creditsPicture 3: ILRI/Mude
- The main steps in this phase are synthesis, brainstorming, prototyping, and feedback.More information on how to carry out these methods is available here:http://www.hcdconnect.org/toolkit/en/downloadhttp://www.measuringusability.com/blog/method-when.php
- This is the implementation phase. The entire HCD process is iterative, constant monitoring and evaluation is necessary to keep up with the dynamic nature of most environments.More information on how to carry out these methods is available here:http://www.hcdconnect.org/toolkit/en/downloadhttp://www.usability.gov/what-and-why/usability-evaluation.html
- Info source:http://mashable.com/2009/01/09/user-experience-design/ byWhitneyHessPicture source ( honeycomb) : http://semanticstudios.com/publications/semantics/000029.php by Peter Morville