3. About The Company:
India Today Group which is also known as Living Media is
an Indian media conglomerate based in New Delhi, India.
It takes interests in magazines, newspapers, books, radio,
television, printing, and the internet.
Today the group is India’s most diversified media group with
16 magazines, 1 radio stations, 2 TV channels, 1 newspaper,
multi web and mobile portals, a leading classical music label
and book publishing arm.
The Group reaches out to 50 million individuals across the
4. History of the Company:
The Company was founded in 1975 and is based in New
India Today International was its first publication which
was a fortnightly news magazine.
Aroon Purie’s father, Vidya Vilas Purie launched that
The magazine was launched at the time of Emergency.
5. About The Owner:
Born in 1944, Aroon Purie who is founder, chairman and
chief executive of India Today Group.
He is also the publisher and Editor in Chief of India Today
He is also a member of various other committees and
He has received number of awards including Padma
Bhushan for his excellence in his industry.
6. Why India Today Group:
India Today Group portfolio includes 16 magazines, 1 radio
station, 2 TV Channels and 1 newspaper, a leading classical
musical label, book publishing and India’s only book club.
All these communication channels are Ethos of Excellence
It’s journalism way is telling the truth without fear or favor.
The company has now gained respected reputation for its
speed, quality and reliability of its services provided.
7. Brands of India Today Group:
The brands of India Today Group are divided into different
categories, they are as follows:
1. Own Brands
India Today Travel Plus
Gadgets and Gizmos
8. 2. Subsidiaries
TV Today Network
Dilli Aaj Tak
Oye 104.8 FM
Thomson Press, printing business, which prints magazines
for several contemporaries and competition.
Music Today, Music publishing business
BagItToday.com, Online shopping website
9. 3. Joint Ventures/ Foreign Brands
India Today Group has various Joint Ventures with Prominent
Brands for their Indian Editions, they are:
Harvard Business Review
Mail Today, a joint venture with Daily Mail
11. Mission Statement:
The company does not have its mission statement of its
own but has of its brands.
“Transforming the School Education Landscape of India.”
- Mission Statement by Learn Today.
“Declare War On Terror.”
- Mission Statement by India Today to fight against Terror.
12. Vision Statement:
“Enhance empower and excite minds by creating excellence
- Vision Statement by India Today Group clearly explains all
the things without making it too complex.
13. Core Values:
Discipline and Respect for Commitment.
Ownership of organization’s goals and interest ; Taking
Accountability and Responsibility.
Trust, Sensitivity and Professional Conduct.
Quality orientation and pursuit of excellence.
14. Corporate Social Responsibility:
It has its own foundation for C.S.R activities which is termed
under the category Welfare and is named as Care Today.
Various initiative taken by Care Today are as follows:
Leh Flash Floods Relief Fund - 2010
Bihar Flood Relief and Rehabilitation Fund – 2008
Comfort Kashmir – 2005
Tsunami – 2004
Fight the Drought – 2000
Rebuilding Gujarat – 2001
15. Ganga Floods Rehabilitation Project, Uttarakhand 2013.
Hope for Orissa - 1999
Lest We Forget – 1999, First project of Care Today for
rehabilitating individual soldiers who suffered in Kargil
“You can make a difference.” – Care Today.
16. Owner and Executives:
Founder, Chairman and Editor-In-Chief – Mr Aroon Purie
Chief Executive Officer:
Ashish Bagga, Chief Executive Officer
P. Sukumar, Chief Executive Officer of Harper Collins
G. Krishnan, Chief Executive Officer of Business – Aaj
Tak and Executive Director of Business – Aaj Tak
Aseem Kapoor, Publishing Director of Business Group –
Business Today and Publishing Director of Business Group
– Scientific American India
Arun Kapoor, Director of Vasant Valley
Mohini Bhullar, Executive Director of Corporate Affairs –
Rajat Sethi, Executive Director of Business – Reader’s
Vinod Kumar, Executive Director of Thomson Press
18. Chief Officers:
Dinesh Bhatia, Group Chief Financial Officer and Head of
Karan Ahluwalia, Chief Operating Officer of Directories
Kalli Purie, Chief Synergy Officer
Manjira Dutta, Editor
Poonam Sangha, Head – Consumer Services
Prabhdev Singh, Editor of Editorial – Golf Digest India
Ritu Rohatgi, Editor of Editorial – IT Travel Plus
Mohan Sivanand, Editor of Editorial – Reader’s Digest
Prabhu Chawla, Consulting Editor of Business Today and
Chief Executive Officer of SBU
Mala Sekhri, Publishing Director
19. Business Strategy:
Targets some set of audience with various magazines that it
The company has Hindi News Channel which is
consistently No.1 and they keep adding such things which
increases its T.R.P.
To increase its readership the company also launched its
online website so that people can stay up to date with the
To increase its circulation, the company gives promotional
subscriptions to various colleges and offices.
20. Business Environment:
The internal and external factors affecting company’s way of
working and its business is known as Business Environment.
Readership and Viewership
Government Rules and Regulations
21. Financial Condition and
The company is valuing around 1300-1400 crore (Rs. 13-14
For the financial year 2011-12, India Today Group reported
a net loss of Rs. 22.45 crore (224 million) on revenues of
Rs. 321 crore as compared to a net profit of Rs. 14.34 crore
(Rs 143 million) on revenues of Rs. 355 crore (Rs. 3.55
billion) in the previous year.
The Aditya Birla Group headed by Mangalam Birla had
bought 27.5% stake in India Today Group in may, 2012.
23. About TV Today Network:
The TV Today Network which is also a part of India Today
Group stands out amongst it competitors.
Hindi News Channel Aaj Tak has the highest market share
amongst it various competitors like ABP News (Then Star
News), NDTV Network, Zee News, CNBC TV18 Network
and various other news channel.
Aaj Tak viewership is 30 percent more than its nearest
25. Ranking and ComScore:
India Today Group achieves comScore Ranking number 5
in June 2013.
Reaches the largest audience base in June 2013 ranking
above ten other leading news channels.
The ITG websites maximized the monthly audience reach
reporting an increase of 7.60 Million Unique Visitors in
The Intoday domain has over 7.6 million users and is now
34th ranked as per domain ranking in India, comScore June
26. PESTEL Analysis:
The following are the PESTEL analysis of general media
industry which is also related to India Today Group.
Political: The company now has continued to witness
increased political interest because of the recognition of the
media industry economic importance to the overall economic
growth of the country.
Economic: In the past few years the media industry has
witnessed an improved growth, this is attributed to India
positive economic growth in recent years. The growth of the
industry is expected to grow by 16% in the current year.
27. Social: Media plays a big role in form information dissemination
to the people of India, which of late due to globalization have
developed a high infinite for information. . Even though the
Indians are known to be conservative and traditional they
attitudes towards the media industry are very positive.
Technological Advances: Modern information technological
advancement in media is making the industry players adapt faster
to the new environments they are participating.
Legal: The media industry in India is hot highly regulated as
such, but there are laws and regulations which are enforced for
the industry to comply.
High Cost of Raw Materials
High level of competition from internet
Increase in number of News and Analysis
International Brands coming to India
Presenting News in Filmy Fashion.
32. Career at India Today:
The group is looking for looking for talented, self-
motivated individuals who are ambitious, who love
challenges and who have a passion to excel.
Opportunities available in reporting, copy-editing, design,
production, sales and marketing.
Over 5000 employees with 64-36% ratio of male female
33. Achievements by India Today
Its news channel Aaj Tak won the Indian Telly Award for
Best Hindi News Channel for the 10th consecutive year in
The Editor-in-Chief of Aaj Tak, Prabhu Chawla, won the
Best News and Current Affairs Anchor Award at the Indian
Telly Awards 2009.
The India Today Group publishes the Cosmopolitan
magazine in India and has been featuring awards for Fun
and Fearless Male and Female of the Year since 2002.
34. Cosmopolitan also showcases awards for the Best Bachelor
of the Year.
Cosmopolitan further promoted the Practice Safe Sun
campaign that fights against skin cancer
The India Today Group organizes several events like the
India Today Conclave and ACUMEN, which deals with
some of the major issues and businesses in the country.
The Vasant Valley School was started by the India Today
Group to encourage education for all in the country.
35. Competitors of India Today
Mangalam Publications (India) Pvt Ltd