The document discusses creating a website called Mission Bombshell to provide practical advice and motivational resources to users. It notes current resources lack such practical, usable advice. The objective is to create a place that offers this type of content and connects an information-seeking community. Feedback on an early version was positive, praising the realistic, refreshing information that motivated physical activity. Advisors for the site include Dr. Stan Dicks and Dr. Jason Swarts, with site partner Gabrielle Underhill.

2. • OPPORTUNITY
• OBJECTIVE
• PRODUCT
• CONSTRAINTS
• METHODS
• RHETORICAL STRATEGIES
• RESULT

4. “Recently, the potential benefits of omega-3 PUFAs "have been
extended to the prevention and treatment of HF," say Lavie et al.
Although the reduction in events was "only 8% to 9% in the recent
GISSI-HF trial, which is not huge," Lavie admits, "when you think of
HF, it's a very serious disorder, and in GISSI-HF, those patients were
treated vigorously for their HF, so they were on good therapy, and
adding just one [omega-3 PUFA] pill a day reduced deaths by
between 8% and 9%, which is a pretty nice additional benefit."

5. • MOTIVATION & INSPIRATION
• QUALITY INFORMATION
• HUMOROUS & CONVERSATIONAL
• PRACTICAL ADVICE
• SUSTAIN GROWTH
• EVENTUAL REVENUE

8. • MEDIUM
• TIME & SCOPE
• MYSELF
• LIMITED USERS
• MONEY

9. SURVEYS

10. WALK-THROUGHS

11. CARD SORTING

12. CARD SORTING

13. SKETCHING

14. PROTOTYPES

15. WIREFRAMES

16. CREATE A PLACE:
Roles, Interactions
CREATE AN ETHOS:
Tone, brand

17. INFORMATION
SEEKING:
Searching, browsing
WAYFINDING:
Navigation, location

18. FEEDBACK
• “This is a great site! It is definitely what I need to get motivated!”
• “I spent some time this afternoon reading the various topics on Mission
Bombshell and loved every minute. It even motivated me get out of my
comfortable chair and walk on the treadmill.”
• “So may times you read the same old…this works that works bs! This is so
refreshing to read and is 100% realistic! I cant wait to read on and follow.”

19. • Current resources were lacking in
practical, usable advice that connected
with information seekers.
• Create a place that provides practical
advice and motivational resources to a
community of users.
• Result: Mission Bombshell website

20. Dr. Stan Dicks
Advisor/Professor
Dr. Jason Swarts
Advisor/Professor
Gabrielle Underhill
Site Partner

21. Any questions?