Big Names, Logos, Kairos, Pathos, Ethos

1. If you are the first person from your
row to class, you must pick up the
folders in the back and place them
on the desk according to number!

3.  Done now and good news
 Bias and persuasive techniques
 Persuasive techniques practice
 Trifold activity
 Exit ticket

4.  an opinion about whether something or someone is
good or bad
 bias can influence how you deal with something or
someone
 Someone or something that is biased is one-sided
HOW IS FOX AND MSNBC BIASED?
http://insearchofthings.edublogs.org/lesson-8/

5. State your argument.
Example: I am going to
try to convince you that
chocolate is a healthy
snack.

6. Important people or experts can
make your argument seem more
convincing.
Example: Former U.S.
president Bill Clinton
thinks that junk food
should be taken out of
vending machines.

7. Logic, facts, numbers, and
information can be very
convincing.
Example: A
Snickers bar has
280 calories and 30
grams of sugar.
That’s not very
healthy.

8. Logos
Example: It’s
just not smart
to shoot
yourself in the
foot! Really,
just doesn’t
make sense!

9. Getting people to feel happy, sad,
or angry can help your argument.
Example: Your
donation might just
get this puppy off
the street and into
a good home.

10. If people believe and trust in you,
you’re more likely to persuade
them.
Example: Believe
me! I’ve been there
before. I’m just
like you.

11. Try to convince your audience that
this issue is so important they
must act now.
Example: This is a
one-time offer. You
can’t get this price
after today.

12. 1. You can only buy this item in the next 10
minutes—act now!
2. Tiger Woods endorses Nike.
3. Diet Coke is 100% sugar-free.
4. My wife had cancer, so I know what treatment
works best.
5. A child is shown covered in bug bites after using
a cheap bug spray.

13.  CLAIM: “I am going to try to convince you that
_________ (your favorite food) is the best food.
 BIG NAME: Oprah
 LOGOS: Nutritional value
 PATHOS: An emotional moment with a family
member that involves the food
 ETHOS: Convince people that you’re a food expert
 KAIROS: Explain that there’s only a limited supply
BE CREATIVE! MAKE THINGS UP!

14. 1. How does this
picture show bias?
2. Rate yourself from
1-5: I used my time
wisely in class.
3. Rate yourself from
1-5: I completed all
of my work.